Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. We’re doing that in my business and it works well.

Government 135

Government Strategize Start-ups Technique 135

Search Engine Land

FEBRUARY 23, 2024

This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant project flow while supporting broader business goals and focusing strategically on improving organic search performance. Schedule regular meetings with other teams based on their planning pace.

X-functional 117

X-functional Territory Launch Follow-up 117

Search Engine Land

APRIL 26, 2024

This isn’t always clear-cut, and it’s important to carry out in-depth analysis and review things critically. So, while this is a great place to start to get a feel for what’s been going on, it’s important to go further. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture.

X-functional 123

X-functional User Experience UX Follow-up 123

Martech

APRIL 19, 2024

Adapting to the new normal: Investments in training and expertise To adapt, companies are investing significantly in training staff on data privacy (78%), creating dedicated teams for business transformation and seeking external expertise through new hires and consultancy partnerships.

Strategize 118

Strategize Trust Legal Retail 118

Salesforce

MAY 3, 2024

You have this amazing idea for a business. So, what’s your plan? Like you, many people are preparing to start a business — and even some who have already started one — and fail to research and write a business plan that tests the feasibility of their idea. Some may think it’s a “waste of time.” Back to top.)

Finance 52

Finance Pitch Legal Repeat business 52

Search Engine Land

JANUARY 31, 2024

Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. ” Why we care.

Engineering 111

Engineering Service Customers Process 111

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. However, successful AI adoption requires more than just implementing new tools.

Legal 78

Legal Finance Drivers/motivators Meeting 78

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Presentation 120

Presentation Engineering Clients Process 120

Martech

MAY 15, 2024

We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. Q: How did you first get into marketing and technology? A: Oh boy, I started out in direct marketing. I got pretty quickly into the world of digital marketing.

Healthcare 83

Healthcare Technology Technology Sports 83

Search Engine Land

FEBRUARY 19, 2024

The most prominent SEO strategy articles focus predominantly on planning rather than strategy. SEO planning is no doubt important, but planning does not create a strategy. SEO planning typically looks something like this: Keyword research : Form a list of target keywords. What does better mean?

Strategize 117

Strategize Niche Angle UX 117

Search Engine Land

FEBRUARY 5, 2024

Why is there such unease in the SEO community at the moment? So why does this time feel different? Why generative AI feels threatening AI isn’t just threatening from the “what if it goes rogue and takes over the world” perspective. AI has an important place in SEO. It can create but only from existing ideas. It is smart.

Engineering 126

Engineering Pitch Growth Strategize 126

Search Engine Land

MARCH 1, 2024

The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. Marketers aren’t ready. Taylor claimed that just 30% of markets feel prepared for third-party cookie deprecation.

Campaign 118

Campaign Follow-up Technology Technology 118

Search Engine Land

MAY 6, 2024

This could have been avoided with SEO guidance and proper planning This article tackles a proven process for retaining SEO assets during a redesign. Most SEO tools or CMS platforms can import CSV files containing a list of redirects, so you’re stuck adding them one by one. Business email address Subscribe Processing.

Drivers/motivators 126

Drivers/motivators Meeting Launch Referrals 126

Search Engine Land

SEPTEMBER 21, 2023

The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. What is the Unacceptable Business Practices policy? Get the daily newsletter search marketers rely on.

Technique 103

Technique Engineering Price Service 103

Search Engine Land

MARCH 21, 2024

This article covers the three things you want to get right when onboarding a new SEO agency: Education: Educating your agency about your business. Educate your new SEO agency about your business Letting the SEO agency into the inner workings of your business paves the way for a successful partnership. Then go deeper.

Contract 102

Contract Education Clients Trust 102

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Supporting efficient workflows across markets.

Strategize 113

Strategize Growth Technology Technology 113

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. So, why don’t you come to mind? For example: If the customer is using spreadsheets, why? Why are the spreadsheets so necessary?

Presentation 91

Presentation Represent Prospecting Customers 91

Search Engine Land

DECEMBER 20, 2023

Google is reportedly planning a major reshuffle of its 30,000-person ad sales unit. Sean Downey, who is in charge of ad sales to big customers in the Americas, announced plans to restructure the ad sales teams during a department-wide meeting last week, according to The Information. Why we care. So why now? billion in Q3.

Engineering 119

Engineering Meeting Process Customers 119

Heinz Marketing

JANUARY 9, 2024

By Tom Swanson, Engagement Manager, Heinz Marketing Process changes are among some of the most difficult to make in business. For marketing orchestration, it is best to be proactively improving your process as you scale. Here is a blog post on what marketing orchestration is in the first place. Curious what that is?

X-functional 93

X-functional Government Strategize Start-ups 93

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. Google plans to introduce more choice screens based on user research, testing, and industry feedback. Business email address Subscribe Processing.

Commission 110

Commission Service Promote Price 110

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Get MarTech!

Government 134

Government Finance Process Customers 134

Search Engine Land

MAY 16, 2024

However, with countless moving parts and multiple teams involved, having an organized plan is essential for a smooth transition. To nail it, you need a rock-solid plan and a dedication to doing things right. Why is SEO important in site migrations? Why is SEO important in site migrations?

Objectives and Key Results 72

Objectives and Key Results User Experience Launch Engineering 72

Partners in Excellence

FEBRUARY 28, 2024

” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling. And I challenge others to write, “Why are you so interested in selling?”

Customers 113

Customers Contract Consult Electrical Engineering 113

Heinz Marketing

APRIL 19, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

Strategic planning 88

Strategic planning Strategize B2B Price 88

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. And more importantly, why should you? There is a limit to the number of results shown depending on the plan you’re on, which is a limitation of Ahrefs.

Follow-up 123

Follow-up Meeting Service Process 123

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions.

Appointment 108

Appointment Contract Technology Technology 108

Search Engine Land

JANUARY 5, 2024

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 Why we care. If TikTok is planning a major expansion, marketers will benefit from being able to showcase their products to a larger engaged audience in the States, maximizing ROI. billion this year.

Territory 78

Territory Retail Launch Up-sell 78

Martech

SEPTEMBER 13, 2023

With the holiday shopping season gaining steam, many economic indicators suggest marketers should be focusing on price and savings. Additionally, 67% say they will be buying items on sale, and 48% plan to buy less. This year, refining holiday marketing campaigns to meet the moment is critical.

Retail 120

Retail Government Price Campaign 120

Martech

JANUARY 29, 2024

Lead gen occurs within the second stage of a marketing funnel — meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.” Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead.

B2B 124

B2B Lead generation GTM CRM 124

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B testing 116

A/B testing Campaign Clients Referrals 116

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The list of changes marketers must cope with now isn’t getting shorter. With this approach, data is at the wheel’s hub, and vendors like your email or marketing automation platforms are the spokes.

Technology 129

Technology Technology Niche Campaign 129

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page).

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Make sure all employees know the plan. Nail your value proposition.

Launch 107

Launch Product GTM Education 107

Salesforce

FEBRUARY 16, 2024

Benefits of sales commissions Why is sales commission important to understand? Back to top ) Why is sales commission important to understand? Consequently, businesses must understand the power commissions have on their workforce. What you’ll learn: What is sales commission?

Commission 104

Commission Territory Quota Drivers/motivators 104

Martech

AUGUST 22, 2023

It was hellish for a while, but for marketers, it was also all about doing things, about reacting to swiftly changing events. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done. Marketers certainly demonstrated their tenacity in navigating the unknown and getting things done.

Strategize 98

Strategize Start-ups Follow-up Campaign 98

Salesforce

OCTOBER 16, 2023

For example, if given a budget of $1,000 with a task to create a one million dollar business, the AGI will do everything from creating the business plan to executing the required steps to get there. What if superintelligence ran your marketing campaign? Imagine having an autonomous AI agent that is a marketing expert.

A/B testing 98

A/B testing CRM Negotiate Campaign 98

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 121

Tradeshows B2B Meeting Follow-up 121