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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

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How to use podcasts for natural link building

Search Engine Land

Unlike traditional methods, which often involve direct exchanges of value, this fosters authentic relationships and discussions, providing a platform for listeners and guests beyond simple promotion. Adhere to ethical considerations in all aspects of podcast production and promotion. Make your podcast a go-to resource in your industry.

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What is generative engine optimization (GEO)?

Search Engine Land

Content quality and relevance: Both emphasize the importance of high-quality, relevant content that meets user needs and adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. Technical excellence : Keep your website technically sound to meet the needs of SEO and GEO. What are the benefits of GEO?

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Your top B2B YouTube ads questions – answered

Martech

Medical device company Create custom audience segments based on smaller, niche competitor websites that sell the same type of product as you. Whatever your niche, the key is continuously testing and refining your targeting. Remember that celebrities rarely promote the content themselves. Just go in with your eyes open.

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

Another option is to offer coupons in exchange for emails (to send promotional emails). Additionally, I made it a point to personally meet with clients, ensuring that they felt valued and understood," Stevens says. Other ways you can differentiate your startup include: Focusing on unique selling points and niche markets.

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AI fatigue is real, and it’s costing brands more than engagement

Martech

The mood is shifting: AI meets public resistance You might dismiss this as just one incident, but it’s part of a broader pattern. ” This sentiment is not just a niche reaction from fans; it represents a growing cultural shift against AI. That’s when I realized the backlash against AI had truly arrived.

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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

Some online ventures to consider: Affiliate marketing: If you already have a blog or website with a loyal following, you could earn commission by promoting other people’s products or services. Niche businesses Instead of appealing to the mass market, a niche business caters to a smaller, more defined market.