ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

AUGUST 2, 2021

Typically, they specialize in one lead generation method, such as paid advertising, webinar marketing , content marketing, social media marketing, influencer marketing, etc. The post Why You May Want To Hire A Lead Generation Specialist appeared first on ClickFunnels. Sales are the lifeblood of any business.

Lead generation 264

Lead generation Territory Contact Start-ups 264

Search Engine Land

MAY 3, 2024

The one con to this tactic is that it will likely not work well in competitive markets. Google’s local search results have been shifting quite a bit since the start of 2024. Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. How does one combat that?

Service 106

Service Trust Clients Cross-sell 106

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy. I am trained with Search Engine Land content.

Objectives and Key Results 108

Objectives and Key Results Engineering Technique Trust 108

Martech

JANUARY 18, 2024

Use AI but don’t let it chip away at your respect for the skills of marketing. My point is that there are a lot of people who don’t have respect for the skills of marketing, the way marketing is created — just get me leads, just get me customers. ” His message? That’s just not true. You can’t. Flowery BS.

Represent 115

Represent Consult Clients Service 115

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest?

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. How this prompt could be improved: You an experienced SEO consultant with clients in various industries. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am trained with Search Engine Land content.

Clients 117

Clients Engineering Consult User Experience 117

Martech

FEBRUARY 1, 2024

Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. The most common way of doing that is showing confidence in yourself and what you are doing. That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. I was the opening act for several comedians who are now nationally known.

Presentation 116

Presentation Clients Meeting Process 116

Search Engine Land

JULY 18, 2023

You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients. Show them what trends you are seeing in an easy-to-understand way. Why did clicks decrease compared to last month?

Clients 87

Clients Campaign Contact CRM 87

Search Engine Land

NOVEMBER 3, 2023

Setting boundaries with colleagues and clients There are things you can do from the moment you work with a new client or on a new project. Education is key here, helping colleagues and clients alike to understand that significant changes in search rankings and organic traffic are the result of consistent effort over time.

Clients 98

Clients Consult Start-ups Education 98

Sales Pop!

APRIL 11, 2024

Client Satisfaction. It can be an elusive target, though, given the typical focus in working to insure your products and services delivered to a client are the very best that they can be. Delivery excellence is critical but it’s simply one element of client satisfaction, albeit the one that receives the most attention.

B2C 52

B2C Clients Contract Account management 52

Search Engine Land

SEPTEMBER 22, 2023

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? Run on a variety of campaign types It’s easy to get blinded by the latest and greatest from Google, but like with your 401K, diversifying your investments is a must. However, always take the time to test things for yourself.

Profit margin 112

Profit margin Non-Profits Campaign Clients 112

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Even though they are obvious, it’s easy to overlook one or more of them. Crafting emails that resonate with your audience and drive conversions is more challenging than ever.

Follow-up 130

Follow-up Contact Trust CRM 130

Search Engine Land

SEPTEMBER 26, 2023

Market and competitor research. Planned product launches or marketing campaigns. It provides a structure to communicate expectations with stakeholders. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana. Tools, people and budget availability.

Launch 131

Launch High impact UX Manufacturing 131

Heinz Marketing

SEPTEMBER 30, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. According to Scott Brinker’s most recent Marketing Technology Landscape , there are 9932 (and counting) solutions in the marketing technology space. We believe that technology needs to support your marketing strategy, not be your marketing strategy.

Technology 119

Technology Technology Start-ups Represent 119

Search Engine Land

AUGUST 2, 2023

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. Show us how you thought outside the box to achieve your goals!”

Engineering 96

Engineering Follow-up Campaign Clients 96

SaaStr

NOVEMBER 8, 2023

Maybe you feel SaaS is crushing it this year, but it’s not easy for a lot of folks. Maybe you feel SaaS is crushing it this year, but it’s not easy for a lot of folks. Failure #1: Not Holding Leaders To The Highest Standard As a founder, CEO, or leader, you need to hold other people to the standards you hold for yourself.

X-functional 96

X-functional Contract Growth Quota 96

Martech

JUNE 27, 2023

Here is a guide to determining that for yourself. GA4 weak spots “There are definitely reasons to look elsewhere, depending on your budgets, depending on the type of tracking that you need,” says Sharon Mostyn, CEO of Mostyn Marketing Group. So, even if you do use GA4, you will have to learn a new system. But it isn’t perfect.

Healthcare 104

Healthcare Price Clients Meeting 104

Search Engine Land

JUNE 27, 2023

Here is a guide to determining that for yourself. GA4 weak spots “There are definitely reasons to look elsewhere, depending on your budgets, depending on the type of tracking that you need,” says Sharon Mostyn, CEO of Mostyn Marketing Group. How easy is it to learn? So that’s a good reason to consider alternatives.”

Healthcare 96

Healthcare Engineering Clients Meeting 96

Search Engine Land

NOVEMBER 2, 2023

Whether you’re trying to grow revenue on a client’s website or managing your website, much of your success hinges on your ability to set goals and make them a reality. Ask yourself, how often do you get a great idea, learn a new skill, or start a new affiliate project, and you never see it to completion?

Objectives and Key Results 108

Objectives and Key Results Drivers/motivators X-functional Clients 108

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? What you’ll learn: What is a go-to-market strategy?

Go To Market 119

Go To Market GTM Objectives and Key Results Price 119

Martech

DECEMBER 22, 2021

I want to end 2021 talking about the Great Resignation, and my comments are intended for two audiences: marketers and other workers who are wondering what will come at them next in 2022, and their bosses to make sure they understand that this is what their employees are thinking about now. The Great Resignation resonated for many marketers.

Retail 142

Retail Up-sell Campaign Clients 142

Search Engine Land

JULY 5, 2023

As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning. As digital marketers, we should challenge ourselves to say “no” more often to: SEO campaigns doomed to fail due to a lack of holistic planning. Saying “no” is powerful. SUBSCRIBE See terms.

Trust 87

Trust Clients Campaign Presentation 87

Heinz Marketing

JUNE 29, 2021

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. Instead of chaining yourself to your desk and trying to push through it, go take that break! With so many people out of the office at different times, you can accidentally silo yourself. Summer is here! With that, we migrate outside any chance we can get.

Consult 121

Consult Gaming Start-ups Clients 121

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. Engaging your audience DIY content tends to be relatable and easy to engage with and keeps your brand top of mind. Generating leads Yes, DIY content can serve as a lead magnet.

Trust 107

Trust Education Service Entertainment 107

Search Engine Land

SEPTEMBER 7, 2023

This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable.

Campaign 132

Campaign Technique Represent Gaming 132

Martech

JUNE 14, 2023

With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. By setting up these basic automations, you can save yourself a ton of time. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively.

B2B 88

B2B Appointment Contact Clients 88

Martech

SEPTEMBER 14, 2022

Let’s be honest: We are the luckiest generation of marketers. By using phones and computers as extensively as we do, we are robbed of the full human experience, including face-to-face interactions, in-person connections, and other valuable “human” moments vital to our role as good marketers. .

Contact 98

Contact User Experience Technology Technology 98

Heinz Marketing

AUGUST 22, 2022

By Dan Baron, Marketing Consultant at Heinz Marketing. It’s an important skill to have in business because it allows you to put yourself in your customers’ shoes and understand their needs. While it’s not always easy to close the empathy gap, doing so can be incredibly beneficial for both you and your company.

Repeat business 112

Repeat business Service Referrals Closing 112

Hubspot

MARCH 4, 2024

As sellers, we should strive to make buying as easy as possible by providing the right tools the customer needs to make the right decision at the right time. “As As sellers, we should strive to make buying as easy as possible by providing the right tools the customer needs to make the right decision at the right time. Let’s dive in.

Construction 78

Construction Sales B2C B2B 78

Salesforce

OCTOBER 10, 2023

Sure, every rep wants to win another deal, but I always remind clients: The sales cycle is really about making sure your offer is a mutual fit for the seller and the buyer. Did the game jump from the first quarter to the fourth, skipping the middle two quarters? Did the quarterback throw a pass before the ball was snapped? Probably not.

Objectives and Key Results 110

Objectives and Key Results Negotiate Sales Technique 110

Martech

DECEMBER 16, 2022

Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Marketing professionals now wear many hats. This is where a unified system — a digital experience platform (DXP) — can help make your marketing ops more efficient and effective. What is a DXP?

User Experience 96

User Experience Technology Technology CRM 96

Hubspot

AUGUST 21, 2023

They can bridge the gap between you and potential clients. Solicited Business Proposals : Solicited business proposals are requested by prospective clients so that they can decide whether to do business with your company. It's finally happened. You've started a new business, and your customer base is starting to expand.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Search Engine Land

SEPTEMBER 25, 2023

In this article, I’ll look at five KPIs I still hear clients reference and explain: Why it’s past time to replace them. Specifying spend across channels is a good way to doom yourself to the fate of spending too much on certain channels and not enough on other, more incremental sources of revenue. What they should analyze instead.

Campaign 122

Campaign CRM B2C B2B 122

SaaStr

FEBRUARY 8, 2022

Scaling a sales organization isn’t easy. You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . Since they sell ads, value also means how many recurring clients contribute to a significant chunk of their yearly revenue by assessing six-month or year-based account value.

Objectives and Key Results 93

Objectives and Key Results Pitch GTM Cold Call 93

Search Engine Land

NOVEMBER 9, 2022

Remote work, once rare, became the norm, especially in industries like online marketing which can easily be done remotely. That said, many digital marketers already worked remotely. And if you find yourself in a meeting that you don’t need to be in, ask to drop. Meeting reminders are probably a necessary distraction.

Product 98

Product Objectives and Key Results Meeting Clients 98

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Niche 137

Niche Intrinsic Campaign B2B 137