Hubspot

SEPTEMBER 22, 2016

In fact, earlier in 2016, HubSpot Research dug into how people interact with digital advertising, and it confirmed what many marketers have known for a long time: Consumers are actively avoiding our ads. For many businesses, the solution is simple: inbound marketing. Absolutely, but it's all in the execution.

Promote 78

Promote Follow-up Start-ups Prospecting 78

Hubspot

FEBRUARY 24, 2016

Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Not to mention, ads are less intrusive from a viewer's perspective. 2) It’s pretty native.

Campaign 48

Campaign Networking Presentation Launch 48

Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Business Blogging.

Lead generation 65

Lead generation Technique Engineering Service 65

Hubspot

APRIL 17, 2014

Back in December, we reported that Google was testing out +Post ads with a handful of big brands. Post ads promote a brand''s Google+ post across the roughly two million sites in Google''s Display Network using AdWords targeting data. Well get ready to celebrate, marketers. Well get ready to celebrate, marketers.

Networking 70

Networking Promote Follow-up Start-ups 70

Hubspot

SEPTEMBER 1, 2015

Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. Digital publishers and advertisers are in a great position to see similar results. Digital publishers and advertisers are in a great position to see similar results. Why not disrupt the mold?

Entertainment 68

Entertainment Lead generation Education Price 68

Hubspot

JUNE 13, 2011

In this episode of the Weekly Marketing Cast, we discuss the advantages and challenges of using coupon-based services for Internet marketing. “In history, there has always been a new form of advertisement,” says David Meerman Scott referring to radio ads, TV ads, online banner ads and the like.

Service 55

Service Price Product Sell 55

Hubspot

JULY 25, 2011

In marketing circles, the discussion around earned media vs paid media is often heated. In some cases, paid media in combination with your inbound marketing efforts can make a lot of sense. In this episode of the Weekly Marketing Cast, we are taking a closer look at this discussion: What Is Earned Media? What Is Paid Media?

Networking 53

Networking Engineering Service Conversion 53

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. Banner image: 624 x 220. Banner image: 2560 x 1440 (TV), 2560 x 423 (desktop), 1546 x 423 (mobile). Banner image: 2560 x 1440 (TV), 2560 x 423 (desktop), 1546 x 423 (mobile). Integrate Social With Your Other Marketing Channels.

Networking 77

Networking Follow-up Lead generation Contact 77

Hubspot

FEBRUARY 11, 2016

The days of ‘cast your net wide’ are approaching their end, as ‘niche’ becomes the holy grail of all digital marketing. There’s a clear culprit here: ad blocking. Take a step back to figure out why your audiences might be using ad blocking software in the first place. Are your banner ads too obtrusive?

Niche 47

Niche Education Strategize Start-ups 47

Hubspot

SEPTEMBER 15, 2010

Marketing your product in a trusted environment translates into utter success for businesses. But which channel do marketers themselves trust the most for referrals and product reviews? These results emphasize the ineffectiveness of outbound marketing as a recommendation system. Connect with HubSpot :

Referrals 61

Referrals Trust Networking Contact 61

Hubspot

JANUARY 3, 2012

That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. 17 Places to Promote Your Marketing Offers. Check out HubSpot's webinar page and ebook page as examples. And it needs to be good. That's where promotion comes in. If not, you might want to get to work.

Lead generation 68

Lead generation Real Estate Promote Campaign 68

Hubspot

JUNE 16, 2016

You're already pouring time and resources into creating awesome blog content, but you'll never get significant business results from that content without readers. You can do this in a number of ways: by adding a smart subscription CTA to the post, adding a slide-in CTA, and so on. 2) Add opt-in checkboxes your landing pages.

User Experience 53

User Experience A/B testing Start-ups Launch 53

Hubspot

JULY 27, 2011

For those who are just getting started with B2B mobile marketing, just getting to the basics can be a bit intimidating. With a few short steps and some new terminology, however, you can launch your mobile marketing initiatives with confidence. Impressions have become a very important metric with B2B mobile marketing.

Non-Profits 64

Non-Profits CTR Click Through Rate Campaign 64

Hubspot

JANUARY 27, 2016

A ny marketer will tell you: happy salespeople are the currency of a job well-done. But still, marketers have a hard time convincing their sales teams to participate in inbound marketing efforts and to sell inbound marketing to advertisers. Marketer, might be a native ads expert. But you know it works.

Cross-sell 39

Cross-sell Campaign Sales Prospecting 39

ClickFunnels

NOVEMBER 10, 2021

You’re already one step ahead of marketers who move forward without any sort of plan. Better planning means better results. From my experience, better planning also helps to mitigate the main challenges that marketers face — first and second of which are “generating traffic and leads” and “proving the ROI of our marketing activities”.

Lead generation 239

Lead generation Follow-up Campaign Niche 239

Hubspot

AUGUST 6, 2013

If you''re looking to learn more about how Sales can use social media to close business, check out this free ebook. Does it seem to be trying to push one or two types of content -- maybe ebooks for a specific product or service, or a thought leadership piece? Perhaps the company''s using banner ads and paid search, which can be costly.

Prospecting 70

Prospecting Contact Start-ups Service 70

Hubspot

JULY 17, 2013

But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. If you''re used to direct mail, I think you''ll find the easiest transition into more Millennial-friendly turf in email marketing. Let''s level. In short, no. Of course not. Direct Mail. Email Blasts to Purchased Lists.

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Cold Call Contact Entertainment Promote 78

Hubspot

JULY 18, 2019

They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software. Advertising integrations help you market to and reach your target audience. Facebook Ads.

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Contact Cross-sell Appointment Follow-up 78

Hubspot

NOVEMBER 18, 2011

But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. function (sales, research, etc.),

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Follow-up Finance Promote Networking 74

Hubspot

JULY 23, 2012

Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Get ready to stuff your head with even more LinkedIn marketing knowledge ! For example, at HubSpot we post photos, cartoons, and memes on Facebook, but stick to articles, ebooks, and webinars on LinkedIn.

B2C 73

B2C Entertainment Trust B2B 73

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Real Estate 78

Real Estate Promote Networking Engineering 78

Search Engine Land

NOVEMBER 1, 2022

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Traditional marketing.

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Presentation Real Estate Trust Cold Call 92

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. In past print and current online versions, they match the appearance, perception, and function of the media outlet where they’re hosted, so they don’t really look like ads.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts. Banner adverts served on a variety of devices.

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Launch Campaign Pipeline Growth 100

ConversionXL

OCTOBER 13, 2020

It’s a well accepted fact in marketing and sales, landing pages should be an integral component of your inbound marketing strategy, with companies seeing an average 55% increase in leads when increasing their number of landing pages. Landing page optimization. Alarming, yes. Does using navigation pages hurt conversions?

A/B testing 112

A/B testing User Experience Conversion Represent 112

SalesHandy

NOVEMBER 28, 2020

Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face. . Ebooks and Giveaways. Ebooks, compared to product pages, are a resource for educational content, often about detailed case studies and how-tos. Ebooks are typically hosted on landing pages that generate traffic.

Lead generation 111

Lead generation B2B Referrals Networking 111

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

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Healthcare Hospitality Finance Consult 73

ConversionXL

DECEMBER 13, 2016

It’s a fact that landing pages should be an integral component of your inbound marketing strategy, with companies seeing an average 55% increase in leads when increasing their number of landing pages. A landing page is a standalone page that a visitor lands on after clicking an ad or a search result. Landing Page Optimization.

A/B testing 115

A/B testing Represent Conversion Contact 115

Hubspot

NOVEMBER 20, 2014

Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Two months later, they discover your latest blog article, and then decide to download that ebook. Same end result, but the process is a little more convoluted.

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Campaign Contact CTR Follow-up 78

Lead Fuze

SEPTEMBER 30, 2021

By doing so, you contribute to the growth of your company while also increasing the credibility of your marketing department by demonstrating concrete results and establishing yourself as a vital member of the revenue team. They may become irritated if sales approach them too soon—buyers nowadays do not want to be marketed to.

Lead generation 52

Lead generation SQL Engineering B2B 52

Hubspot

OCTOBER 28, 2016

Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. Some marketers have trouble generating enough leads to feed their sales team.

Lead generation 78

Lead generation Contact Follow-up Conversion 78

Hubspot

APRIL 7, 2017

With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time. However, with so many different options, it can be difficult for advertisers to figure out which Facebook Ad type is best for any given campaign objective.

Lead generation 78

Lead generation Campaign Promote Follow-up 78

Hubspot

JULY 24, 2013

Some might even call them inbound marketers light years ahead of their time. As I speak with more and more consultants, General Managers, VPs of Sales, and Directors of Marketing they tell me that if their companies don’t adapt to accommodate their audience and their advertisers, they’re going to fall behind. The solution here is easy.

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Appointment Drivers/motivators Up-sell Campaign 74

ConversionXL

MARCH 25, 2013

Similar to the banner blindness phenomenon, sticking to the traditional methods (like linking to your homepage from your Twitter bio) is extremely predictable from a new visitor’s perspective, and leads to what I call brand blindness. High Converting Landing Page Rule #1: Never send traffic from an ad to your home page.

Conversion 126

Conversion Real Estate UX Networking 126

ConversionXL

JUNE 30, 2016

A History of Interactivity in Marketing. Interactive marketing is not new. As a marketing concept, interactive marketing sort of began as an antithesis to mass marketing. As a marketing concept, interactive marketing sort of began as an antithesis to mass marketing. Image Source.

Conversion 74

Conversion A/B testing Education Gaming 74

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Ebook - An ebook is an electronic version of a book.

Networking 101

Networking X-functional E-commerce Follow-up 101

Hubspot

SEPTEMBER 1, 2016

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Enter digital marketing -- in other words, any form of marketing that exists online.

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B2C Lead generation Promote B2B 78