Search Engine Land

SEPTEMBER 26, 2023

Once search engines like Google started to become the primary method through which people accessed information online, it became crucial for businesses to have a digital presence and be listed on search engine results pages (SERPs). Mark Williams-Cook , co-owner of search agency Candour, has some pretty vivid memories about this time.

E-commerce 125

E-commerce Engineering Gaming Gambling 125

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. We knew that reports were a content type that worked well for us in the past. Our second criterion was seniority.

Campaign 98

Campaign Promote Strategic planning Follow-up 98

Hubspot

MARCH 24, 2021

Although none of us really like to admit it, let's be honest: first impressions matter. So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. 1) Etica Wines.

Real Estate 83

Real Estate Promote Campaign Gaming 83

Search Engine Land

JANUARY 8, 2024

For example, “The” might be token 1, “most” token 2098, “important” token 4322, “SEO” token 4, “factor” token 697, and “is” token 6. For example, if “content” has the highest probability, it might be chosen as the continuation of the sentence.

Engineering 113

Engineering Legal Objectives and Key Results Technique 113

Search Engine Land

MARCH 24, 2023

I also like what former Googler and now popular SEO expert Pedro Dias said in response to Mueller’s remarks, which reflects the reality of the web: “Unfortunately it’s not easy to change the architecture on complex and large websites. Get the daily newsletter search marketers rely on. Use an HTML sitemap!

UX 97

UX Engineering User Experience Start-ups 97

Sales Pop!

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. That’s why it’d be much better to view these pages as more than just a means to an end.

Niche 52

Niche Trust Represent Retail 52

Search Engine Land

JANUARY 17, 2023

Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. So let’s separate these confirmed facts from fiction and all the other stuff you simply should be doing as a good marketer on a daily basis. Page speed.

CTR 105

CTR User Experience Click Through Rate Closing 105

Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust 77

Trust Objectives and Key Results Engineering Negotiate 77

SaaStr

MARCH 31, 2024

They talk about the culture code that was created in HubSpot’s early days and how they have continued to have strong retention rates and overall happiness in their employees. Two years ago, if you were here, Dharmesh was one of the most popular speakers, and shared a lot about their journey. Dharmesh Shah : Wow. Hello everyone.

Teamwork 103

Teamwork Start-ups Engineering Up-sell 103

Search Engine Land

MAY 4, 2023

I want to share a little bit more about the new Bing and how it came to be. This matters to us because there won’t be a web ecosystem if we don’t send traffic to the people creating the content. Users could easily switch back and forth by clicking on UX elements on the page or simply scrolling or swiping up and down.

UX 96

UX User Experience Engineering Technique 96

Hubspot

JULY 24, 2015

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. Why, with your 'About Us' page, of course!

Trust 78

Trust Start-ups Campaign User Experience 78

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. How can content marketers use AI? ,

Technology 52

Technology Technology Strategize Campaign 52

Hubspot

JUNE 20, 2018

I have some bad news: Your email marketing database degrades by about 22.5% Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites. Using Email. Create remarkable email content.

A/B testing 78

A/B testing Contact Promote Campaign 78

Hubspot

FEBRUARY 9, 2017

As marketers, we love good stories. And that's where experiential marketing comes in. It's not that experiential marketing is anything new. There are entire summits and programs dedicated to it, and the majority of marketers that use it say it yields significant results. What Is Experiential Marketing?

B2C 78

B2C Service B2B Retail 78

Lead Fuze

NOVEMBER 17, 2023

Ever felt like you’re playing a high-stakes game of chess with your marketing strategy, but without all the right pieces? Many marketers grapple with crafting strategies that hit the mark every time. This is no fantasy tale; it’s real, it’s here, and it can revolutionize how we approach marketing.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

Hubspot

JUNE 16, 2017

They tweeted delighted responses about the campaign. The response to the cupcake campaign was completely out of proportion to the $50 cost to us. So we decided to make cupcakes a bigger part of some other marketing initiatives. Prior to this first cupcake encounter, we would use iPads as an incentive to promote our webinars.

Growth 78

Growth Campaign Launch Drivers/motivators 78

Hubspot

MAY 16, 2013

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business. Why, with your ''About Us'' page, of course!

Trust 78

Trust Service Product Presentation 78

Lead Fuze

SEPTEMBER 30, 2023

Have you ever wondered how artificial intelligence could be your secret weapon in the competitive world of affiliate marketing? With countless pieces to manage, from creating engaging content to understanding complex data analytics, it’s easy for marketers to get overwhelmed. Can I use AI for affiliate marketing?

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Hubspot

DECEMBER 31, 2015

One week later my business partners and I stood freezing in London's Brick Lane Market with 22 pairs of female leggings "branded" with our male leggings brand. I'll walk you through some tips and examples below to help you learn how to get started and earn some recognition for your product or service. 1) Be remarkable.

Pitch 52

Pitch Launch Drivers/motivators Angle 52

Heinz Marketing

JULY 9, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I asked Kevin, how this topic come about and how to manage remotely and do it well. Matt: Thanks everyone for joining us on Sales Pipeline Radio.

Pipeline 41

Pipeline Sales B2B Start-ups 41

Hubspot

FEBRUARY 17, 2017

Simply put, marketers comprise an impressively busy population. Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year. Even better, there's a veritable plethora of books available on marketing, specifically, and some of them can be quite influential.

UX 78

UX Sports Trust User Experience 78

Hubspot

OCTOBER 18, 2013

In many ways, the world of PR has become a lot like the world of marketing automation: regardless of your question, one tactic is always the answer. Duh -- press release, everyone is going to want to hear about that. Alright, here''s how to change how you think about PR, your company, and how the two relate. Be remarkable.

Launch 76

Launch Angle Pitch Start-ups 76

Hubspot

JUNE 11, 2018

These days, memes are spreading like wildfire all over the internet, and clever marketers are jumping on the opportunity to use these viral pieces of content to their advantage. In fact, the image we used above is a memejacking just for marketers. Why Memejacking Is Awesome for Marketing. What Is a Meme?

Entertainment 76

Entertainment Networking Territory Niche 76

Hubspot

JANUARY 24, 2017

Growth Hacking is a popular marketing buzzword, but does anyone really know what it means? Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses “ analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. ”

Growth 78

Growth A/B testing Real Estate Education 78

Sales Nexus

NOVEMBER 10, 2021

Craig Klein, CEO of SalesNexus discussed Text Message Marketing for Beginners. Text Message Marketing: What is it for? In this Text Message Marketing webinar for beginners, SalesNexus CEO Craig Klein discusses some of the basics when it comes to sending out text messages to your customers. We’ve been using it ourselves.

Legal 142

Legal Campaign Start-ups B2B 142

Hubspot

OCTOBER 31, 2017

To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. As you may have gathered from my bio, there are few things in life that bring me as much joy as a remarkable meal. 1) OpenTable. 2) JetBlue. Oh, JetBlue. 3) Spotify.

Presentation 101

Presentation Networking Contact Follow-up 101

Hubspot

NOVEMBER 22, 2016

Maybe you do, if you’re a marketing nerd like I am.) But think about this: Google has really been around for over two decades. I mean, they get us our search results, after all.But how does Google's algorithm work? They cut through its estimated “trillions” of web pages in existence to find the information you’re looking for.

Engineering 78

Engineering Technology Technology Finance 78

Lead Fuze

JULY 24, 2023

Whether you’re a sales manager, marketing executive, or business owner, understanding how to build a lead scoring model is critical for your success. Conclusion Unveiling the Concept of Lead Scoring In this age of digital marketing dominance, what can be done to improve lead generation? How do you create a lead scoring model?

Lead generation 52

Lead generation Contact Prospecting Follow-up 52

Cience

NOVEMBER 22, 2019

First off, shout out to everyone continuing the “Best & Worst of Cold Emails” series with us! Honestly, many of them have been underwhelming, but this coordinated offline and email campaign made us all talk about the great prospect experience that Outbound Marketing can provide potential clients. Talk about annoying!

A/B testing 52

A/B testing Prospecting Clients Follow-up 52

Hubspot

JANUARY 16, 2020

When you land your first full-time remote job , you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren't close to its headquarters. If you're worried about your visibility, you're not alone.

Meeting 101

Meeting Start-ups Conversion Relationship building 101

Hubspot

APRIL 17, 2018

The "web logs," in this case, are the logs of browsing activity that Representative McNerney previously asked about. During Wednesday's hearing, Alex Kantrowitz of Buzzfeed went into detail about it. Okay, I'll answer some of the questions, using Facebook's website! Those topics appear in the data download. April 11, 2018.

Represent 78

Represent Networking Product Start-ups 78

Hubspot

JULY 10, 2017

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Here I had a collection of what I thought were great examples of visual content, and yet, no one was watching them. 3) You're using the wrong channel.

Entertainment 78

Entertainment Promote Closing Product 78

Hubspot

FEBRUARY 23, 2018

Consider tapping your marketing department to fill those knowledge gaps. You may have heard the term "smarketing," which describes the ideal alignment of Marketing and Sales through shared goals and direct communication. What if I told you the same alignment could benefit Marketing and Customer Success, too?

Service 77

Service Customers Clients Education 77

Lead Fuze

NOVEMBER 10, 2023

Imagine a digital marketer working tirelessly 24/7, sifting through mountains of data and making sense of it all. These are just a couple of examples among the numerous success stories we have to share. Important Lesson: With proven success stories like Jenny Bird Jewelry, Facebook’s use of AI is revolutionizing advertising.

Objectives and Key Results 52

Objectives and Key Results Campaign Growth Engineering 52

Xant

MAY 20, 2021

The way we use data, though, is reshaping our experiences in a big way. Brands consumed huge amounts of data to understand us and to give us relevant suggestions. They deliberately craft experiences for us that are buyer-centric (us-centric). Marketing creates duplicates inside of Salesforce.

Sell 77

Sell Objectives and Key Results CRM Territory 77

Hubspot

FEBRUARY 1, 2017

When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. Writing about your previous projects requires more than picking a client and telling a story. Remarkable Results. A note about compensation. 1) Find the Right Case Study Candidate.

Service 101

Service Clients Follow-up Networking 101

Hubspot

APRIL 11, 2018

Check out this video digest -- or read on to learn about some key takeaways. Representative Gus Bilirakis shared one example of his constituents taking this action around some content, noting that it wasn't until his office intervened that it was ultimately removed. Nothing is unsafe about that,” Zuckerberg answered.

Represent 73

Represent Follow-up Government Niche 73