Remove marketing letter-of-interest
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What I Learned Selling My Company for $130M with Harry Glaser of Periscope Data and ModelBit

SaaStr

They grew like crazy when they found product-market-fit and raised a big Series A and B. Here’s the timeline from initial interest to closing for Harry: about six months for the entire process. The Letter of Intent was in late March or early April, toward the end of the process. He always said no. Who does the acquiring?

Sell 69
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Prospecting via Email? You Need to Nail These 3 Things

Cerebral Selling

when the message actually lands in the recipient’s inbox) is on the decline, even for top-rated CRMs and marketing platforms. Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. It’s also one of the most overused and abused. Data tells us that email deliverability (i.e. Subject Lines.

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Twitter is now brand X

Search Engine Land

The iconic blue bird icon has been removed from the desktop version of Twitter – replaced by a stark, monochromatic letter X. For marketers and advertisers, the change will underline questions already raised about brand safety. Musk has a long history with the letter X. This should be interesting. Twitter is the past.

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These 6 Cold Email Examples Are So Good You’ll Want To Steal Them

Gong.io

However, given your passion for helping clients solve problems vs. push products or your own agenda/interests, I can imagine you’re coaching your reps to do the same, and my intuition tells me there’d be valuable insights in learning where you can help improve how your reps interact with clients and bring in revenue. Feature dump.

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How to find your next, best customers with ABM

Martech

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Customers 101
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7 Steps To Create a Successful Ecommerce Sales Funnel

ClickFunnels

Many people confuse sales funnels with marketing funnels — which is the higher-level process of awareness/interest/desire/action that all companies must analyze and document…. what eCommerce marketer or entrepreneur wouldn’t want to learn how to build that ? We’ll talk more about this funnel later. That adds up to… 95%!

Launch 278
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The Basics of Lead Scoring and Grading in Pardot

Heinz Marketing

Cameron Katoozi , Marketing Consultant at Heinz Marketing. Yet, one of the most interesting features that I have been playing around with is lead scoring and grading. With a strategic lead scoring system in place, you can help sales and marketing teams focus on the follow-up process with leads, instead of qualifying them.

B2B 105