Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” It might feel new at first – most marketers were never taught this – but it’s a skill that will help you throughout your career. Get the daily newsletter search marketers rely on.

CTR 107

CTR Real Estate Legal Clients 107

Martech

MAY 12, 2022

But for digital marketers, it’s important to see how consumers prefer to shop now and moving forward. Get the daily newsletter digital marketers rely on. To deliver the right experience, marketers have to see it through the shoppers’ eyes. The larger point is well taken – consumers are influenced by peers on social media.

Sales 91

Sales Follow-up Product 91

Hubspot

JUNE 30, 2020

And, I'm not the only consumer (or marketer) who thinks this. An estimated 90% of consumers say user-generated content (UGC) holds more influence over their buying decisions than promotional emails and even search engine results. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. Stackla, 2020 ).

Promote 101

Promote Trust High impact Campaign 101

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. They also prioritize the “work hard, play hard” mantra, which is a mindset shared by many entrepreneurs hustling to bring a new idea to market and scale. billion dollars.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams. But, there's one type of visual marketing content that's sometimes overlooked by marketing teams.

Education 101

Education Service Campaign Presentation 101

Hubspot

FEBRUARY 3, 2020

Headlines like, "Gen Z is Coming, Are You Ready," or "Prepare You Marketing to Survive the Gen Z Invasion" are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group? 52 Gen Z Stats to Know in 2020. General Stats.

Entertainment 101

Entertainment Finance Gaming Consult 101

Xant

JUNE 23, 2021

Revenue operations cover sales and marketing operations for a centralized strategy from the top to the bottom. Here are a few stats to really drive that home: 93% of consumers say that online reviews influence their decision whether or not to buy. Get ahead of industry trends.

Pitch 100

Pitch Growth Networking B2B 100

Hubspot

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. 25 Live Video Stats That Marketers Need to Know.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Considering these factors, let’s go over eight ways that marketers can leverage social media to meet their business objectives.

Meeting 101

Meeting Promote Follow-up Represent 101

ClickFunnels

OCTOBER 6, 2021

In this guide, we’re going to give you 7 practical steps to becoming a better salesperson — not for selling pens to people on the street, but for selling real products or services to a specific target market. The American marketing author, consultant, and professor, Philip Kotler, once said, “There is only one winning strategy.

Sell 215

Sell Up-sell Negotiate Follow-up 215

Sales Hacker

FEBRUARY 14, 2023

In this guide, I’ll take you through the top 5 strategies for leveraging TikTok for B2B sales — backed by research-based stats and live examples. Let’s paint by numbers: Just 15% of B2B sellers currently use TikTok to market their company. but 37% plan to increase their TikTok marketing efforts this year.

B2B 90

B2B B2C Sales Trust 90

Hubspot

OCTOBER 16, 2020

No matter what country you're marketing in, Instagram's platform is primed for brand awareness. You might think with growth stats like this, Australian brands are rushing to Instagram.But that's not the case -- many Australian businesses are actually missing out on the opportunities Instagram offers. Australian Instagram Users.

Territory 100

Territory Entertainment Growth Education 100

Lead Fuze

FEBRUARY 2, 2024

In this piece, we’ll dissect pivotal elements like monetary policy and its power to steer markets. The Influence of Monetary Policy on Business Cycle Dynamics Imagine the economy as a car, and central banks like the Federal Reserve are in the driver’s seat with their hands on the monetary policy levers.

Government 52

Government Electricity Growth Territory 52

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it. 26 TikTok Stats to Know in 2019. Userbase, Downloads, and Growth.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. It's also a valuable method if you have a large audience, since segmentation divides them into smaller groups so you can figure out how to reach a market you're unsure about. Are you a B2B marketer? Number of employees. Buyer behavior.

Customers 98

Customers Strategic planning Price B2B 98

Lead Fuze

JULY 6, 2023

How can influencers approach brands? These resources spill the beans on a company’s culture, target market, product offerings, and overall reputation in the industry. And if you’re a micro influencer, let them know how your small business status allows for more personal connections with your followers.

Pitch 52

Pitch Follow-up Contact Contract 52

Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Launch 100

Launch Niche Engineering Networking 100

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. By demonstrating proven marketing expertise, we can provide a consistent, valuable experience for our audience.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Closing Bigger

JANUARY 26, 2021

I also discuss key stats from organizations like Gartner and dig into market shifts we need to be aware of. I also discuss key stats from organizations like Gartner and dig into market shifts we need to be aware of. Where do you go from here? We are now in a digital-first virtual selling environment.

Sales 52

Sales B2B Sell 52

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing . See if you agree with the pundits in Chatter below. Yes, we are.”

Gaming 120

Gaming E-commerce Electricity Pipeline 120

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019.

B2C 101

B2C B2B Campaign Clients 101

Heinz Marketing

FEBRUARY 18, 2020

By Michelle Voznyuk , Marketing Consultant at Heinz Marketing. This can result in high unsubscribe numbers that could leave marketers wondering if email is really a wise place to be spending time and resources ($$$). However, based on current trends, email marketing is far from dead. We all get it. We all hate it.

B2B 97

B2B Consult Promote Contact 97

Salesforce

APRIL 7, 2023

It promises to help companies quickly and easily generate AI-created content across sales, service, marketing, commerce, and IT interactions. If you’re a marketer , generative CRM can help you more quickly generate product descriptions that are accurate, compelling, and optimized for search engines.

CRM 98

CRM E-commerce Pitch Customer Relationship Management 98

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Social selling app Depop does this by combining user-generated content with influencer Q&As.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

APRIL 25, 2019

Social media is an instrumental component of any business's marketing strategy. Because of Pinterest's power to influence purchases, it makes sense to develop and maintain a strong Pinterest presence. Understand the Pinner's journey and how it's influencing future purchases -- and not necessarily today's.". All-time stats.

Campaign 100

Campaign Launch Networking Promote 100

Gong.io

APRIL 22, 2022

Continues with more content about the buyer (ripped straight from his LinkedIn bio), followed by how Gong can help solve the problem … void of marketing/corp jargon and product features/pitches. See more cold email stats here. Brushed up on stats. Wrapping with a non-threatening (warm) call to action — the Interest CTA!

Prospecting 125

Prospecting Follow-up Inside sales Clients 125

Xant

JUNE 23, 2021

Revenue operations cover sales and marketing operations for a centralized strategy from the top to the bottom. Here are a few stats to really drive that home: 93% of consumers say that online reviews influence their decision whether or not to buy. Get ahead of industry trends.

Pitch 52

Pitch Growth Networking B2B 52

Hubspot

NOVEMBER 22, 2023

Where did we get this stat? In that survey, most sales professionals rated CRMs as effective tools, while 78% also noted that they enhance sales and marketing alignment. As a company that offers its own CRM, we're obviously happy to share that sales reps think it's an important type of tool.

Closing 70

Closing CRM Customer Relationship Management Pipeline 70

Lead Fuze

MARCH 1, 2024

This isn’t just feel-good fluff—it’s backed by stats showing leaders who really get themselves are often the ones steering their teams to success. Stats confirm self-knowledge drives success; caring retains talent. But influence isn’t all talk; it’s also about action. A leader’s true strength?

Teamwork 52

Teamwork Negotiate Trust Strategize 52

Hubspot

JANUARY 13, 2020

Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

Gaming 89

Gaming Follow-up Campaign Promote 89

SalesLoft

DECEMBER 1, 2021

Listen to Andy Whyte reveal the tell-tale signs of a true influencer. . One of the biggest challenges for B2B sellers is competing in oversaturated markets. STATS THAT ILLUMINATE THE PROSPECT’S PAIN POINTS. STATS THAT ILLUMINATE THE PROSPECT’S PAIN POINTS. Every contact within an account is not a champion.

Product 52

Product Drivers/motivators B2B Strategize 52

Highspot

AUGUST 19, 2022

” Marketers are no stranger to this phrase – and know better than most that it’s far easier than said with done. . What Are the Top Marketing Challenges Right Now? First, take a moment to understand the current marketing landscape. 17% of marketers struggle to differentiate themselves from the competition.

Quota 52

Quota Growth Represent Pipeline 52

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. The powerhouse engagement stats for video content keep growing. Influencer Marketing.

Education 78

Education E-commerce Prospecting Gaming 78

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Our Facebook stats are organized into five categories: 1. Our Facebook stats are organized into five categories: 1. Facebook marketing statistics. Source: Marketing Land , 2019). of marketers use Facebook video ads. More than 2.7

Promote 78

Promote Campaign Lead generation Represent 78

Sales Pop!

DECEMBER 15, 2021

Regardless of whether you’re aiming to be an influencer for a big luxury brand or marketeer for a small field service business, social media is one of your key channels to success. In this article, we’ll look at the seven most basic KPIs, where most other social performance stats are derived from. Follower count. References. “19

Campaign 52

Campaign Repeat business Growth Promote 52

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

CTR 88

CTR Engineering Sports Launch 88

Hubspot

JULY 22, 2020

Did you know that over 75% of agency marketers believe that they directly influence revenue? From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. They can work towards increasing your market share and drive revenue.

Referrals 101

Referrals Cross-sell Price Clients 101