Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality. Here’s everything you need to know… What is Threads?

Launch 98

Launch Follow-up Retail Networking 98

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. Digital marketers can expect more developments from Facebook: “This is just the beginning. Get the daily newsletter search marketers rely on. 7% come from Marketing.

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks.

Niche 111

Niche Clients Engineering Quota 111

Martech

OCTOBER 11, 2023

Posts focused on topics close to their hearts, such as Earth Day, Bring Your Child to Work Day, MLK Day, volunteer work, etc. Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn.

B2B 129

B2B X-functional Pharmaceutical B2C 129

Martech

JANUARY 16, 2024

The impact of this is unlikely to be limited to political marketing. The spread of political misinformation will erode trust on other topics as well. Consumers — especially younger ones — are increasingly distrustful of advertising. A recent U.K. study found only 13% of the population trusted ad executives.

Government 97

Government Campaign Trust Education 97

Search Engine Land

FEBRUARY 17, 2023

Right now, we see Bing’s interface consume and output amazing and timely answers in its chat interface based on not just what publishers are posting on their own sites but also referencing posts on Twitter from experts in the field. So what if AI can collect expert opinions on a breaking topic from social media? Why we care.

Entertainment 89

Entertainment Engineering Follow-up Technology 89

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 124

A/B testing Engineering Launch Drivers/motivators 124

ConversionXL

OCTOBER 14, 2020

We identified top marketers based on some good-but-imperfect criteria (e.g., mentions on marketing sites, social media presence, recent presentations, etc.). Then, we used that expert seed list to gather opinions on which people, sites, and books all marketers should listen to, read, or watch. There are a lot of fish in the sea.

Follow-up 121

Follow-up Engineering Niche Growth 121

Heinz Marketing

MAY 15, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. The app allows you to explore different topics and clubs and drop into whichever audio chat sounds appealing. The topics are endless; everything from life & wellness to tech & finance. Clubs and Topics. That’s where Clubhouse comes into play.

Entertainment 94

Entertainment Niche Finance Networking 94

Search Engine Land

JANUARY 27, 2023

More than social networking, these websites and apps are where many of today’s web users knowingly – or unknowingly – search via hashtags, trending topics and the like. Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success.

Engineering 127

Engineering Networking Entertainment Follow-up 127

ConversionXL

JANUARY 14, 2020

In mid-2019, they launched a new feature called “spaces,” which allows users to create content around topics instead of questions. Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. Twitter recently introduced topics , too.). Twitter moments.

Minimum Viable Product 159

Minimum Viable Product Objectives and Key Results Launch Engineering 159

Search Engine Land

AUGUST 29, 2023

If somebody searches for your profile or account topics using the platform’s internal search feature, you want to be found. Get the daily newsletter search marketers rely on. Monitor the popular search terms related to your brand, industry, or topic, and use them strategically within your posts. SUBSCRIBE See terms.

Engineering 97

Engineering Strategize User Experience Technique 97

Heinz Marketing

APRIL 19, 2022

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. One of the most common challenges sales and marketing teams face is generating new leads. They match with your ICP and target market but have not yet been qualified by sales or marketing. Expand Into Video Marketing.

Lead generation 94

Lead generation Real Estate B2B Manufacturing 94

Martech

MARCH 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic. What it does.

Engineering 88

Engineering Product Clients Conversion 88

Search Engine Land

JUNE 20, 2023

If you can produce content good enough to contribute to the topic’s discourse, it will attract links, and Google will come to recognize its relevance. Get the daily newsletter search marketers rely on. Think of it as an organic version of affiliate marketing , which is a huge channel (and gathering steam ). SUBSCRIBE See terms.

Strategize 96

Strategize Referrals User Experience Niche 96

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. While the topic is still discussed, its popularity has waned, as seen below.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Salesforce

OCTOBER 6, 2021

It’s no secret that marketers love to connect with each other to learn, trade stories, or simply make new friends. That’s why I’m passionate about building Slack communities for marketers. I’ve been using Slack within the digital marketing community long before I started working at Salesforce. Go to Trailhead.

Strategize 98

Strategize Relationship building Campaign Conversion 98

Search Engine Land

NOVEMBER 14, 2022

With the recent developments on Twitter, you may have heard about Mastodon in the news. Although you can use Mastodon as an alternative to Twitter, there is no such requirement. This article will discuss how digital marketers can join Mastodon, what to expect, and how to use it. For comparison: My Twitter handle is @filiwiese.

Follow-up 96

Follow-up Networking Promote Start-ups 96

Search Engine Land

JULY 14, 2023

The Kalicube Twitter boxes show that we have a strong and effective Twitter strategy, and our Facebook ranking (with reviews) indicates we are doing well on Facebook. Platforms such as Trustpilot dominate, but these big players are not necessarily the most effective for any specific market. It ranks at position four.

Niche 96

Niche Clients Entertainment Engineering 96

Martech

NOVEMBER 21, 2023

Dig deeper: AI in marketing: How to balance automation and the human touch What’s happening at OpenAI. On Monday, Sutskever had a change of heart, saying on X/Twitter that he regretted taking part in the ouster. Listen closely and you can hear 1,000 podcasts on the topic waiting to be born. Got all that? Real concerns.

Non-Profits 110

Non-Profits CRM Launch Follow-up 110

Search Engine Land

JUNE 2, 2023

you may have had a large guide to restaurant marketing that ranked for the query, but now many of the results are “restaurant marketing ideas” list-style responses), and your page is no longer a good match for that intent. Get the daily newsletter search marketers rely on. a what is X page displaces a state of X report page).

B2B 98

B2B Click Through Rate X-functional Real Estate 98

Hubspot

MARCH 1, 2021

We all know our website is a key part of our marketing and lead generation strategy. Whatever marketing you are doing, the first stop for most buyers is a visit to your website. During the registration process, you can ask them to sign up for your newsletter, allowing you to add them to ongoing marketing communications.

Lead generation 101

Lead generation Presentation Gaming Service 101

Lead Fuze

AUGUST 12, 2021

Internet marketers, inbound fanatics, individual sales reps, team leads, founders and just about anyone else who is “sales facing” will enjoy so many of the episodes. In his own words, he’s also a “Ruthlessly Pragmatic sales trainer, marketing consultant, keynote speaker, copy writer, InfusionSoft expert, Doer.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy?

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

Search Engine Land

DECEMBER 11, 2023

This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Dig deeper: 4 B2B paid media strategies to stay ahead of the curve Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

B2B 120

B2B Gaming Clients CRM 120

Salesmate

JANUARY 28, 2020

He is among angel investors for brands like Facebook, Twitter, Tumblr, Venmo, and Uber. Gary covers a variety of topics like entrepreneurship, sales, marketing, motivation and many more. He is one of the best influencers to follow on Twitter at this moment. I mean, the portfolio is strong enough to follow him!

Technique 143

Technique B2B Sales Cold Call 143

Search Engine Land

NOVEMBER 23, 2022

While Mueller is usually neutral in his tone this time he came close to a rant on Twitter: . Here’s a similar quote from his Twitter account back in 2020: “I’d forget everything you read about ‘link juice.’ Get the daily newsletter search marketers rely on. ” This is nothing new. Hidden text.

Gaming 107

Gaming Engineering Start-ups Technique 107

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. Source: Twitter.

Click Through Rate 101

Click Through Rate Territory Networking Engineering 101

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Twitter planned to test a self-serve ad product later that year.

Objectives and Key Results 87

Objectives and Key Results Retail Real Estate Engineering 87

Martech

MARCH 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, we hope you are doing well. Marketing and the war in Ukraine are not things that should go together and, to everyone’s credit, so far they haven’t. Processing.Please wait.

Non-Profits 91

Non-Profits Campaign Start-ups 91

ConversionXL

JUNE 16, 2020

Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Leave algorithm update analysis to Twitter “celebrities” and focus instead on out executing.

CTR 121

CTR A/B testing Click Through Rate Education 121

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. How Brands Could Use Twitter Fleets.

Promote 101

Promote Follow-up Up-sell Start-ups 101

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Launch 101

Launch Follow-up Conversion Promote 101

Hubspot

FEBRUARY 23, 2021

Because of Clubhouse's growing awareness, popularity, and chat-style interface, brands interested in building communities are getting more curious about how they could use it in their marketing strategies. But because Clubhouse is still invite-only and not available for Android users, many marketers are just logging on for the first time now.

Follow-up 101

Follow-up Contact Launch Start-ups 101

Search Engine Land

JANUARY 9, 2023

The emphasis on quality and value in content is good for marketers, even if it shifts a bit of focus away from quantitative metrics like clicks and external links. Get the daily newsletter search marketers rely on. What angles they might be taking on broader topics that leave room for your unique point of view. Social media.

Angle 100

Angle Trust Follow-up Education 100

Hubspot

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Is the webinar dead now too?

SQL 203

SQL Follow-up Promote Prospecting 203

Search Engine Land

MARCH 17, 2023

Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 74

A/B testing Engineering Launch Drivers/motivators 74