Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. LinkedIn’s business data is much richer.

B2B 122

B2B Gaming Clients CRM 122

Search Engine Land

NOVEMBER 13, 2023

Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments. You can use this understanding to explore keywords more deeply and create strategies that align with these broader marketing terms.

Represent 120

Represent Strategize Construction Education 120

Heinz Marketing

JUNE 20, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing Let’s call it how we see it and acknowledge that it’s been an interesting year. Targeted Customer Segmentation Effective customer segmentation allows you to tailor your marketing efforts to specific customer groups.

Growth 109

Growth Customers Referrals Lead generation 109

Veloxy

AUGUST 10, 2021

AI and machine learning have given wings to digital sales and marketing techniques. Courtesy of AI’s ability to identify trends by synthesizing large volumes of data, the tech is naturally positioned to support all sales and marketing needs of both small and larger businesses. How to Improve Marketing Processes with AI.

Process 328

Process Sales Technique CRM 328

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. With better segmentation comes fewer wasted impressions and ad dollars.

E-commerce 117

E-commerce Sports Campaign Launch 117

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 115

Objectives and Key Results Campaign Finance Real Estate 115

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Put our checklist to the test and monitor positive KPI performance.”

Click Through Rate 130

Click Through Rate Construction Campaign Consult 130

Veloxy

JUNE 15, 2023

As more businesses recognize the value of face-to-face interactions in building deeper customer relationships, outside sales reps must adapt their strategies to remain competitive in the market. Building trust with clients can lead to increased customer loyalty, recurring business, and positive word-of-mouth referrals.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. Marketing emails and subscribed messages need to offer one-click unsubscribe requests.

Prospecting 90

Prospecting Contact CRM Campaign 90

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Segmentation and Personalization Messages designed for everyone speak to no one.

B2B 59

B2B Customers Education Entertainment 59

Veloxy

DECEMBER 28, 2023

Johnson & Johnson and Cisco Systems are examples of companies that offer competitive outside sales positions, where outside sales salary varies depending on factors such as experience, industry, and commission structure. Another effective prospecting strategy is cold calling, which, when done correctly, can yield excellent results.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. This holistic perspective enables businesses to tailor personalized marketing campaigns and predict customer behavior with greater accuracy.

CRM 97

CRM Customer Relationship Management Technique Technology 97

Veloxy

JULY 19, 2023

Short Summary Maximize sales success by creating an effective Sales Territory Management Plan with key elements such as market segmentation, customer profiling and sales rep skill assessment. Get ready to unlock your sales potential and achieve maximum results!

Territory 130

Territory Objectives and Key Results CRM Outside Sales 130

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. Modern SEO is packaging a brand’s marketing efforts and online presence to align with Google’s framework. Positions itself in the market.

Entertainment 125

Entertainment Engineering Presentation Education 125

Search Engine Land

SEPTEMBER 22, 2023

Have an audience strategy for your business and goals Segmentation of at least new and returning customers – as long as there is sufficient volume – helps increase overall performance in my experience. Get the daily newsletter search marketers rely on. “> “> “> “> “> “> Processing…Please wait.

Profit margin 114

Profit margin Non-Profits Campaign Clients 114

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Put our checklist to the test and monitor positive KPI performance.”

Click Through Rate 101

Click Through Rate Construction Campaign Consult 101

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Use this data to understand consumer behavior and to develop targeted messaging strategies.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. AI or else. Image: SOCi Inc.

Trust 112

Trust Technology Technology Meeting 112

Salesforce

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Most marketers use email lists, so you need to have a good one to compete. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special.

CTR 124

CTR CRM Promote Campaign 124

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Relationship building 107

Relationship building Repeat business Campaign Strategize 107

ConversionXL

MARCH 17, 2021

I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. In this article, I’ll share what I’ve learned and detail the exact steps you should take to put yourself in a position to succeed. Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. First-party data is the cornerstone of B2B marketing. All this enables us to: Personalize content for real audience segments.

B2B 134

B2B Customers B2C Cold Call 134

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Strategize 94

Strategize Campaign User Experience Start-ups 94

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 122

Objectives and Key Results Campaign Government Launch 122

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.

Process 68

Process Objectives and Key Results Growth Product 68

Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. The quality of impressions is declining as the quantity increases Early on, advertisers had far more control over who saw – and didn’t see – their ad, meaning they could target ads to their ideal market while keeping everyone else from viewing an ad impression.

CTR 112

CTR Real Estate Click Through Rate Launch 112

Search Engine Land

JANUARY 17, 2024

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns. At least, that was the case until recently, when three key trends started reshaping YouTube marketing.

Objectives and Key Results 111

Objectives and Key Results Territory Campaign Retail 111

Search Engine Land

OCTOBER 12, 2023

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Niching down refers to the strategic process of focusing on a narrower or more specific market or industry segment. Get the daily newsletter search marketers rely on. Precision in targeting is paramount.

Niche 118

Niche Strategize Clients Service 118

Martech

MARCH 28, 2024

74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 38% use AI-powered chatbots or virtual assistants to provide instant customer support.

GTM 58

GTM Cross-sell Price Contact 58

Search Engine Land

DECEMBER 8, 2023

Bidding on brand terms in paid search advertising has both benefits and drawbacks: Benefits Protect your brand position and take that Position 1 search result. More control over how the brand ad is positioned. Get the daily newsletter search marketers rely on. Avoid loss of branded traffic to competitors.

Objectives and Key Results 115

Objectives and Key Results Click Through Rate Launch Conversion 115

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Establishes a unique value proposition that resonates with target customers.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Establishes a unique value proposition that resonates with target customers.

Go To Market 52

Go To Market GTM Promote Technique 52

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Sales Hacker

JANUARY 27, 2024

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. That’s the power of positioning and messaging. It’s fundamentally about clearly articulating your unique value and standing out in the crowded market.

GTM 88

GTM Niche CRM Account management 88