Martech

MAY 15, 2024

Interview edited for length and clarity.) Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing.

Healthcare 102

Healthcare Technology Technology Sports 102

Sales Hacker

MARCH 28, 2023

It includes a description of your ICP, their demographics, objective, challenges, and behaviors or traits that indicate they’re a good fit. And it can help marketing develop messages that are on point. Can include any information that answers these questions. There are two ways to do this: customer interviews and demographics.

Customers 107

Customers Contract Up-sell Territory 107

Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. You also need to answer behavioral questions that assess your experience, skills, and fit for the job. Here, we'll cover 15+ questions that will likely come up in consulting interviews — and discuss best practices for nailing them.

Consult 72

Consult Objectives and Key Results X-functional Construction 72

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. As a search marketing manager, here are some questions you can ask to learn more about your team.

Drivers/motivators 110

Drivers/motivators Trust Consult Engineering 110

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. Unfortunately, most of those builds started with the question, “What kinds of designs do you like?” And this question was usually expected by the client. Tools are stupid.

Process 97

Process Clients Campaign Start-ups 97

Martech

JUNE 13, 2022

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey.

Customers 111

Customers Campaign Clients Growth 111

Partners in Excellence

OCTOBER 10, 2023

I asked the question, “Who are the people, at your customers, most important to your ability to sell something? ” The more questions I asked, the fewer the answers were. I started asking the same questions. It’s hilarious watching his interviews of guest, using the Colbert Questionert. (It

Customers 81

Customers Finance Legal Conversion 81

Martech

JANUARY 6, 2023

While not shocking, what stood out was their approach to the role and perceived context of the market. I’ve worked with hundreds of marketing and go-to-market leaders. Within those engagements, we evaluated five CMO and one head of marketing roles. Illustrate this in your interviews. Why such a stark difference?

GTM 119

GTM Growth Education Drivers/motivators 119

Heinz Marketing

JUNE 8, 2022

By Tom Swanson , Engagement Manager at Heinz Marketing. So, here is one last introductory thought: Good intent data gives you an understanding of behaviors; good primary research gives you an understanding of demand. B2B Customer Interviews & Surveys. Actually talk to them, as in interviews. Good research takes time.

B2B 98

B2B Niche Networking Start-ups 98

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact. Here’s a list of key things CEOs should know about social media in business marketing.

B2B 88

B2B Strategize Networking Promote 88

Search Engine Land

APRIL 26, 2024

The easiest one is to talk to your colleagues from the marketing department and see if they have this already. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview. Dig deeper: Do personas REALLY matter in content marketing? See terms.

Product 107

Product Launch CRM Start-ups 107

Partners in Excellence

MARCH 5, 2024

Then he started sending me questions and views on some of my posts. They were really good questions, I enjoyed our correspondence. Some of the questions he asked were questions I’d never been asked, he challenged my thinking and presented interesting points of view. And that’s when he blew me away.

Sell 73

Sell Retail Up-sell Start-ups 73

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Bring in the marketing team. Get frustrated with marketing and sales. Bring in the sales team. Start again.

Product 140

Product Launch B2B Pipeline 140

SalesPop

JULY 2, 2021

In this Expert Insight Interview, Shawna Schuh discusses how to become better at asking questions to boost your business opportunities. This Expert Insight Interview discusses: The difference between questioning vs. telling, selling, and allowing. Why it’s essential to know the intent behind your questions.

Up-sell 98

Up-sell CRM Pipeline Drivers/motivators 98

SaaStr

DECEMBER 19, 2022

Everyone is constantly questioning the value of what they’re doing because no one has time for busy work. As an example, Expensify includes a portion of their interview process where candidates solve a math problem on a whiteboard alongside their potential teammates. Compensate Democratically: Managing up culture brings us all down.

X-functional 89

X-functional Growth Drivers/motivators Promote 89

Martech

MARCH 13, 2024

Interview edited for length and clarity.) How do I make sure that the bot can answer the question and they can then use that instead of internal searches?” Dig deeper: How to do an AI implementation for your marketing team We have a bigger control of this technology and how to evolve it with open source. How do I train them?

Hospitality 90

Hospitality Appointment Technology Technology 90

ConversionXL

JANUARY 31, 2019

Good user research asks the right questions to the right people. Leading questions are an easy way to poison your data. A leading question is “a question asked in a way that is intended to produce a desired answer.”. There may not be a correct wording for some questions, but every choice has an impact.

Technique 121

Technique Closing UX Represent 121

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 123

B2B Customers Appointment Objectives and Key Results 123

Hubspot

JUNE 2, 2020

Marketing Margie. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). the million-dollar question. Accounting Alan. Do you know who your business's buyer personas are?

Referrals 101

Referrals Contact Follow-up Networking 101

Heinz Marketing

NOVEMBER 30, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . The post Building Your Ideal Customer Profile with Data appeared first on Heinz Marketing.

Customers 117

Customers Objectives and Key Results Cross-sell CRM 117

Salesforce

AUGUST 17, 2021

Suitable candidates are out there, but they’ve got options and leverage in the current job market. The first question to answer is what you’re really hiring for. Pair job descriptions and interview questions strategically. Assemble interview panels that reflect who you are. Found a candidate you like?

Strategize 98

Strategize Networking Represent Education 98

Hubspot

AUGUST 1, 2022

If you’re in charge of hiring in one of such organizations, we’ve provided these 30 sales operations interview questions and answers to help you during the hiring process. 30 Interview Questions and Answers for Sales Ops. This specific question requires a straightforward answer. Optimization.

Cross-sell 79

Cross-sell Technique Sales Drivers/motivators 79

Hubspot

MAY 24, 2021

When you're interviewing for a sales role, you're bound to run into both kinds of candidates, so the question becomes, "How do I tell them apart?". He says, "I have a few questions to gauge self-awareness. They're not professional throughout every stage of the interview process. They lack self-awareness.

Intrinsic 95

Intrinsic Drivers/motivators Sales Represent 95

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Niche 137

Niche Intrinsic Campaign B2B 137

Martech

JULY 29, 2022

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in guiding high value accounts through the journey to conversion. Speak to your marketing peers to find out who is using which ABM tool and why.

Contract 110

Contract B2B Technology Technology 110

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

B2B 87

B2B Process Manufacturing Customers 87

Search Engine Land

OCTOBER 13, 2023

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. We describe the results of our campaigns, just to be questioned about the “actual ROI”. Executives do indeed doubt whether marketing departments are actually doing useful work.

Finance 114

Finance Objectives and Key Results Assembly Line Trust 114

Search Engine Land

MARCH 31, 2023

The new search AI assistants like Google Bard will help search evolve from transactional to conversational, according to Aaron Levy , vice president of paid search at performance marketing firm Tinuiti. Get the daily newsletter search marketers rely on. That means brands that rely on paid search should also be prepared to evolve.

Campaign 92

Campaign Commission Presentation Conversion 92

Lead Fuze

JUNE 15, 2023

Gaining a thorough comprehension of your target demographic, their preferences and habits is essential in today’s competitive business climate; to this end, a market research agency can be invaluable as it specializes in gathering primary and secondary data to provide valuable insights.

Strategize 52

Strategize Angle Lead generation Growth 52

SaaStr

MARCH 3, 2023

The hiring profile should define the hiring process and the questions you ask candidates. A designated partner means lower rejection rates at the very first interview. You can encourage this behavior by establishing a generous referral fee. For SMB mid-market, it’s typically around 2-3 months. Don’t overhire.

Construction 92

Construction Sales Referrals Contract 92

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing . See if you agree with the pundits in Chatter below. Yes, we are.”

Gaming 118

Gaming E-commerce Electricity Pipeline 118

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. Where marketers tend to go wrong with user personas. Step 7: Conduct one-on-one interviews.

X-functional 115

X-functional Represent Follow-up User Experience 115

Hubspot

MAY 8, 2018

An interview, then, is a critical step for evaluating a candidate’s critical thinking, decision-making, and interpersonal skills -- essentially, it’s an opportunity to dive deeper. To evaluate each candidate you interview fairly, you’ll want to ask questions to understand how they’ll perform in the role.

Technique 77

Technique Start-ups Growth Meeting 77

Search Engine Land

MARCH 30, 2023

Behavioral interviewing paired with insights A solid values-based agency starts with hiring the right people and asking them the right questions. My team asks questions about the candidate’s aptitude, abilities, and client management skills. Get the daily newsletter search marketers rely on.

Clients 89

Clients Trust Relationship building Start-ups 89

Martech

MARCH 29, 2024

I can interview this just like I would a research respondent,” and tweak the system prompt (“You are a Gen Z participant who is passionate about RPGs…”) and proceed with asking the question. While direct questioning of the LLMs can be interesting, large-scale generation of synthetic data in this way is likely not the best solution.

Gaming 55

Gaming Technique Represent Trust 55

Search Engine Land

FEBRUARY 24, 2023

Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

Negotiate 128

Negotiate Launch Electricity Networking 128

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 112

Meeting Campaign Lead generation Strategize 112