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Mixing Sport and Business – Starting a Business around the Sport You Love

Sales Pop!

Football and sport are your passion, but have you ever thought about starting a business based around the sports that you love? A sports-based business could give you the change of pace and change in lifestyle that you crave. Of course, in business just as in sport there will be ups and downs. Returning to Education.

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CTV takeover: 2025 predictions

Martech

More live programming on CTV Over the next year, momentum will continue for live programming on streaming platforms, and not just for sports. Personalizing ads with the help of AI Streaming is cutting into linear TV’s long-time hold on live sports events. Heres how this shift will affect viewers and advertisers in 2025.

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Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Instagram’s spend share increased from 29% last year to 32% this year, as its spend growth outpaced Facebook’s in Q2.

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Google launches Google TV advertising network

Martech

Google launched a new connected TV advertising network Monday. The Google TV network provides ad inventory across more than 125 free channels built into Google TV, including live sports, shows and movies. The post Google launches Google TV advertising network appeared first on MarTech. Google TV What it is. 60% of U.S.

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Marketers must adapt to a changing world

Martech

He leveraged his strong network and the community he built over many years. This disconnect with audiences contributed to the decline of many traditional publishers– like Sports Illustrated and BuzzFeed — highlighting the inadequacy of generic content in an era craving tailored experiences and authentic relationships.

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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Of all brands tracked, cosmetics and skin care saw the highest number of deals (65), closely followed by non-sports apparel and footwear.

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3 Ways Small Businesses Can Give Back and Reap Benefits

Sales Pop!

You can choose an organization that aligns with your company’s values or sponsor a local sports team. For example, if you sponsor a sports team, the kids on the team will likely have your business name printed on their uniform. There are endless possibilities. When you give, you have the chance to advertise.

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