Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. How is GEO similar to SEO?

Engineering

Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact

Search Engine Land

JULY 11, 2024

Publishing original research improves your position as a thought leader, building trust and authority with your audience. If you choose to start with surveys, thoughtful and open-ended questions will ensure you have qualitative data to inform your SEO and content efforts. It’s more engaging and offers unparalleled value.

Objectives and Key Results

Martech

SEPTEMBER 25, 2024

Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Clarity and alignment are crucial,” he emphasizes, noting that vague reporting on performance can quickly undermine trust. Be a clear, no-BS communicator,” he adds.

Objectives and Key Results

Martech

JANUARY 7, 2025

The difference between moderate and exceptional results usually comes down to one critical factor: cross-functional alignment. Effective ABE alignment starts with: A clear charter that defines what success looks like across all revenue functions. Specific, measurable objectives that cascade from business goals to team-level KPIs.

Objectives and Key Results

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This results in wasted spend. Focus on best sellers wouldn’t facilitate their key objective.

Campaign

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Business email address Sign me up! Processing.

Objectives and Key Results

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. Identify which top-level metric has dropped.

CTR

Martech

DECEMBER 6, 2024

The relationship between marketers and generative AI has been complicated from the start. These directors want to use AI to improve business results. AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries.

Angle

Veloxy

JULY 23, 2025

Below, we explore ways to boost sales in 2025, as the world evolves towards more automated systems, which often result in increased workloads. Similarly, inefficient handoff methods between different teams, such as marketing and field sales , can add many hours to every process, causing significant delays and resulting in lost customers.

Product

Hubspot

MARCH 12, 2025

Lets take a look at the basics of SNAP and how you can start using it in your sales cycle. The 3 Decisions SNAP Selling Terms to Know How to Start SNAP Selling What is SNAP selling? For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results.

Sell

ClickFunnels

JULY 3, 2025

They guide your visitors from “just looking” to “shut up and take my money.” Use Trust Signals at Every Stage 7. It assumes people already trust you, understand the offer, and are motivated to act. ” Make them see themselves using your product and getting the results they want.

Launch

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. And yet those initiatives have a failure rate of up to 90%. Plus, they’ll be able to deliver more reliable customer service, building trust, satisfaction, and loyalty.

Government

Martech

OCTOBER 11, 2024

But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. When you handle data locally, you cut down on those frustrating delays and ease up on bandwidth use. Edge computing might sound like bougie sales jargon.

Objectives and Key Results

Search Engine Land

AUGUST 12, 2024

While a singular focus on metrics like the lowest CPL and the highest ROAS can yield immediate results, these metrics may also restrict an advertiser’s ability to grow the business. As a result, the industry has seen a reliance on short-term, conversion-focused campaigns, which are very binary and limiting to business growth.

Objectives and Key Results

Search Engine Land

AUGUST 12, 2024

These biases often come from when someone started in digital marketing. For example, people who started in digital marketing between the early 2000s and 2010s often prefer manual bidding because it was the main approach back then. The key is supporting your chosen strategy and communicating your decisions clearly with your client.

Objectives and Key Results

Hubspot

JULY 23, 2025

They anticipate objections. They move buyers forward through a mix of logic and emotion, urgency and trust. Whether I’m mapping outreach for SaaS in North America or building a consultative sequence for real estate in LATAM, I don’t start with “What should we send?” I start with “What should the buyer feel next?”

SQL

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” Standing out starts long before the interview — and doesn’t end after the handshake. A seller who grasps industry trends, compliance challenges, and operational workflows can build trust faster—and close bigger deals.

Objectives and Key Results

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. Plan follow-up strategies when, how, and what to say.

Real Estate

Sales Gravy

JULY 10, 2025

How many times do you actually attempt to reach out to a prospect before you give up? Persistence is key. Familiarity breeds trust, but only if you stay in front of them long enough to become familiar. 3 Common Personal Objections (And Why They're Wrong) This is where self-sabotage shows up. Every lead starts cold.

Prospecting

Hubspot

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. For example, with one SaaS client I supported, we realized new customers were excited at sign-up but confused during onboarding.

Referrals

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic

ClickFunnels

JULY 29, 2025

And here’s the best part: you don’t need a big audience or a finished product to get started. You start with a value-packed webinar, deliver insights that build trust, and then invite attendees to enroll in your course before it’s finished. Warm up attendees with reminder emails and pre-webinar content.

Sell

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Does that inspire trust? A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Probably not.

Product

PandaDoc

JUNE 27, 2025

Sales enablement content gives your sales reps the resources they need to build trust, help with objection handling , and move potential customers through the sales funnel. Content management: Tools that can help you organize, update, and share resources easily are key to a smooth strategy. It’s a necessity, not a luxury.

Objectives and Key Results

PandaDoc

JUNE 6, 2025

It doesn’t matter how or where you’re giving a sales pitch—whether it’s a cold email, introducing yourself at an event, or on a sales call—you need to know how to write one that works so you can build trust and close deals. This will help them tailor every pitch with context that helps the customer trust. What is a sales pitch?

Pitch

RingDNA

APRIL 17, 2025

What’s the buyer’s key initiative?” ” ( Salesforce State of Sales ) Why Sales Teams Struggle Without Prompt Favorites Buyers expect reps to show up prepared, not just with product knowledge, but with context, insight, and the right questions. Pull up the right question in real time during calls or follow-ups.

Objectives and Key Results

Hubspot

JULY 22, 2024

I’ve also found that regional companies are a great start to your list, as people love to do business with other locals. I know, I know, you'd rather just pick up the phone and call. But trust me, spending just a minute upfront will make you wildly more successful. Option 2: Objection I understand. Introduce yourself.

Cold Call

Highspot

MAY 15, 2025

Key takeaways Personalization is a must, not a nice-to-have, since 71% of buyers expect personalized experiences, and 76% get frustrated when they don’t get them. This is the first step in building trust and sets the stage for a consultative approach. The result? They achieve 2.7 times more conversions and 1.8

Pitch

Highspot

JULY 29, 2025

Key Takeaways Leveraging go-to-market (GTM) task automation can ensure more on-time follow-ups with personalized content delivery to high-value prospects in your sales pipeline. The result of using such an automation solution? Where do frequent errors occur in our workflows and efforts to complete key tasks?

Go To Market

Salesforce

OCTOBER 29, 2024

This practice also applies to canvassing — hanging physical flyers or starting conversations with people on the street to gather information. The five-step, door-to-door sales process includes prospecting, approaching, presenting, closing, and following up. Sign up now Thanks, you’re subscribed!

Objectives and Key Results

Highspot

JUNE 17, 2025

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Those that use AI realize up to 20% better revenue outcomes. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025.

Sell

RingDNA

MARCH 18, 2025

The last generation of conversation intelligence solutions promised a way to fix this, but often fell short in delivering value in many key areas — particularly in terms of saving managers’ time, helping in the moments that reps need it most, and empowering every member of the sales team to improve independently. The result?

Conversion

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. Start learning +700 points Module Data Quality Learn the ways of this trail. In simpler terms: bad data in, bad results out.

Government

Highspot

MAY 15, 2025

Key takeaways Partner enablement extends your sales force with skilled external teams who can represent your brand, reach new markets, and close deals with the same confidence and consistency as your internal reps. Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success.

Healthcare

RingDNA

MARCH 31, 2025

Analyze sales conversations in real-time to improve coaching and objection handling. Sales operations plays a key role in making this possible by: Building scalable workflows for customized outreach. Key Differences: Sales Ops supports sales teams by managing CRM systems, refining sales processes, and ensuring accurate reporting.

Government

PandaDoc

MAY 12, 2025

A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started. Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. Make decisions based on emotion, trust, or status.

Price