Sales Pop!

NOVEMBER 4, 2024

There’s the risk that their products and services could become irrelevant. There are ways to prepare for those types of risks: Know your niche audience Think outside the box Look for ways to cut costs without cutting quality Stay one step ahead of the competition There are also risks that insurance products can mitigate.

Niche 226

Niche Growth Product Service 226

Sales Pop!

DECEMBER 4, 2024

So, market your products or services as gifts. People are also embracing the magic of the holidays, so tweak your products and services to fit in with the magic. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving. Think outside the box.

Launch 213

Launch Campaign Presentation Service 213

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Meeting 134

Meeting Objectives and Key Results Sports Follow-up 134

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

Consult 129

Consult Technology Technology Represent 129

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 125

B2B Non-Profits CTR Click Through Rate 125

Cerebral Selling

DECEMBER 5, 2024

Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B 134

B2B X-functional Cross-sell B2C 134

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. We first heard about OpenAI’s plan for a search product in February. Rumors heated up in May – but OpenAI didn’t launch its search product ( GPT-4o launched instead). How SearchGPT works. The OpenAI search story so far. ” Why we care.

Launch 128

Launch Start-ups Closing Product 128

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. Automated in-store availability.

Campaign 128

Campaign Retail Product Customers 128

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 125

Retail Launch Price Engineering 125

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

E-commerce 118

E-commerce Objectives and Key Results Hospitality Strategic planning 118

Anthony Cole Training

MAY 1, 2025

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

Clients 194

Clients Sell Promote Meeting 194

Salesforce

OCTOBER 3, 2024

Just-in-time (JIT) inventory management is a streamlined inventory management philosophy that aims to minimize inventory waste and optimize production efficiency. JIT operates on a fundamental principle: Produce goods only when needed to avoid excess inventory and optimize production processes.

Manufacturing 111

Manufacturing Transportation Technique Meeting 111

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

JULY 31, 2024

This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare. Based on these insights, you can create content (such as blogs, videos, etc.)

CTR 124

CTR Click Through Rate Campaign Event Production 124

Partners in Excellence

JANUARY 4, 2025

We are in enamored with, perhaps even in love with our products. We have endless lists of product capabilities. Our websites have carousels rotating the prestigious names of customers or other carousels with testimonials, “This product is the best thing since sliced bread!” ” We love our products!

Trust 126

Trust Growth Product Process 126

Martech

AUGUST 19, 2024

Robinson described the churn problem as a result of being “in a high churn product category with a high churn buyer persona.” I knew about high-churn products. They tend to be relatively inexpensive and easy to deploy, usually project-based tools or products that are relatively easy for competitors to replicate.

B2B 118

B2B Contract Consult Price 118

Salesforce

SEPTEMBER 12, 2024

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Learn everything you need to know about security controls, including built-in features and Salesforce Platform products.

Government 131

Government Gaming Trust Education 131

Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Heinz Marketing

AUGUST 9, 2024

Example: AI can help identify which products a customer is most likely to buy based on their browsing history and past purchases. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

AUGUST 16, 2024

If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. The most recent evidence: A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. Why are there internet-connected refrigerators, toothbrushes or dishwashers?

Gambling 130

Gambling Manufacturing Trust Follow-up 130

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Objectives and Key Results 116

Objectives and Key Results Government Strategize Launch 116

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Cross-sell 121

Cross-sell Lead generation GTM Territory 121

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” By partnering with product development, marketing provides critical insights and competitive intelligence to inform product strategy. Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S.

Growth 120

Growth Entertainment Sports Strategize 120

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Offering Subscriptions that Make Sense Not every product or service makes sense as a subscription. Subscriptions help you earn long-term income from customers instead of relying on infrequent or sporadic purchases.

Drivers/motivators 169

Drivers/motivators Consult Sales Service 169

SaaStr

NOVEMBER 22, 2024

Be a True Product Expert 95% of the sales reps I talk to don’t even really understand the products they are selling. Make the outbound email so great, I’d potentially buy the product just from that email. But ask yourself : is your sales team truly a group of product experts? The 2 simple edges in sales: #1.

Pitch 120

Pitch Sales Meeting Closing 120

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Campaign 132

Campaign Launch Gaming Sports 132

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Launch 115

Launch Pitch Represent B2B 115

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Manufacturing 128

Manufacturing Assembly Line Technology Technology 128

Search Engine Land

JULY 11, 2024

Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. Product viewers and carousels are two AI Overviews features that appear “significantly less” often in AI Overviews, BrightEdge reported. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate 113

Real Estate Entertainment Healthcare Education 113