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Instagram updates hashtag search to simplify account and post discovery

Search Engine Land

The platform announced this change was rolled out to encourage users to explore different parts of the platform, not just posts. Ensure you tag your target keywords in both your profile and posts to boost the visibility of your brand’s account in the Explore overview. Why we care. Action needed.

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Google Analytics 4 rolls out new reports for linked 360 campaigns

Search Engine Land

Search Ads 360 is a search management platform. Campaign Manager 360 is a campaign management tool for ads placed on websites and mobile platforms that manages ad serving, targeting, verification, and reporting. These dimensions are accessible when the 360 platforms are linked and applied at the event, session, and user levels.

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Google Business Profile performance insights: What you need to know

Search Engine Land

Overview The Overview section measures all interactions on your Google Business Profile – like when people call, message, make bookings, ask for directions and more. How people discovered you In the Overview section, you scroll down to see two other important pieces of information: How people viewed your profile.

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Google Analytics 4 adds new consent mode setting section

Search Engine Land

The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA). What is a certified CMP? Business email address Subscribe Processing.

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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Showcase customer success stories: Share success stories of your customers’ gardening achievements on your website, social media platforms, or in-store displays. ” Social Media Giveaways: Run contests or giveaways on social media platforms to engage with your audience and generate buzz around your brand.

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Build or buy your CDP? Compare the pros and cons by Digital Marketing Depot

Martech

With customer data platforms now essential for unified customer data and personalization, you likely face the build vs buy decision. Or buy an established platform? Do you build a custom CDP tailored to your tech stack? This guide from Customer.io will walk you through the key factors in deciding whether to build or buy your CDP.

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Google launches new Ad Review Centre for AdSense Ad Manager and AdMob

Search Engine Land

Five major changes have been added to the platform – all aimed at improving the user experience for advertisers. Improved detail view : Lastly, the platform has also updated the detail view by adding an expandable ‘Ad info’ area with more metadata and a new ‘Related ads’ tab to make it quicker to find related ads. .”

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