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Artificial intelligence + human intelligence = success

Martech

We need not look further than the last wave of intelligent technology — the “Internet of Things” (IoT) to see the impact. What past waves of intelligent technology tell us The term “Internet of Things” was coined in 1999 by computer scientist Kevin Ashton. The same thing is repeating itself in marketing today.

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The Evolution of CRM in the Era of Big Data

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. This holistic perspective enables businesses to tailor personalized marketing campaigns and predict customer behavior with greater accuracy.

CRM 100
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6 Predictions for the Convergence of IoT and Digital Marketing

Hubspot

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. but what's the Internet of Things ? That sounds amazing.

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What Is the Fourth Industrial Revolution?

Salesforce

It’s a fusion of advances in artificial intelligence (AI), robotics, the Internet of Things (IoT), Web3, blockchain, 3D printing, genetic engineering, quantum computing, and other technologies. What exactly is the Fourth Industrial Revolution — and why should you care?

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. Fintech is not just one thing. Fintech is not just one thing. Within this category, you’ll find things like neobrokers and robo-advisors. What is fintech marketing? Digital investment.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

Gartner segments key trends and disruptions into seven major categories, so you can begin to build strategic assumptions most relevant for your strategic plans. A recent Gartner survey found that only 38% of organizations have a formal process for this type of trendspotting. Most use an ad hoc approach,” says Marty Resnick , VP Analyst, Gartner.

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What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

The internet of things is one such topic. If I'm being completely honest, the only reason why I give so much thought to the internet of things is that I write about tech. Now, as a marketer -- I care. And what, once and for all, is the internet of things? What Is the Internet of Things?