Martech

SEPTEMBER 19, 2024

If you’re marketing a medication for hypoglycemia and an AI transcript from your trusted subject-matter expert says “hyperglycemia,” you run the risk of serious — even dangerous — false advertising. How can a PR professional write a pitch based on a court transcript if that transcript’s accuracy can’t be trusted? Processing.

B2B

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. This went a long way toward earning back customer trust. He leveraged his strong network and the community he built over many years. Don’t be afraid to step outside your comfort zone.

Strategic partnership

Search Engine Land

SEPTEMBER 18, 2024

By providing guests with valuable content to share within their networks, you encourage organic link creation from their respective platforms (and profiles) back to your podcast episodes. Podcasts offer valuable networking opportunities with industry leaders, fostering deep engagement that can lead to collaborations and increased recognition.

Niche

Sales Pop!

JULY 8, 2025

Companies can deliver messaging that reflects their core values—whether that’s sustainability, inclusion, innovation, or service—and ensure it’s consistent across direct sales, partner networks, and marketing teams. Outcome: Higher engagement, stronger brand trust, and values-based selling that resonates.

Drivers/motivators

Hubspot

AUGUST 20, 2024

Despite 97% of respondents wanting help from data, 72% admitted that between the sheer volume of data, and a lack of trust in it, they ended up making no decision at all. Instead, do your due diligence, do your research, and then make a choice and trust that you made the best decision you could with the information you had.

Conversion

Search Engine Land

JULY 16, 2024

Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads. Ethical AI usage helps build trust and credibility with audiences. Financial market forces Demand and supply shape a market’s economic development.

Click Through Rate

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2B

Search Engine Land

SEPTEMBER 9, 2024

B uild trust with transparency. Build trust with transparency Disclose any sponsorships or affiliate links. YouTube has been growing as a social network and search engine for years. Here is an actionable list of elements regarding each part of DESCRIBE: D etailed content summary. E ngage with calls to action. R elevant links.

Click Through Rate

Salesforce

AUGUST 9, 2024

Gathering usable customer data increasingly requires consent and “opting-in,” which relies on trust with the brand. This matters because Chrome has the largest share (62%) of browser traffic, and Google has a roughly $30 billion cookie-based media network business. The key word here is “trust.” How does a brand build trust?

Trust

Search Engine Land

JULY 16, 2024

Before reading the rest of this article, focus on this simple and powerful idea: People use Google because they trust it to be the most efficient way to find the best solution to their problems. Every day, it has billions of hyper-niche conversations with users who trust its advice and will follow its recommendations.

Niche

Martech

OCTOBER 1, 2024

All of the suspense and the stream of updates seemed to take a toll on the Salesforce Trust site, where users go for updates, as well. The Sony PlayStation Network was down for a number of users late Monday and early Tuesday, leading to speculation about a coordinated cyber attack targeting popular online platforms.

Networking

SaaStr

JUNE 19, 2025

Network like crazy. Keep building your skills, expanding your network, and positioning yourself as the obvious choice when the right opportunity comes along. Of course that matters, but a founder CEO is first going to be looking for someone they trust and want to go into battle with every day.

Referrals

SaaStr

OCTOBER 23, 2024

The network was growing, and they saw real virality. BILL network has 7.1M network members who have used BILL to pay or get paid. On the network side, every supplier in your network is there, complete with their bank info. How do you build trust with your customers and protect the funds?

Customers

Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Here’s a recap of what’s new with Salesforce this season.

Objectives and Key Results

Hubspot

SEPTEMBER 30, 2024

Neglecting Trust and Relationship-Building Michele Potts , Director at Zoe Communications Group , says, "Sales is about building trust, instilling confidence, and making it easy for prospects to say yes. It will facilitate trust and rapport with them.” Their tone should be approachable and relatable.

Sell

Martech

JANUARY 7, 2025

Agentforce bots are generative AI bots, but unlike popular genAI platforms like ChatGPT and Google Gemini, Salesforce says its Agentforce bots can be trusted to take action on their own. Citing the exact sources builds trust in the AIs output. Agentforce is essentially a platform layer in the Salesforce ecosystem.

Launch

Sales Gravy

JULY 31, 2025

Here’s what makes LinkedIn a powerhouse in your multi-channel approach: Professional Credibility: A strong LinkedIn presence builds instant trust. Deep Prospect Insights: LinkedIn offers unmatched visibility into a buyer’s job history, interests, content, and network. That context powers personalization that cuts through the noise.

Prospecting

Sales Hacker

NOVEMBER 15, 2024

HG Insights has been writing market reports for years as the pioneer of tech adoption and market insights and is trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. It includes a breakdown of the Sales AI landscape, adoption of GenAI and Sales software across buyer groups.

GTM

Search Engine Land

SEPTEMBER 16, 2024

While Google remains a crucial platform, explore other channels to diversify your advertising efforts: Consider increasing your presence on platforms like Bing, Amazon , or industry-specific ad networks. Are there untapped opportunities to reach your audience through trusted voices in your industry?

A/B testing

Search Engine Land

AUGUST 12, 2024

Between brands not wanting to part with profit data (even though it will improve results and reporting) and taking any action as an overstep (even if it’s as innocent as pausing keywords with no data over the past 13 months ), it’s hard to see a way for brands and ad platforms to rebuild trust.

Objectives and Key Results

Hubspot

JULY 22, 2024

In my experience (and likely everyone else‘s) prospects are more inclined to open and engage with your email if they already know, like, and trust you. Your next sentence could easily be a question to open a loop or a short elevator pitch to establish trust and authority. Introduce yourself. But hey, you have to start somewhere, right?

Clients

Sales Hacker

DECEMBER 17, 2024

Trusted by GTM leaders at the likes of Snowflake Five9 and Google Cloud to improve GTM efficiency. The attendees get to learn and network, and sponsors get to build new connections, and we get to talk to our LPs and our founders. Plus, an analysis of the top 75 trending sales AI tools. Why HG Insights? Those are amazing events.

GTM

Martech

MARCH 18, 2025

Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. AI-driven peer knowledge-sharing networks. Traditional web creative that appeals to people will be superseded by the ability to elevate and prioritize high-trust content for bots.

GTM

Hubspot

JULY 10, 2024

I like that it says “Secure payment by Square” below the checkout button as that gives customers a sense of security and trust. Personally, when I see a business using Square, I feel a sense of trust. it’s the base fee that card-issuing banks and networks charge when they process a transaction.

Process

Martech

NOVEMBER 21, 2024

From demand gen to brand trust: A strategic shift In another part of the interview, I asked the CEO how he thinks about brand in the context of customer decision risk. They literally can’t afford it, given the shareholder scrutiny in many companies. Dig deeper: What are marketers’ investment priorities as 2024 winds down? Processing.

GTM

Search Engine Land

JULY 23, 2024

It’s about building trust, brand awareness, and thinking outside the box. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Non-Profits

RingDNA

JULY 2, 2025

The course emphasizes trust-building, persuasive communication, and consultative closing techniques. Designed for SDRs, AEs, and account managers who want to elevate their social selling game, it’s a fast and practical way to boost results with the world’s most powerful professional network.

Retail

Hubspot

JUNE 16, 2025

Pitching clients, negotiating partnerships, growing a network. A seller who grasps industry trends, compliance challenges, and operational workflows can build trust faster—and close bigger deals. Sales leaders like Wickett consistently identify event networking as a powerful strategy for standing out in a competitive job market.

Objectives and Key Results

SaaStr

JANUARY 7, 2025

Instead, address issues head-on with your board to build trust and allow for more effective problem-solving. Get comfortable with headcount gaps, constantly recruit, and build a network of potential hires so youre prepared when you need to expand your team. When facing difficulties, dont hide or sugarcoat them.

Strategize

Martech

JULY 26, 2024

It’s about building trust, brand awareness, and thinking outside the box. Lisa Erschbamer , director, digital advertising at Proficio, said she’s unsurprised that Google couldn’t make it work in a way that is profitable to them (and without losing media budgets to other ad networks).

Non-Profits

Hubspot

SEPTEMBER 9, 2024

I generated many of my own sales leads through cold-calling and networking. Trust me — without a lead list with this level of granularity, your results suffer. I’ve had many lead list sources over the years, ranging from website visitors and event attendees to telemarketing vendors.

Territory

RingDNA

MARCH 26, 2025

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. People don’t just trust brands; they trust the people behind the brand.

Closing

Highspot

JULY 13, 2025

Social selling is a sales methodology where sales professionals use social media platforms, including LinkedIn, to engage directly with prospects who match their ideal customer profile (ICP) by sharing valuable content, building relationships, and fostering trust, rather than relying on traditional cold outreach methods.

B2B

Partners in Excellence

JUNE 19, 2025

I bore you with ideas and data showing how developing and implementing these skills is critical in driving our customer relationships and trust. Or when I cite data on improving retention/renewal/expansion through the trust we build in the process. Usually it’s attendance at a job fairs or networking events of some sort.

Customers

SaaStr

JULY 20, 2025

They don’t even necessarily trust all salespeople.” Not Leveraging VC Networks Effectively The Mistake : Sending generic asks to investors like “Do you know any CIOs you can introduce me to?” Why It Fails : “Technical buyers don’t really love talking with salespeople,” Gabrisco explains.

Engineering

Highspot

FEBRUARY 20, 2025

Does that inspire trust? That trust grows as reps use their in-depth understanding to suggest relevant features and benefits, helping buyers make informed decisions. Drive Business Growth with Partner Networks Your resellers, channel partners, and distributors are just as important to GTM success as your sales force.

Product

SaaStr

MARCH 5, 2025

Hiring trusted, proven talent from companies like MongoDB, Grafana, Airtable, and Snowflakeindividuals who had already experienced hypergrowth environments and had a proven track record with the incoming sales leadership at Codium. Hire from trusted networks first to ensure early team quality and cultural alignment.

Territory