Lead Fuze

FEBRUARY 2, 2024

In this piece, we’ll dissect pivotal elements like monetary policy and its power to steer markets. Plus, with a nod to economic theories and real-world case studies, you’ll walk away with a richer grasp of these complex dynamics.

Government 52

Government Electricity Growth Territory 52

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Non-Profits 96

Non-Profits Objectives and Key Results Trust Intrinsic 96

Hubspot

FEBRUARY 6, 2017

In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design. The colors, textures, fonts, and compositions on the products we buy can really change how we feel, taste, and experience a brand. 4) LaCroix's Colorful Can.

Manufacturing 78

Manufacturing Gaming Retail Up-sell 78

Spiro Technologies

SEPTEMBER 9, 2022

Sprout is an amazing design studio focused on the visual and physical design of products. That was a pretty fun one, a lot of these projects usually take about six months to get the innovation, get everything behind it, and it’s about another year, year and a half to market. And I said I wanna design toys.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Sales Pop!

JANUARY 28, 2023

Based on an outmoded “top-down” approach , designed to run salespeople, not empower them. We recently switched to new marketing automation as well as video conferencing solutions. Instead of “top-down,” we’re based on a totally transparent approach designed to empower salespeople, not control them. Lengthy training.

CRM 52

CRM Pipeline Government Education 52

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Rather, it likely was the reactivation program was poorly designed. Keep one rule in mind.

Objectives and Key Results 93

Objectives and Key Results Promote Drivers/motivators Cross-sell 93

Hubspot

NOVEMBER 23, 2015

The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end , but also by giving their website design a dose of holiday cheer. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. 1) Free People.

Retail 78

Retail B2C Promote User Experience 78

Hubspot

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. But ultimately, whitepapers are the academic papers of marketing content.

Education 101

Education Legal Promote Pitch 101

ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. How do we use system 1 and system 2 in web design?

Process 92

Process Conversion Drivers/motivators User Experience 92

ConversionXL

JUNE 16, 2020

Users and Google can reward only what’s in-market. We keep it to simple “t-shirt sizing” for effort and use the scientific WAG method to take a stab at how it impacts our New Leads and Marketing Qualified Leads (MQL) KPIs with three tiers of impact (10/100/1,000). I compare it to parts of Market Muse—but at 1% the cost.

CTR 121

CTR A/B testing Click Through Rate Education 121

ConversionXL

JUNE 4, 2019

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout. The role of semiotics in marketing. Who is the target market?

Campaign 125

Campaign Technique Up-sell Represent 125

ConversionXL

NOVEMBER 19, 2015

Especially in marketing and communications classes, there was the line between persuasion and propaganda. What is “Skinner Box Marketing”? According to The Atlantic, it’s essentially … We’re entering the age of Skinnerian Marketing. Three Pillars of Skinner Box Marketing: 1. You remember B.F.

Technique 128

Technique A/B testing UX Commission 128

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

B2C 99

B2C Networking Entertainment Campaign 99

Hubspot

APRIL 13, 2015

Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Takeaways for Marketers.

X-functional 77

X-functional Drivers/motivators Lead generation Conversion 77

Hubspot

JUNE 27, 2014

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. Whitepapers are the academic papers of marketing content. What Is a Whitepaper?

Legal 74

Legal Education Promote Pitch 74

ConversionXL

JANUARY 15, 2016

System two is part of the dual process theory, which explains how something can happen in two different ways as the result of two different processes. The theory states that there are two different systems in the brain. Use Intuitive Design. So, what is intuitive design? Tweet It!]. What Is System Two?

Process 90

Process Campaign Presentation Price 90

ConversionXL

JANUARY 22, 2016

Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.”. For example, I don’t think anything resembling “internet marketing” design is credible (big red text, highlighted words, blinking arrows, autoplay video, etc). Bad Web Design. Web design matters. Clashing bright colors.

Real Estate 86

Real Estate Trust Contact CTR 86

Salesforce

MARCH 19, 2024

Whether you’re building a customer-facing site, designing a marketing email, or developing a product, at some point, you’re going to talk about colors and branding. That may be daunting for some folks, especially non-designers. What is color theory? Rationale: That’s our brand color.

Represent 52

Represent User Experience Construction Meeting 52

ConversionXL

MAY 12, 2016

That’s the question business owners and marketers are asking before they hit “Purchase” on a $30 website template. Thousands, if not millions, of people turn to website templates to make the design process more efficient. The entire Envato Market has over 6.8M design items for sale.

UX 72

UX Minimum Viable Product Launch Start-ups 72

Hubspot

NOVEMBER 12, 2015

From heat mapping software to help inform your website design to a project management tool to keep your team on track, you won't know how you did your job without them. Boomerang boasts a ton of other features designed to make your life easier. LeadIn is a free WordPress plugin designed by our team here at HubSpot. 1) Boomerang.

CRM 78

CRM Legal Start-ups Contact 78

Hubspot

FEBRUARY 7, 2017

Brian Balfour , former VP of Product at HubSpot and a thought leader in the world of growth marketing, is an expert when it comes to building a process for experiments that enable growth overtime. Once you have your process down, the next step is to set goals, which might sound simple in theory. 2) Always have a goal in mind.

Growth 73

Growth Process A/B testing Lead generation 73

Hubspot

DECEMBER 13, 2013

This is why your nonprofit web design is so important. Your design must establish an immediate connection with a user. But before you think that means hiring an expensive agency to create a “wow” factor on your website, let me be clear: Great design does not mean leaving your online visitors breathless with its beauty.

Education 68

Education Drivers/motivators Start-ups Follow-up 68

Hubspot

MARCH 23, 2016

The KPIs for your marketing team could be website visits, blog conversions, webinar sign-ups, social growth, or social ad conversions. When designing your dashboard or deciding what metrics to share with the team, keep your KPIs and visualizations simple and consistent. The way you use color is important, too.

Trust 51

Trust Teamwork Drivers/motivators Territory 51

Salesforce

OCTOBER 11, 2023

Whether you’re building a customer-facing site, designing a marketing email, or developing a product, at some point, you’re going to talk about colors and branding. That may be daunting for some folks, especially non-designers. Before we get to the principles, we need a mini lesson on color theory.

Represent 64

Represent User Experience Construction Follow-up 64

ConversionXL

FEBRUARY 29, 2016

In 2008, Seth Godin published a list of things that “every good marketer knows” Among that list was: “Anticipated, personal, and relevant advertising always does better than unsolicited junk.” Good marketers continue to send unsolicited junk. So, in theory, the list of potential transactional emails is endless.

A/B testing 90

A/B testing Promote Start-ups Contact 90

ConversionXL

APRIL 19, 2016

You’ve read about color psychology, system one and two, emotional persuasion, etc. Well, it’s easy to talk about system one and two or color psychology and call ourselves neuromarketers. As psychology continues to be used more widely in marketing and other professions, new backfires will come to light. Inexperience.

A/B testing 91

A/B testing Non-Profits Launch Conversion 91

Hubspot

JUNE 11, 2015

One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing , for example, if you don’t know why it would be compelling to your audience in the first place. What's this got to do with marketing? 1) Priming. 2) Reciprocity.

Objectives and Key Results 78

Objectives and Key Results Price Angle Follow-up 78

ConversionXL

MAY 26, 2016

Buyer modalities are meaningless and personality models as a whole are extremely difficult to apply to online marketing and optimization. Now, marketers and optimizers are taking all of the personality concepts above and applying them to conversion rate optimization. The only problem? What Are the 4 Buyer Modalities?

Entertainment 76

Entertainment Engineering Follow-up Conversion 76

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What promises your brand makes to customers.

Objectives and Key Results 143

Objectives and Key Results Campaign Start-ups Engineering 143

Hubspot

OCTOBER 2, 2018

According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. For example, I discovered this color theory 101 post is getting more impressions from image search than web (although the latter is still generating more clicks!).

CTR 100

CTR GTM Start-ups Click Through Rate 100

Hubspot

AUGUST 7, 2019

A landing page can be the designated page you’re taken to when you click on an ad. In sum, landing pages are specifically designed to create conversions. Even better: Design your form to scroll with the user as they move down the page. How to Design Your Landing Page. Was that a lot? We’ll break them down below.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

ConversionXL

JUNE 16, 2015

Its people already figure out a strategy, a wireframe is done, and design is done. So I would love to push the AB testing which I’m innovating push the testing to the upper of the funnel, in terms of, why not just being a toolkit for the designer. The easy stuff, give the tool as a toolbox to the designer.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

OCTOBER 7, 2015

So, what does that mean for marketers, and how can you use emotions to persuade visitors into converting faster and more frequently? There’s also a psychological theory called dual processing. Essentially, the theory states that within your brain are two systems: system one and system two. Emotional Design. Dan Ariely.

Manufacturing 131

Manufacturing Pitch Presentation Conversion 131

ConversionXL

APRIL 17, 2019

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Visual Hierarchy. Divine Proportions.

Objectives and Key Results 134

Objectives and Key Results Follow-up Up-sell User Experience 134

Hubspot

MARCH 13, 2017

Have you even looked at a seemingly simple design and thought: I could totally do that. It turns out professional graphic designers have a few tricks up their sleeves to make their work look, well, professional. To help you out, we've put together a list of seven basic graphic design elements. What gives?

Construction 78

Construction Represent Follow-up Promote 78

Search Engine Land

JANUARY 29, 2024

Aim to design your content to meet user needs, deliver information effectively, and remain accessible to all users, including those with disabilities and without a reliable internet connection. It could be sizing, compatibility, user experience level needed, actual color in real life vs. photos, etc.

User Experience 122

User Experience Engineering Follow-up Technique 122

ConversionXL

JULY 20, 2016

Aligning design elements to your brand and business goals is important, and there are certain elements that make a site look more expensive/luxurious or cheap. There are certain qualities that luxurious brands tend to use, and there are certain design elements that people perceive as more luxurious. Number of colors.

User Experience 81

User Experience Manufacturing Price A/B testing 81