Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 111

Government Campaign Follow-up Conversion 111

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Strategize 137

Strategize Education Price Service 137

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Campaign 115

Campaign Niche Service Product 115

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company.

Growth 111

Growth B2B Launch Follow-up 111

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Adam, Dean, and the team at Owner are quietly building one of the fastest-growing B2B platforms out there by helping restaurants take back their customer relationships.

Growth 82

Growth B2B Pipeline Strategize 82

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads.

A/B testing 65

A/B testing Campaign Lead generation Technology 65

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 133

Strategize B2B B2C Trust 133

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Webflow’s vision of a WXP is built on a collection of technologies Visual site building tools.

Retail 104

Retail Engineering Conversion Start-ups 104

Sales Hacker

MAY 7, 2024

Noah Marks is a transformative growth leader focused on building GTM engines and scaling organizations for sustainable growth. 17:21 – The concept of a “generalist specialist” and how to empower teams to think that way. 52:13 – One thing that is working for Noah Marks in go-to-market right now.

GTM 89

GTM B2B Growth Strategize 89

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Objectives and Key Results 120

Objectives and Key Results Strategize Technology Technology 120

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.

Legal 121

Legal Teamwork User Experience Represent 121

Martech

JANUARY 29, 2024

Today, digital platforms and data enrichment strategies are the status quo, reshaping how we identify, engage and nurture potential customers we’d like to have. Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.”

B2B 126

B2B Lead generation GTM CRM 126

Martech

AUGUST 31, 2023

Marketing has always been about people. But we seem to have forgotten that there’s another critical group of people — our marketing team. We’ll go to any length to attract, engage and capture customers, but we invest little time and effort into building and improving our teams. And often, growth at all costs.

Growth 130

Growth Start-ups Follow-up Meeting 130

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 133

B2B Manufacturing Technology Technology 133

Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? A: Oh boy, I started out in direct marketing. When I first graduated, I decided I wanted to focus on marketing and got a job in direct marketing. I got pretty quickly into the world of digital marketing.

Healthcare 84

Healthcare Technology Technology Sports 84

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s coming from every direction.

CRM 130

CRM Technology Technology Campaign 130

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. The workshop format for defining entry points Creating your entry point map can be an enjoyable team-building activity that yields impactful results.

Presentation 92

Presentation Represent Prospecting Customers 92

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Remote vs. In-Person: Which is Better?

B2B 78

B2B Angle X-functional Trust 78

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

B2B 119

B2B Customers Teamwork Campaign 119

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Conversion 109

Conversion Objectives and Key Results Drivers/motivators Trust 109

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Why we care.

Transportation 113

Transportation Finance Strategize Promote 113

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. To build and retain your client’s trust, it’s time to take cybersecurity seriously. Call in the experts AI-enabled work environments and remote teams are more susceptible to advanced cyberattacks without an on-site tech team.

Trust 114

Trust Customers Healthcare Government 114

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 111

Product Objectives and Key Results Strategize Technology 111

Sales Hacker

APRIL 30, 2024

9:40 – How Eric chooses the right companies to work for. 22:37 – How Eric coaches reps when pursuing sexy logos the company may not be ready for. 31:55 – Leadership lessons from managing a 400+ person team. 34:33 – Aligning multiple go-to-market motions across market segments.

GTM 92

GTM Customers Contract Go To Market 92

SaaStr

MAY 14, 2024

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. Everyone will have one because it’s so obvious and easy to build.

UX 79

UX Intrinsic Product Conversion 79

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Speaks to your target audiences.

Objectives and Key Results 137

Objectives and Key Results Campaign Launch Follow-up 137

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: What strategies for building high-quality backlinks to improve SEO for www.polestarcf.com would you recommend? I am trained with Search Engine Land content.

Finance 101

Finance Manufacturing Referrals Construction 101

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

B2B 141

B2B Lead generation Education Follow-up 141

Martech

DECEMBER 28, 2023

” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to. A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes.

Government 114

Government Technology Technology Start-ups 114

Salesforce

APRIL 24, 2024

It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. It’s not possible (yet) in the physical world, but with zero copy integration, that’s how you can handle your customer data. Remember the last time you moved? They don’t have to. What is a data warehouse?

Customers 124

Customers Transportation Government UX 124

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1. This overarching theme is critical to remember with each of the remaining tips for how teams can work together.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Education 112

Education Entertainment Networking Legal 112

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Ensure you know the brand and marketing objectives and how the integration will be measured. Don’t wait for the M&A team to think of this.

Objectives and Key Results 103

Objectives and Key Results Cross-sell Campaign Strategize 103

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. And you can have other stages, but that’s how I think about it.” trillion in annual global productivity.

Customers 112

Customers Campaign Repeat business Referrals 112

Martech

FEBRUARY 12, 2024

It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? It was planning time.

Lead generation 111

Lead generation A/B testing Government Customer Relationship Management 111

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 124

Tradeshows B2B Meeting Follow-up 124

Search Engine Land

SEPTEMBER 12, 2023

Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years. The connection between the data/analytics and PPC teams may have been limited in the past. This trend will only continue. There will be plenty to do!

Account management 140

Account management Gaming A/B testing Campaign 140