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Embracing New Ideas Leads to Career and Business Success

Sales Pop!

One must present one’s case with the lingering thought that a possibility exists to change things for the better. Moreover, we must promise to adhere to what we will and will not accept; otherwise, life can become dismal. Before anyone quits a job, it’s best to speak up at work with diplomacy.

Follow-up 306
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Transitioning to a headless CMS: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Future-proofing: Technology is always evolving.

Territory 112
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How wisdom makes AI more effective in marketing

Martech

This underscores the potential risks and benefits that AI presents to society. This eventually leads to the trough of disillusionment, where companies that invested in the technology may see poor returns and limited success. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology.

Consult 132
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Stories & Villains: Storytelling in Sales

Anthony Cole Training

This week I was rewatching the Steve Jobs presentation from 2007 where Apple released a piece of technology that perhaps you have heard of. They called it the iPhone. Maybe you are like me and wonder how it is possible that 18 years have passed since then.

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AI-powered martech news and releases: August 8

Martech

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

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Why marketers need generalized system understanding

Martech

In my previous article , I listed the six core competencies for those who manage marketing technology. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies. This understanding is less technical and more business-related (i.e.,

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What the Google antitrust ruling could mean for advertisers

Martech

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.