Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Email lists are great because when people choose to sign up for content, it means they’re already interested in your brand.

CTR 124

CTR CRM Promote Campaign 124

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. These purchase-minded consumers are also spending a great deal of time on social media.

B2C 112

B2C Lead generation B2B Campaign 112

Search Engine Land

MARCH 19, 2024

On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best. Imagine the learnings you could glean from the rapid testing and data collection of AI applied to your Google Ads! Business email address Subscribe Processing.

Campaign 107

Campaign CTR Retail Networking 107

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Their journey continues, exploring a potential solution visually through a TikTok review by one of their favorite content creators.

Objectives and Key Results 117

Objectives and Key Results Cross-sell Strategize Retail 117

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

Healthcare 128

Healthcare Entertainment Retail Education 128

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Let’s take an example: picture a last-minute project that really matters to your client but not so much to you. Here is an example to help make it clearer.

A/B testing 95

A/B testing Strategize CTR Clients 95

Search Engine Land

JULY 12, 2023

When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Start with a straightforward takeaway There are instances where “save the best for last” is great advice. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Presentation 96

Presentation Campaign Launch Engineering 96

Martech

JUNE 17, 2022

The Stackies are a contest for organizations to submit a visual illustration of their martech stack. In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. Get the daily newsletter digital marketers rely on. See terms.

E-commerce 121

E-commerce Technology Technology Government 121

Salesforce

AUGUST 30, 2023

How might we translate our vision into inspiring visual assets? Wouldn’t it be great if we could get an LLM to do all the secondary research for us and summarize it so we can get up to speed faster? For example, as of this writing, ChatGPT can look up to only September 2021 and Claude2 to December 2022.

Legal 105

Legal Strategize Technology Technology 105

Salesforce

JANUARY 30, 2024

Here’s a simple example: Let’s say a business made $100,000 in the previous year. Determine revenue for time period you’ve selected Using CRM data, calculate total sales revenue for your chosen time period. What you’ll learn: What is the percentage of sales method? Other advantages include: Quick estimates.

CRM 114

CRM B2C Commission Sales 114

Search Engine Land

DECEMBER 6, 2023

AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Generative AI can help organize inventory, content and demand data to create the optimal internal linking structure.

Niche 132

Niche User Experience CTR Click Through Rate 132

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 117

Objectives and Key Results Campaign Finance Real Estate 117

Search Engine Land

OCTOBER 27, 2023

Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.” For accounts with a high volume of data (which may also coincide with higher budgets), it’s fairly common to see trends appear week over week. If not, why?

CTR 122

CTR Click Through Rate Niche Conversion 122

Salesforce

APRIL 13, 2022

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation. Data correlation is a statistical measure that describes the relationship between two or more things. For example, how does a person’s weight correlate with what they eat?

Campaign 98

Campaign Represent Start-ups Customers 98

Search Engine Land

MARCH 22, 2024

of the global search market share in February, per StatCounter. That would be an example of a cool thing.” And when I go use Twitter or Facebook or Google or any other great product but ad-supported great product, I don’t love that, and I think it gets worse, not better, in a world with AI.” ” But.

Engineering 125

Engineering Launch Product Market share 125

Martech

MAY 19, 2023

The marketing industry is no exception. But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers? But with all the hype, how can marketing leaders and their teams best determine how to utilize AI to benefit their work and customers?

Technology 145

Technology Technology Engineering Presentation 145

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 93

Sports Assembly Line Campaign Technology 93

Martech

SEPTEMBER 20, 2021

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Do they like to see close-ups of the sleek design that shows off our integrated internal wiring, for example?

Conversion 119

Conversion A/B testing Objectives and Key Results Manufacturing 119

Search Engine Land

FEBRUARY 7, 2024

The file names of these images should be descriptive and include: Domain Type of product Color or size Main features This is a perfect example from Chanel: [link] This URL describes the following product to Google: Image alt text Alt text is probably the most important content component for images. Business email address Subscribe Processing.

Product 133

Product Territory Niche Engineering 133

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. An ecommerce customer journey map is a visual guide showing a customer’s entire experience with an online store, from the first interaction to the final purchase and beyond.

Customers 105

Customers User Experience Referrals B2B 105

Search Engine Land

JANUARY 27, 2023

But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? To distill large amounts of data into usable information (e.g., To combine data sources and points (e.g., And since it’s generally well known, knowing how to use it is a marketable skill.

Presentation 119

Presentation Engineering Follow-up Technology 119

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. We have an example to illustrate later in the blog. We needed to simplify and prioritize!

Campaign 115

Campaign Clients Strategize Contract 115

Salesforce

NOVEMBER 4, 2021

You’re surrounded by and inundated with data, but is it making you any smarter? Conventional wisdom may suggest that collecting and having access to massive amounts of data will yield more informed, faster decisions and ultimately better business results. Here, we debunk three data dictums. You need to have data literacy.”

SQL 98

SQL Education Finance Trust 98

Search Engine Land

OCTOBER 4, 2023

First, some great analysis of this update has already been done by several of my colleagues. These resources provide a great overview of the update, good commentary on what has changed compared to 2022 versions of the update and strategies for possible recovery. For example, do I have the ingredients on hand for this?

Niche 137

Niche UX Follow-up Start-ups 137

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Sports 81

Sports Assembly Line Campaign Technology 81

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. million on computing and data, $89.31 My favorite quote from the article, “Microsoft, for example, is using OpenAI’s latest software for its AI features. Aarki’s new AI platform optimizes bid prices for mobile marketers. In 2022, OpenAI had $544.5 “$416.45

Pipeline 65

Pipeline Price CRM Technology 65

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. Granted, that was some unusual marketing magic.

Strategize 107

Strategize B2B Legal Launch 107

Heinz Marketing

JULY 20, 2022

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing. In addition to persuasion and words, the visual aspect of messaging is also really interesting to me. Based on data from 10K+ unique campaigns they analyzed the impact of: Words. I always have been. Formatting Styles.

Drivers/motivators 115

Drivers/motivators Campaign Conversion Growth 115

Salesforce

FEBRUARY 12, 2024

Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton. The Salesforce job market is only growing, powered by AI. AI and data skills A few years ago, we’d have said AI and data were critical skills for a few specific roles.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

APRIL 17, 2023

In almost any scenario where somebody needs instructions and help on how to do something, great how-to content can swoop in and improve their lives. Lots of examples. Helpful visuals (photos, video, illustrations, etc.). Look for potential how-to topics inside your customer service data. Why create how-to content?

Education 102

Education Angle Trust Entertainment 102

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. While Reddit may be the most obvious forum example , we’re seeing increases in forum rankings and traffic across various verticals and industries. Keep it visually appealing and easy to navigate.

Real Estate 115

Real Estate Trust Healthcare Click Through Rate 115

Search Engine Land

DECEMBER 12, 2022

Limited by data resources. Great programmatic content enhances content production through data depth and production efficiency. Here are resources to help complete a thorough opportunity analysis: Keyword research: A key element of SEO and content marketing 13 uses for keyword research to help you win in the search engines.

Niche 103

Niche Engineering Growth Price 103

Martech

JANUARY 9, 2023

Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data. Unobserved data: How it works and why it matters.

X-functional 117

X-functional Technique Conversion Launch 117

Search Engine Land

MAY 17, 2023

Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema). Let’s use Nike as our example. You can expand this further, but the goal is to provide an oversimplified example. This is an example from Google. Pages don’t exist in a vacuum.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Martech

AUGUST 3, 2023

They sell approximately 60 million household products in around 120 markets. With an organization of this size, there was great value to be gained by unifying data and deploying analytics. At that time, data was very decentralized. They also implemented a CDP from BlueConic to begin centralizing and activating data. “If

Customers 90

Customers Technology Technology Represent 90

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Examples of AR and VR.

Sports 136

Sports Construction Gaming Transportation 136

Search Engine Land

AUGUST 3, 2023

You can unlock data beyond basic revenue metrics by implementing margin-based structures and advanced tracking methods. While it works great for advertisers with few margin clusters and simple product structures, it has a few flaws. Get the daily newsletter search marketers rely on. Are your Google Shopping campaigns profitable?

GTM 96

GTM Campaign Price Account management 96