ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe?

Product 110

Product GTM Construction Launch 110

SaaStr

JANUARY 26, 2020

That’s the best way for your brand to win, at least if you have a broad-based product like Box (or Adobe Sign or Slack or Zoom). And yet for most of you, making a big portion of your product free will create tensions : The sales team often hates free. The marketing team often wants to limit free. To deploy it.

Niche 137

Niche Growth Up-sell Product 137

SaaStr

OCTOBER 27, 2023

Jason re-takes the stage in Part 2 of the series to answer questions about the right time is to invest in a new product line, building vertical vs. horizontal, multiples in 2024, and much more. Venture capital is a niche niche niche asset class only designed for outliers. It’s not designed to be fair because it can’t be.

Strategize 109

Strategize Growth Niche Quota 109

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Image source. Brand associations. Brand visibility.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

MARCH 19, 2025

Market Share In Its Core / Original File Sharing Business This is interesting data at a level most B2B leaders don’t share. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing. DropBox sees itself as a bit behind Microsoft, and a bit ahead of Google in file sharing.

Non-Profits 65

Non-Profits Niche B2B Market share 65

SaaStr

AUGUST 13, 2024

When you hire that VP of Engineering who never learns the product, it doesn’t work. Then, they hire people under them who have never learned the product, and they burn money. Even with multiples and markets down, the prize in SaaS is bigger than in the past. #4: 4: You may be falling out of product market fit.

Growth 122

Growth Quota Niche Finance 122

SaaStr

SEPTEMBER 27, 2023

But settle, and you’ll never really build a competitive product and it will all have been a waste. A big theme of 2023 Annual was all around going multi-product. Once you cross 10% market share in your core niche / segment — start investing in the next one. Wait too long, you’ll never get there.

Niche 113

Niche Engineering Start-ups Growth 113

Martech

DECEMBER 8, 2023

If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. We want our customers to feel happy when thinking about our brand” Are you looking to create high social engagement with a niche population? “We

Electricity 141

Electricity Represent Niche Campaign 141

PandaDoc

MAY 12, 2025

Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. Its something that each brand has to handle on a case-by-case basis for every product and service on offer. Pay more for features, design, convenience, or service.

Price 52

Price A/B testing Non-Profits Legal 52

Hubspot

OCTOBER 3, 2018

In fact, their brand names have become generic terms for all similar products in their niche. Are you currently marketing your product or service as just another item on the market, or are you marketing it as something distinctive? Search these forums to discover competitors in your niche.

Niche 101

Niche Hospitality Service Start-ups 101

ConversionXL

MARCH 2, 2012

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category. All you have to do is call your product something else and build a different kind of experience around it. Verizon LTE 4G.

Electricity 89

Electricity Niche Price Up-sell 89

SaaStr

NOVEMBER 12, 2019

But if you are doing things right on the product side, the organic leads should always grow after that. Not a brand all across the world, but enough folks in one segment, in one niche, will have good things to say about you. Well, someday it will, when you have say 50%+ market share. You may struggle to service them.

Referrals 96

Referrals Niche Growth Closing 96

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Whenever possible, SEOs should join the process early on, leaving ample time and opportunity to: Align with product and engineering. Live production QA.

CTR 110

CTR UX User Experience Engineering 110

Heinz Marketing

OCTOBER 22, 2021

[Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. It features the brightest minds in B2B sales and marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Attend an Event.

Pipeline 126

Pipeline B2B Niche Technology 126

Hubspot

OCTOBER 6, 2020

A flanker brand is a brand a company releases in a product category in which it already has an existing brand. The hope is that the new brand helps increase the company's market share within that product category and serves the needs of prospects the original brand might not cover. Flanker Brand. High-End Prestige Brand.

Electricity 101

Electricity Healthcare Sports Territory 101

Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) Responsibilities of a chief marketing officer. But if you put all the niche details in the jar first (sand!),

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Hubspot

NOVEMBER 2, 2018

Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%). The Info-Seeking Market Share. That includes not only the primary Google search bar, but also, queries taking place on its Images and Maps products.

Territory 78

Territory Manufacturing Niche Market share 78

ConversionXL

SEPTEMBER 20, 2018

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Let me ask you two questions: Would you like to see and use a software product before buying it? If you’re like most people, you’ll opt for trying out the product on your own. Do you agree?

Go To Market 289

Go To Market GTM Profit margin Education 289

Hubspot

FEBRUARY 26, 2025

The results of forecasting can help the sales team set quotas, expand into new markets, or determine different target revenue goals. When product knows what projected revenue is, they can determine which features to prioritize. Best for : Early-stage businesses entering competitive industries with access to market data.

X-functional 59

X-functional Finance Growth Price 59

SaaStr

OCTOBER 7, 2022

Seed and Series A are about shipping your product, getting to product-market fit, and then growing revenue. Do your ideal customers love your product. Similar to Figma capturing Adobe’s market share and landing a $20B exit, there is massive opportunity in markets dominated by old, slow-moving incumbents.

Construction 104

Construction Niche Growth Meeting 104

Martech

JANUARY 25, 2022

of the market share. It’s followed by Pegasystems , Microsoft , Zendesk and ServiceNow , each taking up other areas of the market. Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Challengers. Visionaries.

CRM 98

CRM Agriculture Hospitality Healthcare 98

Search Engine Land

AUGUST 15, 2023

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. How the features of their product address the challenges of that audience. Case in point: one of my clients has a product-related keyword with “precision” in it.

Angle 88

Angle CRM Niche Clients 88

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

SaaStr

FEBRUARY 1, 2024

#1 Thing That Changes in Marketing As You Scale: The Product Maturity Curve Determines Marketing Strategy Your marketing strategy should be extremely tightly aligned to the product maturity curve. When you’re a single-product company, you have a certain footprint in terms of your product.

GTM 109

GTM Growth Education Commission 109

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. This is known as vertical marketing. As you can see, a vertical market is fully about market segmentation.

Niche 52

Niche Cross-sell Price Referrals 52

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. I sometimes call it a niche market.

Closing 72

Closing Customers Niche Sports 72

Hubspot

JUNE 14, 2022

An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. And yet, shares within all of those markets are never evenly distributed. Let's dive in.

X-functional 78

X-functional Entertainment Territory Price 78

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Common biases.

Territory 97

Territory Networking Campaign Launch 97

Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. While Apple may include personalization as well, I have always personally found that Spotify gets much more niche with their recommendations.

B2B 105

B2B Entertainment Transportation Pipeline 105

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. an ad for a product you left in your cart on another site). A test by RTB House on product-specific ads suggests that this method can work well when interest groups include 30 users.

Networking 140

Networking Trust A/B testing Conversion 140

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 72

Non-Profits Profit margin Price Electricity 72

SaaStr

JULY 29, 2022

The product’s $20 to $30 a month. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. One, if you have good examples of companies who did both single player and multiplayer in the product that worked really well.

Price 109

Price Product Start-ups Niche 109

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 78

Technique Niche Price Engineering 78

ConversionXL

JANUARY 18, 2022

81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking.

Campaign 122

Campaign Networking Non-Profits Launch 122

The 5% Institute

JULY 6, 2023

These may include: High-quality products or services. Innovative marketing strategies. Some common weaknesses in sales may include: Limited product range. Inadequate market research. Some opportunities in sales may include: Entering new markets or demographics. Expanding product or service offerings.

Niche 52

Niche Objectives and Key Results Sales Healthcare 52