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15 SEO localization dos and don’ts: Navigating cultural sensitivity

Search Engine Land

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. SEOs must ensure that content is linguistically accurate and culturally congruent.

Territory 122
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3 key trends reshaping YouTube marketing today

Search Engine Land

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. I now realize that my article focused on the AI-based tools these three YouTube creators used, not the content they’d created.

Launch 126
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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue. The other upshot?

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5 Things You Can Learn From the Ultimate Marketer, Taylor Swift

Salesforce

Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Tired of spending hours digging through customer data, so you can look into trends and plan ahead? We’ve also seen how her team uses email marketing to deliver personalized content.

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5 Business Uses for an AI Copilot

Salesforce

Generative AI is laying the foundation for a new kind of app: super intelligent assistants that can do the work of hundreds — or even thousands — of individual applications based on a simple prompt. The copilot can even suggest optimal meeting times, based on the customer’s known preferences. Why is the customer a good prospect?

Retail 89
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4 ways to close more deals in 2023 (according to new buying data)

Gong.io

A global pandemic. A new generation of decision makers. Here are the trends to watch as you enter the new year and the proven strategies (backed by data of course) to thrive amidst change. Don’t bombard your buyers with more content. The new role of a seller is to instill confidence in your buyer.

Closing 121
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3 Reasons Why Facebook Is Removing the Trending Section: Our Experts Weigh In

Hubspot

Facebook announced on Friday that it would remove Trending: the section of its site, typically appearing to the right of the News Feed, that displays a list of the most popular news topics at a given moment. However, many suspect that there are other reasons for the removal of Trending from Facebook. June 1, 2018. "It