Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

Click Through Rate 124

Click Through Rate Promote Drivers/motivators Strategize 124

Veloxy

AUGUST 31, 2023

Send a quote ASAP Did you know that customers feel more urgency to make a decision when they have a sales quote in hand? But more often than not, customers won’t come asking for a quote. Whether it’s through a call or email, make sure the lead gets their sales quote. We even had an Apple Watch app for a while!

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. Yes, we are.” Why we care.

Gaming 119

Gaming E-commerce Electricity Pipeline 119

SalesLoft

MARCH 31, 2022

We have invested in storytelling workshops for our team in hopes they can share stories the champion will remember when presenting. It was encouraging to hear a renewed interest in alignment between sales and marketing. QUOTE PULL OUT: “It’s not enough to just arm your reps with video conferencing software and a screen.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Gong.io

OCTOBER 18, 2021

That famous quote is ( maybe incorrectly? Sales pitch example: Drift — a conversational sales and marketing platform — nails “The Problem” in a series of 3 direct, to-the-point slides: . Salespeople are generally good storytellers. One more story — from one of the best storytellers, Mr. Don Draper. Real (Gong) customers.

Pitch 71

Pitch Objectives and Key Results Sales Presentation 71

PandaDoc

APRIL 5, 2023

See also: 9 reasons to include elements of storytelling in your sales strategy Lead identification and qualification Only some leads you attract result in sales opportunities; lead scoring helps you identify those prospects that deserve the majority of your attention. Looking for a quote management software?

Process 52

Process Legal Represent Sales 52

Eliminate Your Competition

JUNE 29, 2021

For decades, marketers have known that the best way to keep someone’s attention is by piquing their curiosity. It seems like such a simple idea, but it’s one of the most powerful tools in marketing today. You accomplish this through storytelling, humor, and empathy. .” – Dale Carnegie.

Quota 78

Quota Prospecting Pitch Technique 78

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. Gather market research and better understand customer expectations. That’s not a shock.

B2B 113

B2B Education Promote Referrals 113

Hubspot

JUNE 29, 2023

Master storytelling. Storytelling is a powerful tool for delivering any message. Sites like Eventbrite and Patch.com help you find local insurance events to socialize with other agents, share your marketing strategy, and refer business to each other.

Commission 68

Commission Cold Call Clients Sales 68

Hubspot

AUGUST 17, 2020

According to Influencer Marketing Hub , "An influencer is someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.". In this post, let's review the top influencer marketing myths that have been debunked. However, that isn't correct.

Niche 101

Niche X-functional Referrals Gaming 101

Hubspot

OCTOBER 8, 2013

And, if you want to go the extra mile, try excerpting some content from the SlideShare below it -- something like quotes or stats. We often will do this on the blog: Let the SlideShare bear the burden of storytelling while the intro and conclusion are there primarily to help bring in more readers.

Promote 69

Promote Strategize Presentation Lead generation 69

Heinz Marketing

APRIL 11, 2019

By Matt Heinz, President of Heinz Marketing. Every Thursday we feature a B2B sales, marketing or business leader here answering what have become OUR standard “ How I Work ” questions. The post “How I Work”: Jen Zug, Writer @jenzug #HowIWork appeared first on Heinz Marketing. Location: Seattle, WA.

Follow-up 93

Follow-up Gaming Promote Meeting 93

Highspot

JANUARY 19, 2022

The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. B2C or business-to-consumer sales : Built for B2C-style businesses that market their products directly to consumers. The courses cover topics ranging from sales to marketing, customer service, and coaching.

Technique 92

Technique Negotiate Pitch Inside sales 92

Hubspot

MAY 5, 2014

20 MORE of the Best SlideShares for Marketers. 1) 40 Tools in 20 Minutes: Hacking Your Marketing Career, Eric Leist. Marketers are constantly trying to multi-task while also trying to figure out ways to streamline some of their day-to-day responsibilities. 40 Tools in 20 Minutes: Hacking your Marketing Career From Eric Leist.

Entertainment 73

Entertainment Presentation B2B Networking 73

Heinz Marketing

FEBRUARY 24, 2020

By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 66

Pipeline Sales Cross-sell Up-sell 66

Hubspot

NOVEMBER 8, 2018

Googling “marketing tips” is like looking up a #MondayMotivation quote to post on Instagram … there are so many, and they all think they’re the very best. If you think about it, though, finding the “best” marketing tip is relative — to your audience, resources, and marketing goals. And that’s a good thing.

Launch 78

Launch Trust Technology Technology 78

Hubspot

NOVEMBER 26, 2014

As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? Set up a section of your website devoted to student stories, quotes, and photos. Stop writing like a marketer and start writing like an educator!

Education 74

Education UX Pitch Promote 74

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Intrinsic 70

Intrinsic Angle Pitch Follow-up 70

Hubspot

MARCH 25, 2015

In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). Those people are missing out. 1) StoryNeedle. 3) Jim Gray.

B2B 78

B2B Follow-up Lead generation Education 78

Hubspot

MAY 29, 2012

This is advice you'll often hear from experts about producing online video for marketing. Some of the online marketing videos we've started seeing today are more like short movies than interruptive ads, and that's a fundamental shift from traditional advertising. Make it short. But, wait -- what if this short attention span is a myth?

Entertainment 75

Entertainment Pitch Launch Gaming 75

Hubspot

OCTOBER 29, 2018

When Karla Cook, the current Editor of HubSpot’s Marketing Blog, first joined the team as a staff writer in July 2016, she realized she had more in common with most of her new teammates than she originally thought. Most of the bloggers didn’t begin their careers in marketing either. HubSpot’s blog was ranked number one.

Finance 69

Finance Education Government Engineering 69

Hubspot

FEBRUARY 14, 2012

Today, the TED nonprofit, which began in 1984 as an annual conference that brought together people from the technology, entertainment, and design industries, has launched TED Quotes , a web page on the TED.com website dedicated to featuring some of the best quotes from its TEDTalks. TED Technology Quotes. TED Internet Quotes.

Entertainment 74

Entertainment Government Networking Technology 74

Hubspot

DECEMBER 18, 2015

In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. There is a wealth of business and marketing books out there for new or even seasoned marketers to indulge in, but with so many options, it can be difficult to know which ones deserve the time of day.

Up-sell 53

Up-sell Growth Start-ups Strategize 53

Hubspot

AUGUST 22, 2013

INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. So charity: water has disrupted the nonprofit model by allowing donors to truly connect with the beneficiaries of their generosity, leveraging storytelling to put a face and name to their efforts globally. Exceptional Marketing Requires Remarkable Risks.

Entertainment 66

Entertainment Campaign Education Launch 66

Hubspot

JUNE 24, 2011

Content is the linchpin of inbound marketing. It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. As a marketer, it is easy to get caught up in flashy design or the mechanics of a new social media application and ultimately lose sight of content's value.

Tradeshows 62

Tradeshows B2B Engineering Product 62

Hubspot

AUGUST 21, 2023

Marketing Project Proposal Image Source Marketing is a fast-paced industry, and many marketers don’t want to waste time rifling through multiple pages of proposals. This one-page marketing proposal will help get your ideas across quickly and efficiently. Image Source 7. Start with an outline. Prospects are skeptical.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Pointclear

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? Provoke an Action.

Niche 75

Niche B2B Education Prospecting 75

ConversionXL

APRIL 17, 2019

In a groundbreaking report in Marketing Science, Abbie Griffin and John Hauser institutionalized the Voice of Customer methodology and gave it four aspects: Customers’ wants and needs—expressed in their own words; Organized by hierarchy; Organized by priority; Organized by customer segment. Curiosity encourages authenticity and storytelling.

Customers 120

Customers Drivers/motivators Objectives and Key Results Prospecting 120

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 1) Ann Handley. Follow @marketingprofs.

B2C 77

B2C Follow-up CRM Gaming 77

Hubspot

JULY 1, 2012

Just because you're on summer vacation (or dreaming about it) doesn't mean the internet marketing world is slowing down any. Well, good thing you're here -- this post will point you towards those stories and more, all from the internet marketing world this past week. SEO, Digital Marketing and the World of Indie Films.

Technique 68

Technique Launch Networking Engineering 68

Hubspot

SEPTEMBER 19, 2016

And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below. This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. What Is Social Proof? 2) Celebrity Social Proof.

Trust 78

Trust Promote Referrals Pitch 78

Hubspot

FEBRUARY 17, 2017

Hashtags have the power to fuel marketing campaigns , address healthcare issues, and report breaking news. Creating and promoting a company's brand hashtag can help you achieve many marketing goals. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society.

Teamwork 75

Teamwork Launch Healthcare Promote 75

Salesmate

JULY 16, 2021

From Moosend , Chief Marketing Officer. From Diggity Marketing , Marketing director. I would like to finish with a quote from one of the greatest salespeople ever, Michael Scott, “Make friends first, make sales second, make love third. From Webris , Marketing Entrepreneur. Eleni Kostopoulou. Nathan Hughes.

Cold Call 98

Cold Call Sales Drivers/motivators Up-sell 98

Heinz Marketing

JUNE 1, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 71

Pipeline Sales Up-sell Cross-sell 71

Hubspot

DECEMBER 17, 2014

This has, in turn, forced businesses to reevaluate their approach to marketing. Because, let’s face it: it doesn’t matter how many marketing dollars you spend, if your brand isn’t resonating with your audience, it’s money wasted. That is the exact feeling that human-to-human marketing aims to eliminate. They’re personal.

Campaign 78

Campaign Trust Sports Technology 78

Hubspot

APRIL 7, 2011

Seth is a marketing mastermind, author of 13 books great books (including Purple Cow , Tribes , All Marketers are Liars, & Poke the Box ), and an inspiring speaker. How companies can stand out and transcend traditional marketing tactics. Advice for Marketers. They make amazing products for a select market.

Price 66

Price Product Start-ups Process 66

Hubspot

MAY 30, 2012

Geez -- isn't there any fun in email marketing anymore? Well, some email marketing geeks do think all of that's kind of fun ;-) But these less glamorous aspects of email marketing -- though critical to making your campaigns successful -- don't paint the entire picture of what amazing email marketing really is.

Promote 78

Promote Entertainment Retail Follow-up 78