Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Segmentation: Using social media platforms to save time AI can segment audiences more accurately based on demographics, interests, behaviors, and other psychographic factors. Get the daily newsletter search marketers rely on.

Campaign 119

Campaign A/B testing Objectives and Key Results Appointment 119

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. On the ad side, however, marketing budgets for gaming are growing. Updated creative guidelines were also provided to help marketers learn, and help promote, the rules of the gamers’ road. Image: IAB. Image: IAB.

Gaming 105

Gaming Entertainment Consult Promote 105

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Everything else has changed dramatically (the not-so-good news). Target users.

Strategize 130

Strategize Education Price Service 130

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Look into creating new threads and start participating in existing discussions around your brand and contextually related topics. Get the daily newsletter search marketers rely on. The search landscape is changing heavily. See terms.

Engineering 104

Engineering Networking Clients Construction 104

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 107

Promote Campaign B2C Retail 107

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

Strategize 107

Strategize Trust Legal Retail 107

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Even higher growth came from retail media networks (RMNs), which saw a 16.3% Other non-retail consumer brands are creating similar ad media platforms. Social rebound. Social media ad revenue rose 8.7%

Retail 102

Retail Commission Networking Growth 102

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

B2B 80

B2B Strategize Networking Promote 80

Search Engine Land

JANUARY 31, 2024

Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. female) was included as part of a larger Semrush report called Think Big with AI: Transforming Small Business Content Marketing” (PDF download required). Why we care. Generative AI 6, humans 0. Methodology.

Product 144

Product Customers 144

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Territory 89

Territory Government Launch Networking 89

Martech

MAY 9, 2024

A closer look at the 3,000-ish new tools underlines that point. It uses in-house AI image clustering technology and the latest AI models to enable users to professionally display media online by inputting only a few words. SAAS Local ’s new website video engagement tool uses an AI chatbot to enhance visitor engagement.

Campaign 89

Campaign Conversion Presentation Technology 89

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities.

B2B 113

B2B Customers Teamwork Campaign 113

Martech

MARCH 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week.

Retail 58

Retail Follow-up Campaign Conversion 58

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Dig deeper: How to optimize your social media pages for search

Engineering 123

Engineering Campaign Education Service 123

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 126

Conversion Gaming Objectives and Key Results Referrals 126

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. Retail and social: Why should you care? ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 105

Retail E-commerce Strategic partnership Click Through Rate 105

G2

MARCH 25, 2024

Even with the rise of new social media platforms, Instagram remains one of the most popular networks in the world. With an estimated 2 billion users every month, building a loyal following for business is something every marketer should work on.

Networking 98

Networking 98

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them. This remains relevant today.

Manufacturing 112

Manufacturing Real Estate Strategize Territory 112

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.

Represent 104

Represent Contact Gaming Campaign 104

Search Engine Land

SEPTEMBER 7, 2023

That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. This is an increase of 15% compared to Her Campus Media’s 2022 version of this survey. The online survey, promoted through Her Campus Media newsletters and social accounts, was conducted in August.

Engineering 145

Engineering Trust Promote Product 145

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. Combined with the power of social media, fast internet and engaging full-screen ads, this innovation made a big impact.

Launch 104

Launch Presentation Growth Campaign 104

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with. 55% would be more likely to try new brands if they were recommended them by a retailer they regularly shop with.

Retail 99

Retail Networking Campaign Consult 99

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. What does an SEO need to know in this new era of consumer exploration and discoverability?

UX 116

UX User Experience Engineering CTR 116

Search Engine Land

NOVEMBER 22, 2023

Opening a new business location can be an exciting yet chaotic time. As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

Niche 123

Niche Promote Campaign Launch 123

Hubspot

JULY 10, 2011

The social media world is all abuzz with recent developments from both Google and Facebook. This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social media tools. Marketing Takeaway.

Launch 57

Launch Follow-up Start-ups Conversion 57

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Retail 107

Retail Campaign Strategize Strategic planning 107

Lead Fuze

MAY 26, 2023

Staying abreast of the changing digital landscape is a must for those in sales, recruitment, startups, marketing and small business ownership who want to stay competitive. Comprehending the intricacies of managing a prosperous social media marketing agency is essential in this constantly-changing environment of platforms and user behavior.

Niche 98

Niche Finance Negotiate Technique 98

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October.

Retail 110

Retail Promote Customers Start-ups 110

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Get MarTech! In your inbox.

Campaign 106

Campaign Conversion Customers Process 106

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. LinkedIn: Tim Crawford (5.9K

Pharmaceutical 117

Pharmaceutical Healthcare B2C Strategize 117

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The influencer marketing industry is currently estimated at $21.1 The post Sprout Social acquires Tagger Media appeared first on MarTech.

Campaign 97

Campaign Meeting Process Customers 97

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 93

Strategize Campaign User Experience Start-ups 93

Search Engine Land

NOVEMBER 14, 2023

SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). New persona-driven AI chatbots. Create images using generative AI. Get prompt suggestions and tips.

Tradeshows 110

Tradeshows Engineering Drivers/motivators Gaming 110

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 121

B2B Drivers/motivators Campaign B2C 121

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.

Gambling 105

Gambling Launch Entertainment Sports 105