Salesforce

JUNE 14, 2023

Research product adoption strategies In a collaboration between Industries UX and Research & Insights, we started by comparing several theories about product adoption. His theory on Diffusion of Innovations describes characteristics that affect the spread of new ideas or technologies. Product development is a complex process.

Product 52

Product Manufacturing UX B2C 52

Hubspot

OCTOBER 2, 2019

Whether your branding design efforts started (and ended) with a logo jotted down on a napkin, or you whiteboarded your way through the complete branding process -- from brand values to logo variations -- somewhere along the way things stopped working. That's not to say that a partial rebrand can't be effective. Just look at Old Spice.

Start-ups 101

Start-ups Follow-up Launch Service 101

Sales Pop!

SEPTEMBER 12, 2022

Consider these 5 main questions when devising a business strategy: Who we are in the market (positioning). Learn theory before you move on to practice. administrative costs (taxes, bank acquiring); marketing; Calculate the amount for each item. Design Your Cafe. Forget the concept of popular design.

Non-Profits 52

Non-Profits Profit margin Transportation Networking 52

ConversionXL

OCTOBER 7, 2015

So, what does that mean for marketers, and how can you use emotions to persuade visitors into converting faster and more frequently? There’s also a psychological theory called dual processing. Essentially, the theory states that within your brain are two systems: system one and system two. Emotional Design. Dan Ariely.

Manufacturing 131

Manufacturing Pitch Presentation Conversion 131

Lead Fuze

FEBRUARY 2, 2024

In this piece, we’ll dissect pivotal elements like monetary policy and its power to steer markets. Plus, with a nod to economic theories and real-world case studies, you’ll walk away with a richer grasp of these complex dynamics.

Government 52

Government Electricity Growth Territory 52

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Why SEOs should care about brand marketing.

Non-Profits 96

Non-Profits Objectives and Key Results Trust Intrinsic 96

Search Engine Land

JANUARY 29, 2024

Aim to design your content to meet user needs, deliver information effectively, and remain accessible to all users, including those with disabilities and without a reliable internet connection. It could be sizing, compatibility, user experience level needed, actual color in real life vs. photos, etc.

User Experience 122

User Experience Engineering Follow-up Technique 122

Hubspot

FEBRUARY 6, 2017

In a consumer taste test for 7-Up, participants reported tasting more lemon flavor when they drank the soda out of cans with 15% more yellow coloring in the package design. The colors, textures, fonts, and compositions on the products we buy can really change how we feel, taste, and experience a brand. 4) LaCroix's Colorful Can.

Manufacturing 78

Manufacturing Gaming Retail Up-sell 78

Spiro Technologies

SEPTEMBER 9, 2022

Sprout is an amazing design studio focused on the visual and physical design of products. That was a pretty fun one, a lot of these projects usually take about six months to get the innovation, get everything behind it, and it’s about another year, year and a half to market. And I said I wanna design toys.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Sales Pop!

JANUARY 28, 2023

Based on an outmoded “top-down” approach , designed to run salespeople, not empower them. We recently switched to new marketing automation as well as video conferencing solutions. Instead of “top-down,” we’re based on a totally transparent approach designed to empower salespeople, not control them. Lengthy training.

CRM 52

CRM Pipeline Government Education 52

Martech

AUGUST 7, 2023

So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work. Rather, it likely was the reactivation program was poorly designed. Keep one rule in mind.

Objectives and Key Results 93

Objectives and Key Results Promote Drivers/motivators Cross-sell 93

ConversionXL

JULY 20, 2016

Aligning design elements to your brand and business goals is important, and there are certain elements that make a site look more expensive/luxurious or cheap. There are certain qualities that luxurious brands tend to use, and there are certain design elements that people perceive as more luxurious. Number of colors.

User Experience 81

User Experience Manufacturing Price A/B testing 81

ConversionXL

FEBRUARY 2, 2017

There are many design theories on how exactly to do that. In the context of digital marketing, visual cues are elements used to direct attention or subtly portray a message using visual methods of communication. This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more.

UX 90

UX Objectives and Key Results User Experience Follow-up 90

ConversionXL

JUNE 20, 2017

While there’s not a smidgen of veracity in the widely-shared infographics and “content marketing” posts that scream we process images 60,000 times faster than text, a study did find that presentations using visual aids are 43% more persuasive than unaided ones. First of all, what exactly is visual hierarchy in terms of web design ?

UX 94

UX Conversion Intrinsic User Experience 94

Hubspot

NOVEMBER 23, 2015

The smartest marketers will prepare for this not only for by prepping their website for higher-than-normal traffic on the back end , but also by giving their website design a dose of holiday cheer. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. 1) Free People.

Retail 78

Retail B2C Promote User Experience 78

Hubspot

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. But ultimately, whitepapers are the academic papers of marketing content.

Education 101

Education Legal Promote Pitch 101

ConversionXL

OCTOBER 12, 2017

Designing your website requires a studied understanding of human behavior if you want to increase your conversions. Using psychological tactics in your design to appeal to potential customers can help do this, but you must first know how users’ decisions are made. How do we use system 1 and system 2 in web design?

Process 92

Process Conversion Drivers/motivators User Experience 92

ConversionXL

SEPTEMBER 26, 2022

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world , but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. White space and clean design 8.

Objectives and Key Results 28

Objectives and Key Results Follow-up Up-sell User Experience 28

ConversionXL

JUNE 16, 2020

Users and Google can reward only what’s in-market. We keep it to simple “t-shirt sizing” for effort and use the scientific WAG method to take a stab at how it impacts our New Leads and Marketing Qualified Leads (MQL) KPIs with three tiers of impact (10/100/1,000). I compare it to parts of Market Muse—but at 1% the cost.

CTR 121

CTR A/B testing Click Through Rate Education 121

ConversionXL

JUNE 4, 2019

While it has plenty of lofty, academic associations, it has practical implications for marketers, too. This post walks you through the basics of semiotics, its relevance to marketing, and how to apply it to your brand and messaging—with tons of examples throughout. The role of semiotics in marketing. Who is the target market?

Campaign 125

Campaign Technique Up-sell Represent 125

ConversionXL

NOVEMBER 19, 2015

Especially in marketing and communications classes, there was the line between persuasion and propaganda. What is “Skinner Box Marketing”? According to The Atlantic, it’s essentially … We’re entering the age of Skinnerian Marketing. Three Pillars of Skinner Box Marketing: 1. You remember B.F.

Technique 128

Technique A/B testing UX Commission 128

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

B2C 99

B2C Networking Entertainment Campaign 99

ConversionXL

NOVEMBER 12, 2015

It’s not animated video backgrounds or design that “pops” So what is it? The theory was derived from Optimal Foraging Theory, a model that helps predict how an animal behaves when it’s searching for food. Interaction Design Foundation wrote a great article on this. Message match.

Follow-up 109

Follow-up Conversion Entertainment User Experience 109

ConversionXL

MAY 11, 2015

Theory is nice, but pragmatic examples and real-world results are far better. While I am loath to get too far from theory because of how easy it is to miss the forest for the veins on one leaf, I want to present a real-world walk through of this alternative optimization methodology. years), even if most others do not believe that stat.

Real Estate 106

Real Estate Presentation Follow-up Conversion 106

ConversionXL

MAY 5, 2020

As Devin Coldewey writes in Techcrunch: AMP is, to begin with, Google exerting its market power to extend its control over others’ content. Let’s go through the types of AMP elements frequently used in email marketing today. The selector allows users to choose the same items by size, color, etc. The anti-AMP crowd. AMP selector.

Campaign 57

Campaign Service Presentation Clients 57

Hubspot

APRIL 13, 2015

Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Takeaways for Marketers.

X-functional 77

X-functional Drivers/motivators Lead generation Conversion 77

ConversionXL

JANUARY 21, 2014

It’s very human to get attached to your hypothesis or design treatment, and it can hurt when your best hypotheses end up not being significantly different. That helps us improve our customer theory and come up with even better tests. #5: So you’re testing colors, huh? Image credit. You have to put your ego aside.

A/B testing 132

A/B testing Follow-up Conversion Start-ups 132

Hubspot

JUNE 27, 2014

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. Whitepapers are the academic papers of marketing content. What Is a Whitepaper?

Legal 74

Legal Education Promote Pitch 74

ConversionXL

APRIL 3, 2019

digital analytics, market research). What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Product and marketing teams should be involved. Tell Don’t Sell.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Salesforce

MARCH 19, 2024

Whether you’re building a customer-facing site, designing a marketing email, or developing a product, at some point, you’re going to talk about colors and branding. That may be daunting for some folks, especially non-designers. What is color theory? Rationale: That’s our brand color.

Represent 52

Represent User Experience Construction Meeting 52

ConversionXL

JANUARY 15, 2016

System two is part of the dual process theory, which explains how something can happen in two different ways as the result of two different processes. The theory states that there are two different systems in the brain. Use Intuitive Design. So, what is intuitive design? Tweet It!]. What Is System Two?

Process 90

Process Campaign Presentation Price 90

ConversionXL

JANUARY 22, 2016

Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.”. For example, I don’t think anything resembling “internet marketing” design is credible (big red text, highlighted words, blinking arrows, autoplay video, etc). Bad Web Design. Web design matters. Clashing bright colors.

Real Estate 86

Real Estate Trust Contact CTR 86

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Roger Dooley: Neuro-persuasion – Brain-based Strategies for Online Marketers. Market to the 95%, too! Investment.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

MAY 12, 2016

That’s the question business owners and marketers are asking before they hit “Purchase” on a $30 website template. Thousands, if not millions, of people turn to website templates to make the design process more efficient. The entire Envato Market has over 6.8M design items for sale.

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

AUGUST 30, 2019

So don’t waste that with wordiness, marketing jargon, or any other unnecessary language. While the following advice is more focused on innovative technology companies, the idea can be transferred to any sort of marketing writing , including product descriptions. .” ” In practice, think about restaurant menus.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

APRIL 1, 2014

Take a step back & you see that what “converts best”, is really just how these elements are designed and combined to get a user into a “flow” state , where each click comes more naturally than the next. What Traditional Marketing Teaches Us About Creating Good Flow. The CTA buttons are too low though.

Conversion 122

Conversion Meeting Objectives and Key Results A/B testing 122

Hubspot

NOVEMBER 12, 2015

From heat mapping software to help inform your website design to a project management tool to keep your team on track, you won't know how you did your job without them. Boomerang boasts a ton of other features designed to make your life easier. LeadIn is a free WordPress plugin designed by our team here at HubSpot. 1) Boomerang.

CRM 78

CRM Legal Start-ups Contact 78