Martech

JULY 14, 2025

Q: How might consumers use AI agents to help with their product research and shopping in the future? As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping. The post How might consumers use AI agents to help with product research and shopping?

E-commerce 67

E-commerce Product Commission Retail 67

Sales Pop!

NOVEMBER 4, 2024

There’s the risk that their products and services could become irrelevant. There are ways to prepare for those types of risks: Know your niche audience Think outside the box Look for ways to cut costs without cutting quality Stay one step ahead of the competition There are also risks that insurance products can mitigate.

Niche 245

Niche Growth Product Service 245

Sales Pop!

NOVEMBER 13, 2024

With these strategies, companies can foster a more cohesive and productive relationship between sales and marketing. By understanding the reasons behind alignment, tackling the common challenges, and applying effective strategies, organizations can build a more collaborative and productive partnership between these critical departments.

Sales 264

Sales Growth Lead generation CRM 264

Sales Pop!

JUNE 17, 2025

That’s where they start building trust, checking if you understand their problems, and sizing up your product against others. Think about product details, pricing, results, safety, timelines, and even what makes your offer different. Their product is science-backed and targets brain health, energy metabolism, and performance.

B2C 185

B2C Objectives and Key Results Manufacturing Real Estate 185

Sales Pop!

DECEMBER 4, 2024

So, market your products or services as gifts. People are also embracing the magic of the holidays, so tweak your products and services to fit in with the magic. Instead of reinventing the wheel, take what’s happening around you and harness its power. The holidays are magical. People are in the spirit of giving. Think outside the box.

Launch 242

Launch Campaign Presentation Service 242

Force Management

DECEMBER 19, 2024

Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. The journey from start-up to maturity involves multiple rounds of iteration.

Growth 164

Growth B2B Start-ups Product 164

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

Meeting 136

Meeting Objectives and Key Results Sports Follow-up 136

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. The product aims to enhance productivity but requires significant upgrades and retraining.

Consult 132

Consult Technology Technology Appointment 132

Martech

SEPTEMBER 5, 2024

The customer journey for B2B software is long and complex for everything but the most basic, inexpensive products. Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Free trials: Users try the software for a limited number of days.

B2B 128

B2B Non-Profits CTR Click Through Rate 128

Cerebral Selling

DECEMBER 5, 2024

Solution options are exploding: A seemingly endless supply of new products (along with their marketing) continues to flood the market. For example, in the marketing technology space alone, the number of products has increased by a jaw-dropping 9304% since 2011! That’s a compound annual growth rate (CAGR) of 41.8%

Pitch 130

Pitch Sales Retail Technology 130

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

B2B 136

B2B X-functional Cross-sell B2C 136

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Shop easily with Lens. Processing.

Retail 128

Retail Launch Price Engineering 128

Martech

AUGUST 27, 2024

This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. AI-powered insights. Automated in-store availability.

Campaign 131

Campaign Retail Product Process 131

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

E-commerce 122

E-commerce Objectives and Key Results Hospitality Strategic planning 122

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. We first heard about OpenAI’s plan for a search product in February. Rumors heated up in May – but OpenAI didn’t launch its search product ( GPT-4o launched instead). How SearchGPT works. The OpenAI search story so far. ” Why we care.

Launch 128

Launch Start-ups Closing Product 128

Sales Pop!

FEBRUARY 3, 2025

If youre looking for new ways to increase your sales, you may be considering subscription-based products or services. Offering Subscriptions that Make Sense Not every product or service makes sense as a subscription. Subscriptions help you earn long-term income from customers instead of relying on infrequent or sporadic purchases.

Drivers/motivators 186

Drivers/motivators Consult Sales Service 186

Martech

JULY 1, 2025

From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. There’s also nothing wrong with an animated carousel highlighting products, offers and step-by-step instructions. Ask your subscribers to: Help name the new product.

A/B testing 119

A/B testing Gaming Entertainment Legal 119

Salesforce

AUGUST 6, 2024

To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. A marketing platform with built-in AI capabilities is what Sandstone needs to spread the word, quickly and effectively, about its new products. But Sandstone needs to act fast.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Search Engine Land

JULY 31, 2024

This data lets you design content strategies and even refocus the architecture of a website: Event: Product comparison If you have a product comparison page, you can create an event to determine which products or features users most frequently compare. Based on these insights, you can create content (such as blogs, videos, etc.)

CTR 124

CTR Click Through Rate Campaign Event Production 124

Partners in Excellence

JANUARY 4, 2025

We are in enamored with, perhaps even in love with our products. We have endless lists of product capabilities. Our websites have carousels rotating the prestigious names of customers or other carousels with testimonials, “This product is the best thing since sliced bread!” ” We love our products!

Trust 126

Trust Growth Product Process 126

Anthony Cole Training

MAY 1, 2025

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

Clients 215

Clients Sell Promote Meeting 215

Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?

Engineering 140

Engineering Management Consulting Start-ups Conversion 140

Salesforce

SEPTEMBER 12, 2024

Explore the Trust Zone inside the Trailblazer Forest to check out the latest security and privacy product demos and our new Cyber Challenge game activation! Learn everything you need to know about security controls, including built-in features and Salesforce Platform products.

Government 131

Government Gaming Trust Education 131

ClickFunnels

JUNE 19, 2025

Then, follow up with emails sharing cooking tips and product recommendations. It’s a low-priced product, like a $27 guide or mini-course, that helps cover your ad spend right away. After that, you can continue building the relationship through follow-up emails and introduce them to higher-value products over time.

Conversion 130

Conversion Follow-up Appointment Trust 130

Martech

JULY 18, 2024

Yes, AI can improve productivity, but that brings a whole new group of decisions to be made in how we use it, how it’s governed, etc. Operational costs Indecision throws project schedules off track and creates inefficiencies where teams wait around for approvals or clearer direction, which reduces productivity and morale.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Sales Pop!

MAY 13, 2025

Cleaning up how you operate can help you become more productive with what you put your energy into. Spring cleaning your business by reviewing your insurance policies, shifting to the most productive practices, and physically cleaning your workspace will help you enjoy your work and become protected and productive.

Clients 220

Clients Growth Product Customers 220

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Cross-sell 124

Cross-sell Lead generation GTM Territory 124

Martech

JULY 19, 2024

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

Manufacturing 131

Manufacturing Assembly Line Technology Technology 131

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Campaign 135

Campaign Launch Gaming Sports 135

Martech

AUGUST 12, 2024

How it helps you This update allows users to create custom object records on the go, boosting productivity and flexibility for teams working remotely or in the field. By streamlining the calling process, sales and service teams can step up their productivity and reduce time spent on administrative tasks.

CRM 124

CRM Pipeline Contact Conversion 124