Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. Up to 95% of decision-makers anticipate ongoing legislation and signal loss in 2024 and beyond.

Strategize 111

Strategize Trust Legal Retail 111

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 113

Government Campaign Follow-up Conversion 113

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. ” Get the daily newsletter search marketers rely on. .”

A/B testing 122

A/B testing Finance Campaign CRM 122

Search Engine Land

MAY 31, 2024

The strategies that drive success in ecommerce often differ from those required for effective lead generation. Dig deeper: Paid search for lead gen: Tips for new accounts with limited budgets Get the daily newsletter search marketers rely on. In ecommerce, capturing an email can lead to purchases through follow-up marketing.

Objectives and Key Results 97

Objectives and Key Results Lead generation Campaign Relationship building 97

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. Measurement. TikTok states that by utilizing its data connections to measure and learn from consumer actions on your website, you can maximize the chances of conversions. Campaign setup. Data connections.

Campaign 119

Campaign Start-ups Growth Conversion 119

Veloxy

AUGUST 16, 2023

In this blog post, we’ll dive into the importance of Salesforce ROI, the key factors affecting it, and the essential metrics to consider when measuring your CRM investment. Essential metrics for measuring ROI include sales, marketing and customer service performance indicators.

Objectives and Key Results 130

Objectives and Key Results CRM Profit margin Consult 130

Search Engine Land

SEPTEMBER 22, 2023

Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Get the daily newsletter search marketers rely on. Claude 2, a next-generation AI assistant based on Anthropic’s research.

Objectives and Key Results 115

Objectives and Key Results Campaign Referrals Gaming 115

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Share area recommendations and events We see success with “best of” and “top” content lists for neighborhoods and communities, area guides that review restaurants or family-friendly activities and timely information like festivals and holiday events. Evaluate success, make changes, track and measure.

Real Estate 114

Real Estate Trust Healthcare Click Through Rate 114

Martech

FEBRUARY 2, 2023

. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

Sports 108

Sports Technology Technology Consult 108

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

E-commerce 132

E-commerce Cross-sell Drivers/motivators Prospecting 132

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 132

Strategize Education Price Service 132

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 68

Government Campaign Customers Follow-up 68

Search Engine Land

MAY 20, 2024

The long and short is that Google is still the biggest driver of website traffic and by a good measure. The framework is designed to help businesses create successful products and services by focusing on the customer’s needs. As with much marketing, the magic is in the process. Business email address Subscribe Processing.

Non-Profits 115

Non-Profits Drivers/motivators Finance Service 115

Martech

MAY 10, 2024

Podcasts are bouncing back from last year’s slowdown with digital audio publishers, tech partners and brands innovating to build deep relationships with listeners. At the IAB Podcast Upfront in New York this week, hit shows and successful brand placements were lauded. Image: Chris Wood. million podcasts (at the time) with over 1.7

Sports 88

Sports Strategic partnership Networking Entertainment 88

Search Engine Land

DECEMBER 7, 2023

I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces. This insight is crucial as Google weighs your publishing velocity when assessing your topical authority. Here’s how.

Niche 117

Niche Technique Presentation Gaming 117

Search Engine Land

OCTOBER 9, 2023

The official complaints against Google’s anticompetitive conduct include: Acquiring competitors: Engaging in a pattern of acquisitions to obtain control over key digital advertising tools used by website publishers to sell advertising space. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Legal 124

Legal Engineering Price Launch 124

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone.

Retail 103

Retail Technology Technology B2B 103

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B testing 112

A/B testing Campaign Clients Referrals 112

Salesforce

JANUARY 2, 2024

While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.” From that outcome, we calculate a roadmap using the best route to get to a successful AI implementation.

Government 115

Government Trust Technology Technology 115

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 124

B2B Drivers/motivators Campaign B2C 124

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

E-commerce 100

E-commerce Commission Campaign Niche 100

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. The late Daniel Kahneman, a Nobel Prize winner, published this classic book over a decade ago, yet it still applies today. It’s also valuable to look outside of the industry. See terms.

Drivers/motivators 123

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 123

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. Get the daily newsletter search marketers rely on. Ensure you have clear success measures that match what the user is trying to achieve.

UX 97

UX Objectives and Key Results User Experience Legal 97

Search Engine Land

MARCH 1, 2023

As the industry continues to grow, so does the competition among game developers and publishers to attract more players. However, measuring the success of video game ads can be a challenge. Here, we’ll discuss how to measure success with video game ads. CTR is an important metric for all types of video game ads.

Gaming 91

Gaming CTR Click Through Rate Non-Profits 91

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. You must align your objectives with helping users while connecting them to your business and marketing mission. Get the daily newsletter search marketers rely on. Tweak and publish. To do this, you can employ “reframing.”

Process 121

Process Objectives and Key Results Angle Follow-up 121

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

A/B testing 116

A/B testing Tradeshows Finance Cross-sell 116

Martech

OCTOBER 13, 2023

This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and data from those campaigns. The $13 billion global market represents 37% of all out-of-home. Better data allows for a holistic view that enables better measurement of the ads’ effectiveness. Programmatic DOOH.

Campaign 122

Campaign Retail Gaming Networking 122

Search Engine Land

MARCH 29, 2023

Understanding brand safety Brand safety refers to the measures taken to protect a brand’s reputation by preventing its ads from appearing in contexts that could harm its image. This article explores brand safety in video game ads: The importance of context. The role of ad verification. Fraud detection. Brand safety protection.

Gaming 83

Gaming Campaign Education Consult 83

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t let you pinpoint what makes an ad and a campaign successful. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Five keys to programmatic advertising success. Where it ran?

Retail 112

Retail CTR Networking Campaign 112

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

Search Engine Land

APRIL 6, 2023

Lost in the non-story about Bing adding ads to Chat ( ads were already there ) was a blog post by Microsoft attempting to assure content creators that the goal of new Bing is to “drive more traffic and revenue to publishers.” “The For publishers, Mehdi said Microsoft’s goals are to: Drive more traffic to publishers.

Engineering 97

Engineering Launch Trust Meeting 97

Salesforce

DECEMBER 20, 2023

If you measured it today, how would your business score on AI transparency? Then, measure, measure, measure. For example, clearly explain what patient data will and won’t be used for, such as providing care and developing drugs vs. marketing.) Looking for more AI success tips?

Pharmaceutical 111

Pharmaceutical Technique Healthcare Trust 111

Martech

DECEMBER 6, 2023

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. Additionally, many brands use CTV to drive specific outcomes: over half of respondents said they use the channel specifically to generate measurable web visits, conversions and revenue.

User Experience 99

User Experience Manufacturing Sports Engineering 99

Search Engine Land

SEPTEMBER 6, 2023

Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. Content marketing. Email marketing. For example, write blogs on: “Social media marketing strategies.” ” “Best email marketing practices.”

CTR 140

CTR User Experience Engineering Strategize 140

ConversionXL

MARCH 31, 2021

Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost in the noise and miss what matters. But given marketers are often limited on time and resources, which should you prioritize if you have to choose? Image source ).

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Search Engine Land

OCTOBER 24, 2023

They want long-term success. Here’s why obsessing over lagging indicators like “traffic” or “trials” is a mistake and how you can better predict future SEO success by focusing on inputs and leading indicators instead. Does it mean that the first year of SEO was a failure, but the second year was a success? SUBSCRIBE See terms.

CTR 111

CTR Drivers/motivators Start-ups Referrals 111

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149