Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. The easiest one is to talk to your colleagues from the marketing department and see if they have this already.

Product 110

Product Launch CRM Start-ups 110

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

Entertainment 115

Entertainment Objectives and Key Results Follow-up Engineering 115

Hubspot

APRIL 22, 2020

Gen Z enters adulthood and gains more and more purchasing power, it's apparent that the age group is more hyper-connected to the internet than past generations. At this point, smart marketers have begun to discover how Gen Z's technological influence makes them different from older age groups.

Niche 101

Niche Engineering User Experience Technique 101

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory.

UX 95

UX Objectives and Key Results User Experience Legal 95

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. Get the daily newsletter search marketers rely on.

Engineering 130

Engineering Networking Entertainment Follow-up 130

ClickFunnels

JULY 28, 2021

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. You also need to figure out how to get the attention of your dream customers. Today we are going to look at five powerful online business marketing ideas that can help you do that. It doesn’t matter how compatible you are.

Niche 246

Niche Promote Pitch Follow-up 246

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. How should B2B marketers use GA4? How should B2C marketers use GA4? Completed a tutorial.

B2C 116

B2C Sports Referrals Non-Profits 116

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Objectives and Key Results 117

Objectives and Key Results Cross-sell Strategize Retail 117

Search Engine Land

MARCH 3, 2023

The new format, tentatively named the “Premiere Spotlight” ad, gives advertisers access to a premium placement on the Pinterest app’s search page for a 24-hour period. As a result, they can reach Pinterest users while they utilize one of the app’s critical features: searching for pins, inspiration, and concepts.

Retail 99

Retail Promote Price Engineering 99

Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

FEBRUARY 3, 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they're talking about an incoming natural disaster. By now, you probably know that Gen Z is the most hyper-connected generation. 52 Gen Z Stats to Know in 2020. 52 Gen Z Stats to Know in 2020.

Entertainment 101

Entertainment Finance Gaming Consult 101

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.”

Retail 128

Retail X-functional Launch Non-Profits 128

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z.

Niche 94

Niche Real Estate Engineering Follow-up 94

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec.

Engineering 129

Engineering Follow-up Launch Start-ups 129

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. My answer is no.

Conversion 133

Conversion Entertainment Trust Customers 133

ConversionXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. Unlike most other apps, Snapchat content expires either immediately or after 24 hours.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 124

B2B Launch Campaign Entertainment 124

Hubspot

JUNE 30, 2020

When it comes to smaller purchases, I feel the same way about promotional content created by customers. This content shows me what the product is like in real life and proves that customers are delighted enough about their experience to promote a trusted brand. And, I'm not the only consumer (or marketer) who thinks this.

Promote 101

Promote Trust High impact Campaign 101

Hubspot

MAY 17, 2021

Back then, using YouTube for business and marketing was a new concept. For marketers, this means your YouTube strategy needs to have evolved from the beginning days of the social platform. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Then, create content that provides value.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. But, because this tactic is still somewhat new, many companies might not know where to start when brainstorming live content. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. There are two different types of traffic you can have, organic and non-organic, that can come from all over: email, social media, organic searches, backlinks — the list goes on. Data-Driven Content. Content Featuring Quotes and Interviews.

Referrals 101

Referrals High impact Networking Engineering 101

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. However, because YouTube already houses millions of hours of branded content, YouTube Shorts could be worth your time -- especially if you already have a video strategy on the platform.

Launch 101

Launch Niche Entertainment Government 101

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. At the time of this post, we also don’t know how the Instagram algorithm works for presenting Reels to audiences. Both networks have solid benefits and entertainment factors. Why Instagram Launched Reels.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. Table of contents Why should your brand be on TikTok? Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

OCTOBER 4, 2022

So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Their location when conducting a search.

Objectives and Key Results 116

Objectives and Key Results Retail Engineering Launch 116

Sales Pop!

NOVEMBER 18, 2022

In an extremely competitive FX market, how can you distinguish yourself and capture the attention of potential clients? A marketing approach for generating hot Forex leads must first consider who your target audience is. Today, 50% of retail traders are millennials, while the remaining 16% are Generation Z.

Referrals 52

Referrals Education Gaming Entertainment 52

Search Engine Land

MAY 30, 2023

How can it help my business? A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. Nothing more, nothing less.

Niche 101

Niche Entertainment Education Promote 101

Hubspot

SEPTEMBER 18, 2019

This content serves as a way to chronicle our daily lives, vacations, and interesting outings. Marketers have also become quite Story-savvy. As brands experiment with linking Stories to online content, they're finding that the strategy can actually generate significant traffic. But, it actually makes a bit of sense.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Retail 127

Retail Appointment Campaign Technology 127

Hubspot

DECEMBER 26, 2023

Like the rest of the world, I’ve been paying close attention to how people are using Twitter since Elon Musk purchased the platform and rebranded it as X. And, as a result, it’s a valuable channel for businesses and entrepreneurs looking to increase sales, if you know how to optimize your profile and posts. compared with 31.9%

X-functional 68

X-functional Referrals Sales Follow-up 68

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ). Podcasts take time.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. For 2019, what I’m keeping my eye on is some of the forgotten channels. "For

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers.

Launch 101

Launch Up-sell Follow-up Retail 101

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers.

Niche 98

Niche Follow-up Contact Intrinsic 98

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. In fact, marketers are hoping for new advertising options. billion monthly searches occur on its search network. Microsoft Advertising.

Promote 96

Promote Networking Launch Lead generation 96

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Technology 92

Technology Technology Campaign Service 92