Search Engine Land

SEPTEMBER 19, 2023

These patterns boost company metrics, but users pay the price through unintended purchases, surrendered personal data, or wasted time navigating misleading interfaces and “screen mazes.” How Google Ads uses deceptive patterns Deceptive patterns refer to an entire class of unethical design techniques.

Campaign 142

Campaign Represent Technique Contact 142

Sales Pop!

SEPTEMBER 30, 2021

But this statistic naturally leads to the following question: Could the low conversion rates observed by high-value and niche service providers be remedied with an improved approach to sales? Perhaps there’s a way to boost SaaS product page performance by applying a few guaranteed-to-work tricks?

Product 97

Product Technique Niche User Experience 97

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Was it the last email, event or offer that contributed to that sale?

A/B testing 115

A/B testing Tradeshows Finance Cross-sell 115

Search Engine Land

FEBRUARY 20, 2023

What does this mean for marketers? In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types. Read: No ads, no sales pitches.) Video content helps your SEO strategy in a few key ways.

Entertainment 93

Entertainment Education Engineering Follow-up 93

Hubspot

JANUARY 4, 2024

Having a bad sales month? Nobody is answering the phone and emails, and it seems like your prospects are falling off the face of the Earth. Two days until the end of the month; your quota is complete by 67%. What makes a bad sales month? Sales experts set off the common seven: 1. We’ve all been there.

Quota 79

Quota Pipeline Sales Prospecting 79

Lead Fuze

JULY 7, 2023

Knowing how to upsell a product effectively is crucial for maximizing profits and customer satisfaction. No matter your profession, this skill can be a game-changer for anyone looking to increase their profits.

Product 52

Product A/B testing Cross-sell Technique 52

The 5% Institute

MAY 9, 2023

Are you struggling to close deals and generate revenue for your B2B company? Are your sales reps unable to meet their quotas and reach their targets? The solution to these problems may lie in providing your sales team with effective B2B sales training topics.

B2B 52

B2B Objection handling Negotiate Technique 52

Sales Hacker

JANUARY 29, 2021

The right words can give you the boost you need to make a winning sales pitch every time. But similarly, some words may break your flow, weaken your pitch, or put your prospects off. But similarly, some words may break your flow, weaken your pitch, or put your prospects off. Words matter.

Pitch 127

Pitch Teamwork Clients Sales 127

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate.

Campaign 52

Campaign Trust Promote Presentation 52

Sales Hacker

MAY 24, 2023

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. In this episode, we dive into this renewed trend with Tito Bohrt, the CEO of AltiSales, the one-stop shop for world-class sales development. AltiSales takes company culture quite seriously.

Cross-sell 86

Cross-sell Referrals Consult Up-sell 86

Hubspot

SEPTEMBER 15, 2020

Nowadays, it's critical you invest in a video marketing strategy to build brand awareness and expand your reach, particularly since so many people prefer watching video over other types of content. But even the most robust video marketing strategy often misses one key element: live streaming. Brand news and messages.

Promote 101

Promote Manufacturing Education Campaign 101

Sales Pop!

APRIL 19, 2022

Did you know that 82% of customers agree for a meeting with sales representatives who actively connect with them? Sales representatives in your organization can significantly raise their conversation rates by becoming more consistent and meticulous in following it up with potential buyers. And here is how you can go about it.

Presentation 52

Presentation Product Cold Call Pitch 52

Lead Fuze

JUNE 30, 2023

Creating a need in sales is an art that requires strategic planning and execution. Grasping the knack of stirring up customer interest is a must for sales professionals, entrepreneurs, and small business proprietors wishing to maximize their revenue. We will also discuss competency assessment and training initiatives for sales teams.

Negotiate 52

Negotiate Referrals Technique Gaming 52

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Hubspot

NOVEMBER 24, 2020

All humans — including your customers — are emotional creatures. That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or colleague. Understand their challenges and needs.

Customers 101

Customers User Experience Trust UX 101

Gong.io

JULY 13, 2022

If your buyers are “frazzled,” you might be a good fit for the SNAP selling methodology — a framework that lays out a strategy for selling to today’s busy and overwhelmed buyers. But what is the SNAP Selling methodology, and how does it work? And more importantly, can it help your team sell more, and how do you adopt it smoothly?

Sell 62

Sell Objectives and Key Results Prospecting Up-sell 62

Gong.io

JANUARY 21, 2022

Most sales methodologies focus on uncovering and satisfying buyers’ needs. As such, a majority of sales leaders train their reps to ‘go along to get along,’ right from the word go. The Challenger Sales model folks say that’s a problem. Your solution (i.e., service or product). Your quota will thank you.

Objectives and Key Results 71

Objectives and Key Results Sales Up-sell Education 71

Lead Fuze

JUNE 26, 2023

Starting a digital marketing agency from scratch can be an exciting yet challenging venture. This journey requires not only a deep understanding of the digital marketing industry but also business acumen to establish and grow your agency successfully.

Niche 52

Niche Legal Clients Price 52

Hubspot

FEBRUARY 17, 2020

Picture this: your company just launched a brand new product that is supposed to be a game-changer for your business. Not only is the product innovative, but it answers a direct need your customers have and your company is planning for it to be a hit with buyers and stakeholders. How to Measure Sales Volume.

Territory 80

Territory Sales Commission Pipeline 80

Lead Fuze

DECEMBER 5, 2023

Have you ever pondered why the most prominent brands always appear to be aware of their target market’s desires? That’s how AI technology feels when it comes to strategizing your content. The secret lies in a powerful tool called AI-driven content gap analysis. we dive deep into the world of customer journey mapping.

Growth 52

Growth Strategic planning Strategize Objectives and Key Results 52

Lead Fuze

JUNE 27, 2023

A music marketing agency is essential in the modern digital age, acting as a catalyst for independent musicians to reach wider audiences through promotion on platforms such as Songkick and Spotify. How to start a music marketing company? So let’s dive deeper! What does a music promotion company do?

Promote 52

Promote Price Pitch Drivers/motivators 52

Lead Fuze

JULY 6, 2023

Understanding how to reach out to brands effectively is an essential skill for anyone looking to establish partnerships, secure sponsorships, or foster collaborative relationships. We’ll also explore the use of business management tools that can streamline your process. How to sell a brand’s products?

Pitch 52

Pitch Follow-up Contact Contract 52

Hubspot

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing?

Product 101

Product Electricity Launch Price 101

Highspot

JANUARY 19, 2022

Clicking mindlessly through an agonizingly slow video presentation or sitting in a hot, stuffy conference room with dozens of other people listening to a presenter drone on about things you already know. Sales training programs are often like that — but they don’t have to be. Why sales training is important.

Technique 92

Technique Negotiate Pitch Inside sales 92

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? Sales Presentation Techniques. You’re not alone. Am I right?

Presentation 100

Presentation Technique Closing Sales 100

Hubspot

JANUARY 6, 2021

You've established the various stages of your sales process. You know how the typical prospect goes from an email address in your CRM to a paying customer. You've trained your salespeople on the key actions required to move prospects from stage to stage. But how do you know if it's actually working?

Process 99

Process Pipeline CRM Contact 99

Lead Fuze

DECEMBER 1, 2021

Navigating the 5 Sales Pipeline Categories Like a Seasoned Sales Pro. Every salesperson has a different approach to the sale. You’ll find that the stages of their sales process are very similar, even though there is diversity in each company. Your pipeline is all the different stages of a sale.

Pipeline 52

Pipeline Negotiate Sales SQL 52

Hubspot

DECEMBER 20, 2017

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. So, how can you address this issue? We all love surprises.

Non-Profits 78

Non-Profits Campaign Promote Price 78

Lead Fuze

JANUARY 1, 2022

Its important to remember the sequence of your ideas when pitching an idea or having a conversation with someone because this will help you get what you want from them more effectively than if they were mixed up. The article states that when drafting a team, it is best to build your roster with the following three rules in mind:1.

Pitch 52

Pitch Government Commission Drivers/motivators 52

Veloxy

NOVEMBER 30, 2023

Despite discussions of outside sales dying, field sales are far from obsolete. Outside sales remain invaluable to companies, even as we move towards hybrid models. A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. In this guide, we’ll explore field sales enablement in-depth.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Gong.io

JUNE 8, 2022

Is an abbreviation enough to save your sales team? Meet the MEDDIC sales process. . If you deal with buyers whose complex, internal politics and buying processes feel like a black box, the MEDDIC sales process gives you a clear path forward. It helps you qualify buyers so the right ones end up in your sales funnel.

Process 62

Process Objectives and Key Results Quota Sales 62

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 81

Trust Objectives and Key Results Engineering Negotiate 81

Sales Hacker

SEPTEMBER 24, 2018

Rev up your sales process with the best sales books. Need a reason to pick up a new sales book? To kickstart your reading habit, set aside 30 minutes in your daily routine to dive into the titles that interest you most. Do you struggle to settle down with a good sales book? That’s not a coincidence.

Pitch 68

Pitch Cold Call Sales Pipeline 68

Hubspot

MARCH 2, 2018

Common Sales Objections. I'm happy with your competitor.". "I'm I'm happy with your competitor.". Competitor X says [false statement about your product].". Economic buyer] isn't convinced.". I've never heard of your company.". I don't see what your product could do for me.". "I

Objection handling 101

Objection handling Contract Up-sell Prospecting 101

ConversionXL

JANUARY 22, 2016

If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. How, then, can we create a web page that inspires trust, not skepticism? Credibility is “a measure of how believable and trustworthy your marketing is perceived to be.”. No, I just want to buy the product.

Real Estate 86

Real Estate Trust Contact CTR 86

Sales Hacker

NOVEMBER 21, 2019

Sales is traditionally a people-to-people business, but technologies like artificial intelligence are making expert sellers rethink the balance between human and machine. In fact, automation is already impacting sales, and its influence will only continue to grow. The need for automation in sales. How you can use AI today.

Technology 85

Technology Technology Sales Clients 85

ConversionXL

NOVEMBER 15, 2016

That said, there are some key differences in how experts approach SaaS conversion optimization. That way, this guide can act as a home base, a baseline knowledge center to learn about optimizing your SaaS company. How is Optimization Different for SaaS? Making sure the leads are appropriate for your offer.

Conversion 113

Conversion UX Cross-sell Profit margin 113