Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

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Niche Negotiate Legal Contract 128

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. Let’s dive in and discover how you can turn your Airbnb into a guest magnet.

Hospitality 52

Hospitality Strategize Price Promote 52

Search Engine Land

JANUARY 29, 2024

This article will explore when an SUA is relevant, outline the analysis process, and demonstrate how to leverage the insights to inform a unified cross-channel search strategy. The user, influenced again by content creators on Instagram, rediscovers the product and is now ready to make a purchase decision.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 107

Retail Campaign Strategize Strategic planning 107

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits.

Retail 122

Retail X-functional Launch Non-Profits 122

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

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B2B Drivers/motivators Campaign B2C 121

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

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Niche Follow-up Intrinsic Cross-sell 152

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. More people than ever are using social sites, which is good news for social media marketers.

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Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

NOVEMBER 17, 2023

The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? It can supercharge our brand activations, enabling us to deliver truly helpful content.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. If somebody searches for your profile or account topics using the platform’s internal search feature, you want to be found. Link to your website.

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Engineering Strategize User Experience Technique 96

Search Engine Land

AUGUST 24, 2023

From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Gaining insights into the influencers your competitors collaborate with and staying informed about rival campaigns can serve as valuable inspiration. How it works.

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Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections.

Objectives and Key Results 114

Objectives and Key Results Cold Call Cross-sell Engineering 114

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. and understanding how these elements form grammatically correct sentences.

Objectives and Key Results 131

Objectives and Key Results Follow-up Start-ups Engineering 131

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. On the other hand, insights draw actionable conclusions from data.

B2B 139

B2B Campaign Technology Technology 139

Martech

FEBRUARY 11, 2022

While Mohan did not go into specific detail, he did provide a useful overview of what to expect from YouTube this year. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. New insights for creators. New insights will be added to YouTube Studio. Image: YouTube.

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Salesforce

NOVEMBER 16, 2023

It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. What is referral marketing and how does it work?

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Referrals E-commerce Promote CRM 124

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Martech

MAY 27, 2022

And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. As marketers, you have to stay on top of your game by keeping up to date with industry trends. Be adaptive.

Campaign 107

Campaign Gaming Follow-up User Experience 107

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? How can AI help you improve your email segmentation efforts? Personalize, personalize, personalize.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Martech

OCTOBER 12, 2023

Those updates cost money and while we don’t know how much any of these companies are making from AI, Patel and Ahmad estimate that for Google each search brings in less than half a cent in revenue. Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform.

User Experience 112

User Experience Launch Networking Campaign 112

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 112

B2B Launch Campaign Entertainment 112

Heinz Marketing

MAY 21, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Zemsky , for describing these two strategies and helping us identify which works best for our organizations. How to Build Workplace Passion.

B2B 98

B2B Trust Negotiate Drivers/motivators 98

ConversionXL

OCTOBER 16, 2022

In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Table of contents What is customer acquisition, and how does it support growth? What makes customer acquisition different from marketing? Borrow trust for fast results with influencer marketing 4. Image source ).

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Customers Retail Cross-sell Follow-up 129

Search Engine Land

MAY 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. Here are six ways how.

Niche 115

Niche Promote Contact Gaming 115

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. You can also get strategic insights and new ideas on the spot.

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Go To Market B2B Networking Strategize 112

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. How are holiday shoppers processing this change in the calendar? Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. A survey of U.S.

Retail 110

Retail Promote Customers Start-ups 110

Search Engine Land

FEBRUARY 15, 2023

This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal, co-founders of Near Media, Joy Hawkins, Founder of Sterling Sky, and Dixon Jones, CEO of inLinks. Get the daily newsletter search marketers rely on.

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Objectives and Key Results Commission Entertainment Engineering 92

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Not all social media market research comes from active participation. Other methods are more useful if you want to: Get in-depth feedback. You can save on research costs.

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Drivers/motivators Represent Campaign Launch 129

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

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Objectives and Key Results Campaign Promote Clients 97

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

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Objectives and Key Results Technique Territory Finance 104

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income. Its popularity has led it to become a source of income for content creators and brands worldwide, many using the app as their sole source of income.

Sports 101

Sports Follow-up Launch Start-ups 101

Hubspot

JANUARY 21, 2020

The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. This approach shows the company's deep understanding of marketing to multiple target audiences. Take this Instagram account geared towards women: Image Source.

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Campaign Follow-up Represent Entertainment 100

Martech

DECEMBER 29, 2023

The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. They should start by answering these questions: How much of the spike in sales represents long-term consumer value for our brand? How much trust do consumers have in us? This year alone, U.S.

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Trust Drivers/motivators Repeat business Campaign 98

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

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A/B testing Engineering Launch Drivers/motivators 121