Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

B2B 83

B2B Strategize Networking Promote 83

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 116

Sports Education Service Technology 116

Veloxy

JANUARY 30, 2024

After all, when you create an account online, whether for social media, online shopping, or a new email, you typically provide your phone number and email address. Social Media Accounts Social media accounts are a great place to start if you want to find someone’s email address or phone number.

Legal 130

Legal Contact Technique Prospecting 130

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 109

Sports Education Service Technology 109

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. Facebook, WhatsApp and Instagram are still winning the social media race in terms of overall user numbers (YouTube too, if you count that as social). to help brands build influencer relationships. Why we care. How has it been for you?

Campaign 97

Campaign Closing Process 97

Salesforce

MAY 23, 2024

Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe. This tradeoff – data for personalization – means that marketers have a significant opportunity if they uphold their end of the bargain.

Click Through Rate 111

Click Through Rate Customers Hospitality Promote 111

Sales Gravy

MARCH 7, 2023

On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. Jeb and Alexander discuss that when the going gets tough in the real estate market, the toughest real estate agents get fanatical about prospecting.

Real Estate 96

Real Estate Pipeline Prospecting Clients 96

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Gambling 108

Gambling B2B Launch Drivers/motivators 108

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. Media consumption. Among Black Americans 65 and older, TV accounts for almost 69% of all media use. Why we care.

Represent 109

Represent Follow-up Campaign Presentation 109

Martech

APRIL 17, 2024

Understandably, marketers who cut their teeth on UA were unhappy with learning new ways to do new things. We talked to Sharon Mostyn, CEO of Mostyn Marketing Group, to find out the current state of all things GA4-related. It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA).

Healthcare 112

Healthcare GTM Clients Price 112

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Click here to download!

Technology 110

Technology Technology Networking Process 110

Martech

SEPTEMBER 21, 2023

Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park. State Farm Park. “A State Farm is the media company’s naming rights partner.

Gaming 104

Gaming Entertainment Launch Networking 104

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 124

Campaign Consult Prospecting Technology 124

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. The consumerization of B2B marketing will continue. Marketing attribution will be more severely challenged. That was around mid-March 2020.

B2B 112

B2B Advertising/ Marketing Negotiate Management Consulting 112

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. We’d like to know how it’s been for you.

Objectives and Key Results 97

Objectives and Key Results Lead generation Growth Campaign 97

Partners in Excellence

MAY 15, 2024

Despite all the investments made in tools, technology, training; despite our leveraging all the fashions and miracle cures we see in social media; despite the relentless focus on activities, volume, and velocity; despite the attitude, until recently, “grow regardless of cost,” the majority of organizations are failing at this.

GTM 130

GTM Quota Technology Technology 130

Martech

JANUARY 5, 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. The struggle is keeping pace with the constant changes of the social landscape and its relation to your brand’s health.

Presentation 112

Presentation 112

Martech

MAY 21, 2024

While well-executed creative briefs still serve as a solid foundational tool for today’s marketers, they unfortunately require one thing in short supply with marketers: time. However, some content and creative marketers have taken the concept of a creative brief to the extreme. Hardly “brief” at that point!

Conversion 84

Conversion A/B testing Campaign Promote 84

Martech

AUGUST 4, 2022

Despite all the economic turmoil, 74% of B2B marketers expect their budgets to increase in the coming fiscal year, up from 68% last year, according to a new report. However, only 12% expect a large increase compared to 26% last year, according to digital marketing agency Wpromote’s State of B2B Digital Marketing report.

B2B 118

B2B Drivers/motivators B2C Closing 118

Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Since we just started a new year, is it time for some goodbyes? 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers. LinkedIn had this title last year.

Cold Call 67

Cold Call Pitch Sales Consult 67

Search Engine Land

MAY 16, 2024

The URL you add to your GBP profile forwards/redirects to another website or links to a social media page. Google Business Profile: The new suspension appeal process Get the daily newsletter search marketers rely on. Your phone may stop ringing. Customers may stop coming to your location. The loss of revenue is real.

Electricity 108

Electricity Service Start-ups Follow-up 108

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. Please take this short survey so we can have your input on the state of martech salaries and careers. Dig deeper: 15 cutting-edge tools every B2B marketer should know What’s next?

Launch 108

Launch Campaign Technology Technology 108

Search Engine Land

JANUARY 29, 2024

” These two sentences led to a fairly elaborate interpretation shared by Ross Hudgens, CEO of Siege Media, (in the same post, he even states he is possibly reading too far into it). .” ” However, the idea that SGE won’t be released partially or fully – soon or maybe ever – took hold on social media.

Launch 120

Launch User Experience Product Engineering 120

Martech

DECEMBER 20, 2023

Influencer marketing is booming across social channels, with the value of the industry expected to surpass $20 billion in 2023 and over 80% of marketers attesting to its effectiveness. Those statistics come from an Influencer Marketing Hub report. By the numbers. By the numbers. Age matters. It’s actually unclear.

Represent 100

Represent Presentation Gaming Customers 100

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

JANUARY 23, 2024

Dig deeper: 5 Black Friday trends marketers can act on Value for ecommerce customers As a successful ecommerce brand, ThriftBooks sells new and used books on Amazon, eBay and other book sites. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks. Do I need to wait?’”

Technology 104

Technology Technology Price Referrals 104

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

B2B 130

B2B Construction Strategize Growth 130

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Uploading photo. SUBSCRIBE See terms.

Niche 119

Niche Promote Campaign Launch 119

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 125

Technology Technology Government Legal 125

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Brands will use their big media ad spends as the basis for campaigns in the months ahead. It’s the latest edition of a tried-and-true American holiday — Super Bowl LVIII.

Gaming 113

Gaming Sports Follow-up Campaign 113

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Networking 107

Networking Retail Education Consult 107

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 89

CTR Electricity Real Estate X-functional 89

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Gaming 109

Gaming Conversion Objectives and Key Results Referrals 109

Search Engine Land

AUGUST 18, 2023

In addition, as they search for information across multiple platforms, such as social and video platforms, we are seeing an increase in preference for not just text but a variety of visual content. Leading social media platforms like TikTok, Instagram Reels, and YouTube Shorts are now favorites among brands. SUBSCRIBE See terms.

Technology 94

Technology Technology Process Objectives and Key Results 94

Search Engine Land

JANUARY 5, 2024

If TikTok is planning a major expansion, marketers will benefit from being able to showcase their products to a larger engaged audience in the States, maximizing ROI. However, if everything goes as planned, TikTok will pose a challenge not only to Amazon but also to online retail media brands like Temu and Shein. Why we care.

Territory 75

Territory Retail Launch Up-sell 75

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 115

B2B Launch Campaign Entertainment 115

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. ” So, don’t act like it.

Government 99

Government Technology Technology UX 99