Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 128

Conversion Gaming Objectives and Key Results Referrals 128

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Email marketing can be incredibly powerful when done right. In fact, when Litmus surveyed marketing professionals, 94% of them named email as one of their three most effective marketing channels. How can you tell?”

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Veloxy

APRIL 25, 2022

While inside sales and marketing have managed cold email efforts in the past, outside sales have contributed greatly to this form of outreach since the beginning of the Covid pandemic. While relying on inbound marketing is a great way to improve response rates during your first round of emails, nothing beats the ROI of cold email outreach.

A/B testing 214

A/B testing Inside sales Contact Consult 214

Veloxy

AUGUST 31, 2023

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. Maybe you’re selling the right products to the wrong audience in the wrong market.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Words matter.

Gaming 114

Gaming Conversion Objectives and Key Results Referrals 114

ClickFunnels

OCTOBER 6, 2021

Jordan Belfort and his blockbuster movie, The Wolf of Wallstreet, popularized the idea of being able to sell anything to anyone, a la “sell me this pen.”. The American marketing author, consultant, and professor, Philip Kotler, once said, “There is only one winning strategy. Who is the target market that you’re selling to?

Sell 215

Sell Up-sell Negotiate Follow-up 215

Search Engine Land

APRIL 8, 2024

Is it solely about achieving results? The SEO service quality checklist Score yourself on a scale of 1-10 on each of the following items and see how your total measures up out of 50. Assurance Assurance is about how knowledgeable your team is and if they can communicate that to the clients. And how can you improve that?

Service 104

Service Trust Clients Price 104

Martech

DECEMBER 19, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. There’s a lesson on market disruption too.

Hospitality 126

Hospitality B2C B2B Construction 126

Search Engine Land

JANUARY 22, 2024

You’ve probably heard all about it already. He told everyone about it. The one about right and wrong. The one about marketing effectiveness. The one about freedom of information. ‘It’s This is where we can now tell the untold story of the Great SEO heist. Because that changes everything.

Engineering 125

Engineering Legal Education Trust 125

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Technology 109

Technology Technology Launch Represent 109

Martech

MARCH 25, 2024

No, I’m stuck in 2013 because many of the small, mid-market and enterprise marketers I’ve been speaking with over the past month are fretting over Gmail’s Primary tab, which was the big burning issue that year. “Don’t put me in the Promotions tab! Tabs were a radical concept. But what did I hear?

Promote 83

Promote Campaign Retail Conversion 83

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

Retail 111

Retail B2B Quota Represent 111

Hubspot

JANUARY 7, 2024

You can’t get upset or annoyed at yourself if you want to stay productive, and you certainly can’t become frustrated with your prospects. Phrase your qualification questions like so to establish yourself as a credible authority. Tell me about your business pain.” What do you know about [name of solution]?”

Sales 85

Sales Education Inside sales Prospecting 85

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Technology 130

Technology Technology Niche Campaign 130

Search Engine Land

AUGUST 2, 2023

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. A lot of that, to me, is about showcasing your thinking.

Engineering 96

Engineering Follow-up Campaign Clients 96

Search Engine Land

DECEMBER 21, 2023

Make a fire in the fireplace, pour yourself a drink and open a good book. We live in a time when we’re surrounded by marketing. If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yeah, that was fun.

Hospitality 113

Hospitality B2C B2B Presentation 113

Salesforce

JANUARY 24, 2023

Writing it down pushed me to actually get it done. Now that I’m a few years into my marketing career, I want to flip this exercise. I asked a few friends from the Marketing Trailblazer community to also write letters to their younger selves. But here’s the thing: It’s not just about using your voice, but how you do it.

Follow-up 98

Follow-up Up-sell Start-ups Product 98

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 136

Campaign Drivers/motivators Clients Technology 136

Hubspot

MARCH 4, 2024

Nothing frustrated me more than when it was obvious that I was in a sales process that wasn’t best for me, but best for the vendor. “As Effective leadership starts with caring about (and showing you care about) your people. The answer — people will follow those who give a damn about them. It's core to who we are.

Construction 78

Construction Sales B2C B2B 78

Heinz Marketing

AUGUST 6, 2020

By Winfield Salyards , Marketing Coordinator at Heinz Marketing. As of this past week I have officially been at Heinz Marketing for 1 year, and what a weird year it has been. One of the things I have enjoyed most about working here at Heinz Marketing is how curious and creative all my colleagues are.

Clients 131

Clients Consult Sales Product 131

SaaStr

MARCH 27, 2022

And even harder to think about Going Long. Instead, it sort of makes you think about taking the First Good Offer for your startup. Double Down on Yourself. I’ll never make more money in the stock market, or investing in startups, or anything else … than I’ve made betting on myself. redefined markets.

Trust 144

Trust Start-ups Growth Pitch 144

Search Engine Land

NOVEMBER 3, 2023

If you are anything like me, once you start diving into a project, it can be difficult to stop. When I tell people what I do, they often envisage me tapping away at the keyboard into the early morning hours, pizza boxes and half-drunk mugs of coffee littered around me. Show me an SEO, and I’ll show you a side hustle!)

Clients 100

Clients Consult Start-ups Education 100

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Government 98

Government Campaign Conversion Technique 98

Search Engine Land

OCTOBER 27, 2023

A shame since search term reports helped better inform holistic marketing decisions. Get the daily newsletter search marketers rely on. Perhaps most importantly, DDA shows marketers that cross-channel journeys actually happen. Don’t get me wrong, I love processing and automating stuff whenever possible.

Non-Profits 125

Non-Profits A/B testing Campaign Networking 125

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them.

Niche 140

Niche Intrinsic Campaign B2B 140

Heinz Marketing

FEBRUARY 14, 2023

By Tom Swanson , Engagement Manager at Heinz Marketing Going on SaaS websites lately, it feels like marketers actively get in the way of figuring things out. As a quick aside, this is applicable into customer marketing as well, but the flavor changes. People who raise their hands are telling you they are ready to talk.

Customers 95

Customers Non-Profits Prospecting Education 95

Heinz Marketing

JANUARY 9, 2024

By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. For marketing orchestration, it is best to be proactively improving your process as you scale. Here is a blog post on what marketing orchestration is in the first place. Why are things taking so long?

X-functional 94

X-functional Government Strategize Start-ups 94

Hubspot

NOVEMBER 28, 2023

If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. Chad Burmeister , founder and CEO of BDR.ai , supports Wittman’s comment about value-based selling. This leads to the next point about managing misconceptions.

Real Estate 73

Real Estate Negotiate Price Territory 73

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? It has been a crazy year for me — and, I suspect, for many of you, too, because brands have rediscovered all the great things email can do. I have also planned for the work waiting for me on my return.

Retail 110

Retail Campaign Clients Start-ups 110

Search Engine Land

SEPTEMBER 14, 2023

This explosion of generative AI is only fueling the fire of the misguided notion that “more is more” in marketing. There have also been an equal number of rebuttals from experts ready to tell you how to scale your SEO content strategy with AI, but responsibly and the right way. You can ask ChatGPT just about anything.

User Experience 138

User Experience Legal Engineering Pitch 138

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). If they all do just about the same, there may be a valid reason. Seriously, try tossing coins and see for yourself.

A/B testing 111

A/B testing CTR Conversion Campaign 111

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. A novice can churn out a comprehensive list of best practices that tells you exactly what you should do—without helping you do it. They don’t need you to define a strategy or tactic, or to tell them why it matters. Never knew.

Niche 161

Niche B2C Networking Contact 161

Search Engine Land

APRIL 19, 2024

.” Even when there is less than a day before the end of the countdown, Google tells you to the second how long you have left. Get the daily newsletter search marketers rely on. This allows you to tell Google what title and description you want to remain constant in your ad and in which position. What about AI content?

CTR 111

CTR A/B testing Objectives and Key Results Campaign 111

Search Engine Land

APRIL 4, 2024

After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Google Search Console can tell you fairly quickly. Do we care about this traffic? What does the trend line tell us? Where do you even start?

Referrals 126

Referrals CTR Territory Sports 126

Search Engine Land

AUGUST 31, 2023

I can trust what he tells me about SEO, he has deep experience in this area.” “If he says I’ll have this report by Friday, I can trust that he will have it to me that day.” For example, if you have a lot of knowledge about a subject but never deliver projects on time, your clients (and colleagues!)

Trust 134

Trust Clients Referrals Contract 134

Hubspot

MAY 7, 2024

Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. I tell you this from experience. As a marketing business owner whose revenue primarily comes from my writing services, late 2022 to mid-2023 was… unnerving, to say the least. Sometimes, life just happens.

Start-ups 63

Start-ups Teamwork Follow-up Service 63

SaaStr

AUGUST 7, 2021

I take it as a given you know your existing customers — even if it’s just 2 or 3 of them (ideally 10 for me). And your existing market. But if you can’t tell me the future (in your market) at least 3 years out … then it’s hard for me to believe in SaaS you’ll ever build a unicorn.

Up-sell 135

Up-sell Pitch Represent Price 135