Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Despite the Global Head of Media’s belief that their brand had minimal exposure to MFA inventory in 2023, Adalytics found that the brand spent over $10 million on MFA websites. What are MFA websites?

Non-Profits 127

Non-Profits Gambling Drivers/motivators Government 127

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Why we care. Get MarTech!

Campaign 118

Campaign Conversion Customers Process 118

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. MarTechBot now has 10+ personas to provide more targeted responses.

Campaign 98

Campaign Customers Technique Strategize 98

Veloxy

DECEMBER 28, 2023

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. So, let’s answer the question, “what is outside sales?”

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week.

Retail 59

Retail Follow-up Campaign Conversion 59

Search Engine Land

OCTOBER 24, 2023

Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Brands collaborating with influencers may now have the opportunity to work on longer creatives together. Why we care. Looking ahead.

Consult 105

Consult Engineering Follow-up Start-ups 105

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 106

Promote Campaign B2C Retail 106

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” But this has an impact on digital marketers, too.

Follow-up 119

Follow-up Growth Engineering Technology 119

Martech

MAY 18, 2023

in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.

Growth 114

Growth Retail Networking Represent 114

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Pipeline 106

Pipeline Growth Campaign Prospecting 106

Salesforce

JANUARY 29, 2024

Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand. Most marketers use email lists, so you need to have a good one to compete.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

JANUARY 16, 2024

I am the first generative AI chatbot for search marketers. Prompt: Write a Social media post, focus on “Experience the best Vehicle Recovery, Transport and Outdoor Maintenance Services at your fingertip” Add company name Here to There Transport Ltd. I am trained with Search Engine Land content.

Transportation 91

Transportation Engineering Service Price 91

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register.

Niche 143

Niche Engineering Promote Territory 143

Martech

AUGUST 2, 2023

So what does Threads mean for marketers? Brands and influencers did, however, rush to stake a claim in the new social territory. Brands get early engagement on Threads But are they getting engagement? Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

Entertainment 98

Entertainment Launch Territory Sports 98

Martech

OCTOBER 8, 2021

If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage.

Real Estate 129

Real Estate Campaign Strategic planning Launch 129

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). They assess the severity of the problem, allowing brands to capture their interest.

B2B 116

B2B Customers Objectives and Key Results Price 116

Salesforce

MARCH 19, 2024

By now, many of us have already used a generative-AI LLM through chat apps like OpenAI’s ChatGPT or Google’s Gemini (formerly Bard) to help write an email or craft clever social media copy. RAG can’t do its job without the vector database doing its job,” said Ryan Schellack, director of AI product marketing at Salesforce.

Trust 122

Trust Represent Start-ups Technology 122

Search Engine Land

MAY 10, 2023

Limitations aside, ChatGPT can be a helpful marketing tool for Amazon sellers. This may not be quite as effective as using a tool like Semrush or Amazon’s Helium 10, but it’s a lot quicker. ChatGPT – and its numerous use cases – has been widely covered in the last few months. All you need to do is create a product-related prompt.

Niche 116

Niche Promote Contact Gaming 116

Search Engine Land

APRIL 30, 2024

Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one. Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” For eight years, no one thought that would ever happen, but it did. Now, think about this.

User Experience 114

User Experience Niche Service Closing 114

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. These agencies are experts in crafting effective strategies that can catapult your brand into the spotlight. What Does a Media Marketing Agency Do?

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency? How Profitable Is a Social Media Marketing Agency?

Niche 98

Niche Referrals Clients Price 98

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior.

Niche 98

Niche Finance Negotiate Technique 98

ConversionXL

OCTOBER 16, 2022

What makes customer acquisition different from marketing? Get it right: Good vs. bad customer acquisition examples Scenario 1: The D2C haircare brand Scenario 2: The online fashion retailer What separates these business examples? Create awareness with paid social media posts 2. by posting about it on social media).

Customers 129

Customers Retail Cross-sell Follow-up 129

Search Engine Land

MAY 5, 2023

A strong brand bolsters marketing efforts. You might not think about brand building’s relationship with organic search. After all, SEO ‘s primary goal is getting brands into the top spots in Google for non-branded search terms. To this extent, SEO builds brand awareness. Don’t be dismayed.

Trust 102

Trust CTR Non-Profits Click Through Rate 102

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Only the big brands can afford this, especially because placements aren’t always guaranteed.

Niche 140

Niche Commission UX Trust 140

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. That’s just not what we do.”

Retail 125

Retail X-functional Launch Non-Profits 125

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. The growing popularity of video ads has prompted many social media platforms to modify and expand their video ad options and metrics, so bidding, view counting, and reporting can vary significantly from platform to platform.

Objectives and Key Results 110

Objectives and Key Results Campaign Follow-up Promote 110

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, owned media. What is it? Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Table of contents Why should your brand be on TikTok? TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Niche 137

Niche Intrinsic Campaign B2B 137

SaaStr

DECEMBER 7, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. The company provides a platform for brand and audience protection via social media comment moderating. What’s your pulse check on the venture markets right now, today?

Launch 91

Launch Finance B2B Consult 91

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers.

Niche 98

Niche Follow-up Contact Intrinsic 98

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Niche 96

Niche Clients Entertainment Engineering 96

Hubspot

MARCH 27, 2023

In this post, we'll cover the following: Selling services online How to sell services online There are quite a number of steps involved in selling services online. There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. How to Sell Services Online 1.

Service 87

Service Sell E-commerce A/B testing 87

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. Embrace video as a primary marketing avenue. Consider this your wake-up call.

Construction 111

Construction Entertainment Start-ups Follow-up 111

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152