Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 114

Profit margin Clients Growth Technique 114

Heinz Marketing

SEPTEMBER 17, 2024

This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business. A lack of growth often signifies that current marketing strategies are not resonating with your target audience or that new competitors are capturing market share.

Objectives and Key Results 106

Objectives and Key Results Launch Campaign Growth 106

Martech

SEPTEMBER 16, 2024

The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler. The role of a martech COE in driving strategic alignment Every organization is different. It might use martech to disrupt the status quo and capture market share quickly.

Go To Market 65

Go To Market Objectives and Key Results A/B testing Territory 65

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. This involves encouraging cross-functional teams — spanning marketing, sales, product development and customer delivery — to embrace data in their decision-making processes. Provide access to the right tools and technologies.

Government 119

Government Trust Education Strategize 119

Martech

JUNE 20, 2025

Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. With every marketing dollar under scrutiny, the ability to measure brand’s impact is a strategic edge.

Territory 81

Territory Objectives and Key Results B2C Technique 81

SaaStr

JUNE 9, 2025

This suggests the market is pricing most deals fairly, with exceptional companies (like Circle) earning exceptional returns. But here’s the thing: unlike 2021’s “everything rally,” this market appears more discerning. The “Average” Story Strip away the outliers, and the average first-day pop is 10.3%—healthy

B2B 70

B2B Price Growth Strategize 70

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Martech

SEPTEMBER 14, 2023

For many CEOs, boards, and even COOs and CFOs, defending marketing budgets with only theoretical or outdated high-level data is perceived as defending underutilization and inefficiency. Winning marketing organizations self-regulate. Technology selection needs to return to a systematic and accountable approach.

GTM 133

GTM Market share Growth Technology 133

Highspot

FEBRUARY 22, 2021

“Over the past year, sales enablement has emerged as a strategic imperative,” said Mark Kovac, Partner and head of Bain & Company’s Global B2B Commercial Excellence Practice. Highspot helps companies worldwide improve the performance of their sales teams by turning strategic initiatives into business outcomes.

Growth 129

Growth Strategize Sales Contact 129

SaaStr

JUNE 4, 2025

This isn’t just inefficiencyit’s strategic failure. When your sales team can only meaningfully engage with 40% of their assigned accounts, you’re essentially running your go-to-market motion at 40% capacity. AI eliminates entire categories of work. The result? CRM adoption took years to show meaningful results.

CRM 99

CRM Follow-up Pipeline Territory 99

Martech

JULY 3, 2023

They shared our long-term GTM mindset and that helped to make them resilient through the pandemic. Well-strategized, thoroughly researched and carefully tailored GTM efforts provided greater operational advantages. Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand.

Go To Market 112

Go To Market GTM Strategize Growth 112

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

E-commerce 98

E-commerce Retail A/B testing Drivers/motivators 98

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 63

Growth Product A/B testing Strategize 63

Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

OCTOBER 14, 2022

Today, CMO positions are more than just higher-level marketing supervisors. They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Overseeing market research. Balancing strategic vs. tactical initiatives. Get MarTech!

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Miller Heiman Group

MARCH 13, 2019

Sometimes, companies implement sales enablement without considering how it strategically aligns with its business goals. Don’t Let Your Sales Technology Operate on Autopilot. Sales technology, such as your CRM platform, can also provide actionable data. Maximize the value of existing sales technology.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107

SaaStr

JUNE 17, 2023

This was achieved through strategic cost-cutting measures without compromising their growth trajectory. Known for its inbound marketing software products, it has consistently reinvested profits back into the business to fuel sustainable growth. It wasn’t luck – it was strategic planning and execution.

Growth 107

Growth E-commerce Profit margin Strategize 107

Highspot

MAY 18, 2025

In this article, you’ll learn how ABM strategy and sales enablement work together, practical steps to align marketing and sales, and a comparison chart showing how the two work together across content, data, and outcomes. What is account-based marketing? Marketing shares campaign updates, and sales provide frontline feedback.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Martech

FEBRUARY 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Are there any new players or substitute products that could have impacted our market share? I am trained with MarTech content.

Price 116

Price Strategic planning Referrals Sales 116

Martech

JANUARY 5, 2022

It is very likely, however, that they have significant utility for other marketing operations and technology practitioners. Further, B2B and B2C marketing share plenty of common aspects. Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems.

B2C 117

B2C B2B Real Estate Education 117

Smarter With Gartner

SEPTEMBER 12, 2021

In a digital business, waiting months for project delivery milestones could mean the difference between winning the hearts and minds of your customers and losing your market share to a competitor that does. This allows teams to pivot more quickly based on new conditions in the market, customer preferences or priorities. .

Finance 98

Finance Strategize Technology Technology 98

Search Engine Land

SEPTEMBER 13, 2023

The convergence of search marketing and brand protection has emerged as a strategic imperative, ensuring not only the integrity of a brand but also its sustained growth and reputation. Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity.

Commission 121

Commission Legal Retail Campaign 121

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy. Acquisitions.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

Salesforce

MARCH 25, 2025

Funding helps you capture market share and opportunities faster, overcome challenges, and stay sustainable. It helps create new products, improve existing ones, and innovate to meet changing market demands and customer preferences. You’re unable to invest in modern technology, equipment upgrades, and digital solutions.

Real Estate 90

Real Estate Government Finance Growth 90

Heinz Marketing

AUGUST 28, 2023

Tools Platforms, tools, and channels are undoubtedly the sails that power your marketing ship. In an era where new marketing technologies are introduced almost daily, it’s easy to fall into the trap of prioritizing tools over strategy. Are they market leaders, challengers, or niche players?

B2B 93

B2B Objectives and Key Results Click Through Rate Strategize 93

Sales Hacker

NOVEMBER 11, 2020

Now, data, media, and technology allow us to get in front of prospects and convince them that a complete stranger has a better solution than their incumbent partner. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Finding white space for advertising is important.

Launch 121

Launch Sales Price Clients 121

Heinz Marketing

OCTOBER 25, 2023

Set Your Go-To-Market Strategy Up For Success While today’s technology has made getting in front of your customers easier, it’s also made it more difficult to catch and keep their attention. Instead, take the time to explore new platforms and formats to distribute your marketing content.

Go To Market 122

Go To Market Launch Follow-up Strategize 122

Martech

JUNE 28, 2024

At my agency, we leverage our proprietary marketing technology platform, All,i to streamline test design, execution and measurement. With other technological advancements, brand lift studies can leverage real-time data collection and analysis tools. It serves as a powerful leading indicator of brand relevance.

Objectives and Key Results 127

Objectives and Key Results Campaign Growth Technology 127

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Like Nike and MailChimp, Help Scout is in a crowded market; my campaign helped them stand out. Making sure that a design lead is involved in high-level, strategic decisions, not just tactical implementation.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

Heinz Marketing

NOVEMBER 19, 2020

Millennials are defined by their affinity for technology, so the latest technology and social media platforms are the ideal mediums for reaching these multicultural consumers. And if your company is already on the map, a great campaign could wildly expand your market share.

Campaign 103

Campaign Launch Market share Technology 103

Martech

JULY 3, 2025

The same principle applies to marketing: when initiatives are strategically integrated, the outcome can be amplified far beyond what any single effort could achieve on its own. Key insight : Marketing activities often interact in mutually reinforcing ways that can’t be reduced to simple math.

Campaign 55

Campaign GTM Strategize Conversion 55

Veloxy

MAY 24, 2023

By optimizing your sales velocity, you can outpace your competitors by closing deals faster and capturing market opportunities swiftly. This agility allows you to stay ahead in a dynamic market and increase your market share. Sales Forecasting : Sales velocity provides valuable data for accurate sales forecasting.

Objectives and Key Results 130

Objectives and Key Results Pipeline Pharmaceutical Sales 130

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

DECEMBER 6, 2021

As we examine more in-depth in our Consumer and Market Intelligence Report: Holiday Gifting 2021 , retailers should fold easily identifiable consumer behaviors into their strategic planning this holiday shopping season – and move these same concepts forward into 2022. Fig 3: Top 3 brands on our 2021 favorite gifts list.

E-commerce 109

E-commerce Retail Strategic planning Start-ups 109

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Highspot’s new Initiative Scorecard shares the leading indicators of success for revenue teams, helping companies analyze the impact of enablement programs. in 2022, after growth of 19.7% Gartner is a registered trademark and service mark of Gartner, Inc.

Launch 64

Launch Government Sales Strategize 64

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88