Search Engine Land

JANUARY 4, 2023

But here’s the thing you need to recognize about these oft-repeated clichés: They’re excuses. Your editors spend multiple hours editing one piece because they have to correct basic image formatting or update primary sources, which means their weekly output is only a tiny fraction of what it could or should be. All of them.

Assembly Line 101

Assembly Line Angle Start-ups Follow-up 101

The Lost Book of Sales

AUGUST 15, 2021

Hi all, it's been a while since my last update 👋 You might be wondering who I am and why I sent you this email, but don’t worry, it’s just me, Santeri, from the indie blog called LBS. Now think about if this could be an actual business instead? Thank you for being an awesome subscriber.

Cross-sell 98

Cross-sell Gambling GTM Territory 98

The Lost Book of Sales

FEBRUARY 1, 2021

It is interesting for me to learn about Charlie’s approach to mental models and checklists as a simple, yet incredibly powerful set of tools in all walks of life. What I found very interesting about Charlie was that he too thinks that Freud, as the "father of psychoanalysis", is one of the biggest fools in history.

Intrinsic 105

Intrinsic Price Construction Government 105

ConversionXL

JUNE 23, 2019

BJ Fogg , the world’s leading researcher on web credibility, has said that website credibility is about designing your website to make it appear trustworthy and knowledgeable. For example, your wife said Product X is good, or your friends said Service Y sucks. ” Let’s say you’re walking down the street.

Trust 132

Trust X-functional User Experience Price 132

Sales Coach Dew

APRIL 19, 2021

If you’re nervous about closing sales because you don’t want to be “pushy” or don’t want to feel like a “closer,” I get it. For salespeople to take back control of their closing process, they need to remember ten simple truths about closing: Closing is a process—not an event. You can talk yourself out of a sale. Is this you?

Closing 52

Closing Technique Trust Clients 52

SaaStr

JUNE 5, 2021

But all this was an accident, and personally, back in 2013 and 2014, and even 2015, I knew nothing about events, other than as an attendee. I knew what I liked about Dreamforce, Boxworks, etc. Secret #6: for smaller sessions, ask the speaker what they are most passionate about. just have them talk about that.

Start-ups 77

Start-ups Meeting Follow-up Networking 77

Closing Bigger

SEPTEMBER 18, 2023

Sales Podcast – Keynote Sales Speaker Shane Gibson on Strategic Sales Performance [transcript begins] Transcript: I want to talk about strategic sales performance improvement today. So when I think about business acumen, let’s start even with discovery conversations. So, do I know this?

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Hubspot

OCTOBER 1, 2021

Simply put, automation is your way of reducing manual work and letting your tools do more for you. It doesn’t mean firing all of your employees to let machines handle their job — it’s about making their work (and yours) significantly easier and more efficient. Do you struggle to stay on top of all of your tasks and checklists?

Real Estate 80

Real Estate Closing Contract CRM 80

Hubspot

JULY 30, 2020

Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. What is technical marketing? Technical Content Marketing.

Strategic planning 101

Strategic planning Service Finance Prospecting 101

ConversionXL

JUNE 16, 2022

Where your product or service fits into the market. The press might be looking for more details about Zendesk so they can accurately report on the tool. For example, let’s say for every new feature launch, you create a new landing page. Think about your playbook from the perspective of a new hire. Positioning.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

APRIL 1, 2019

Marketers are intimately familiar with their industry and product. Often, they unknowingly overwhelm or confuse the same visitors they seek to persuade (with long, jargon-filled product pages, for example). It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Image source).

Pitch 133

Pitch A/B testing Up-sell Launch 133

SalesPop

MAY 7, 2021

Let us say, for example, a company wants to expand to reach 3 new countries in the coming year. Any company knows that it’s impossible to simply talk about what they’d like to do—it has to actually be accomplished. Let us say you have a very good customer, with whom you’ve had a long relationship.

Account management 98

Account management Drivers/motivators CRM Pipeline 98

Hubspot

APRIL 23, 2018

If you've never before audited your website, it's been a while since you have, or you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. The Benefits of a Website Audit. Is Your Website Content High Quality?

Conversion 101

Conversion Engineering Follow-up UX 101

Veloxy

NOVEMBER 30, 2023

Grab a warm coffee or tea and let’s get started! Download Now: The Big Blue Book of Field Sales Sales Managers — be sure to read the 3 chapters on sales productivity and sales acceleration! It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Closing Bigger

SEPTEMBER 18, 2023

Sales Podcast – Keynote Sales Speaker Shane Gibson on Strategic Sales Performance [transcript begins] Transcript: I want to talk about strategic sales performance improvement today. So when I think about business acumen, let’s start even with discovery conversations. So, do I know this?

Strategize 52

Strategize Sales Pipeline Non-Profits 52

Hubspot

JANUARY 13, 2021

The manager should introduce some questions to get the two employees talking about the program. A successful playbook includes a checklist that builds skills in the order that reps will need them. For example, if the sales role is strictly inbound, you might want to start with training on chat, your CRM, and the product.

Sales 73

Sales Commission Appointment CRM 73

Hubspot

MARCH 6, 2017

Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. For local businesses, it's equally as important to have essential and updated information readily available for potential clients. Do-It-Yourself Tools.

Engineering 101

Engineering Promote Start-ups Launch 101

ConversionXL

JUNE 4, 2019

You don’t purchase products. Marketing is all about communicating the right message, at the right time, to the right person. A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. What does it say about my product/service? Brand communication.

Campaign 125

Campaign Technique Up-sell Represent 125

SaaStr

JUNE 10, 2020

Today we’ll talk a little bit about the marketing trade-offs during Coronavirus, or really any, I would say, crisis type mode and things that we’re all learning to adjust to and really about driving revenue while cutting cost. A little bit more about my background. Second, product market fit.

Launch 74

Launch Start-ups Drivers/motivators Pipeline 74

Hubspot

SEPTEMBER 26, 2019

Now, pause and throw out that checklist. Once you get to know what your target audience is interested in and what they love about your products, incorporate those ideas into your content. Read about your industry and profession. What’s unique about them? Hired a team: check. It turned into a bummer — fast.

E-commerce 76

E-commerce Gambling CRM Promote 76

criteria for success

MARCH 25, 2020

Or, your supply chain is drying up and you are facing production or delivery delays. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. Let's brainstorm a solution together. Think about how you are doing that as the pandemic spreads. Optimize for Remote Work. Get Back to Basics.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

SaaStr

DECEMBER 31, 2019

Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products. Ciara Peter | VP of Product @ Invision Studio. Bela Stephanova | Senior Director @ Box Product Management. Ciara Peter | VP of Product @ Invision Studio. Join us at SaaStr Annual 2020.

Product 52

Product B2B Growth X-functional 52

ConversionXL

SEPTEMBER 13, 2012

BJ Fogg – the world’s leading researcher on web credibility – has said that web credibility is about making your website in such a way that it comes across as trustworthy and knowledgeable. ” Let’s say you’re walking down the street. Website Credibility Checklist. Because of lack of trust.

Trust 133

Trust X-functional Price Contact 133

Hubspot

MAY 28, 2014

But I never simply wrote about why it works. First, let''s get on the same page about what a blog is. Here''s my favorite definition of a blog, with the most important parts to understand in bold: A blog is a website with frequently updated content about a specific keyword- or bottom-line-oriented topic.

Trust 77

Trust Education Engineering Up-sell 77

ConversionXL

SEPTEMBER 2, 2016

Or, perhaps, that they are a “nice to have” on the qualitative conversion research checklist. Actual products. Using user research to run smarter tests, design better sites and build better products is more complex than that. Last updated: 13 January 2012. Sites and landing pages. via Rosenfeld). Background.

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

ConversionXL

FEBRUARY 29, 2016

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Transactional emails are triggered based on someone’s interaction with your site or product. Account updates and statements. Service cancellations and product refunds. Tweet It!].

A/B testing 90

A/B testing Promote Start-ups Contact 90

Sales Hacker

DECEMBER 7, 2018

Pro-Tip: Let your most qualified people handle dead-to-rights, highly qualified inbound leads, instead of handing them to new hires or less proven inside sales team members. For example, let’s say that a prospect inbounds via webform. Marketing shoots an automated follow-up email with more information about the product.

B2B 75

B2B Lead generation Inside sales Commission 75

Hubspot

JANUARY 24, 2013

So if you've never audited your website before, it's been a while since you have, or if you're planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results. The Benefits of a Website Audit. 1) The Content Assessment.

Conversion 78

Conversion Engineering Follow-up Lead generation 78

Hubspot

JULY 23, 2010

Note: this is not your place to talk all about your services or products. This should include updating the following - Page title, Meta description, and internal page links. You need to think about the type of person, on average, who you want to attract to your blog. Free Checklist. Blog Checklist.

Entertainment 73

Entertainment Networking Follow-up Engineering 73

Hubspot

FEBRUARY 28, 2014

I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. Let’s say, for example, you see someone in a magazine sporting a jacket you really like. Jelly app is the solution to this predicament. 3) Directr for Business.

Product 78

Product Drivers/motivators Sports Contact 78

Hubspot

FEBRUARY 7, 2013

It can be, but you can alleviate a lot of that stress with advance preparation, and a checklist of sorts that will help you ensure you don't make any of the mistakes that make for a kind of, well, crappy webinar experience for attendees. People won’t take time out of their day to listen to people drone on about a topic that stinks.

Real Estate 74

Real Estate Presentation Promote Start-ups 74

Salesforce

OCTOBER 24, 2023

But, strip away all the nuanced strategy and tech, and sales remains simple: Identify a need and show how your product or solution meets that need while delivering positive economic impact. Almost no customer I know comes to a sales call wanting to talk about product features. That’s the heart of value selling.

Sell 104

Sell Pitch Objectives and Key Results Cross-sell 104

Salesforce

JANUARY 18, 2024

As these conversations unfold, you learn more about your prospects and how you can make their jobs — and lives — easier with your solutions. A sales process is a series of steps that move a sales rep from product and market research all the way through to a closed deal — and beyond. Sound complicated?

Process 59

Process Real Estate Objectives and Key Results Cross-sell 59

SaaStr

SEPTEMBER 30, 2020

It takes a year to figure something out (sales, next-gen product, marketing, etc.), Your best people may even think about taking another offer. Don’t let salary and comp issues fester. But don’t let your best people accidentally become mis-paid or underpaid. Listen and learn about their #1 stress point.

Promote 140

Promote Growth Start-ups Meeting 140

Sales Pop!

OCTOBER 18, 2021

About 73% of salespeople use software to increase their productivity, according to the Linkedin survey. By the way, the average selling company uses about 10 tools (and still wants more). By the way, the average selling company uses about 10 tools (and still wants more). But what is a sales setup anyway? VoilaNorbert.

Prospecting 97

Prospecting Price CRM Lead generation 97

SaaStr

NOVEMBER 19, 2021

Enter your email below for the latest SaaStr updates. Email * The latest SaaStr updates straight to your inbox. I mean, it’s funny, I know we said career story, you started with how things are not linear, but you said the word “story”, which let me say you something like how I met you, right? Transcript.

Pitch 94

Pitch Conversion Sales Territory 94

Gong.io

MAY 31, 2021

It leads your sales reps through various scenarios: how to prospect, when to sell what product or service, how to overcome common objections, what to negotiate for (and how ) to name a few. Detailed and updated buyers personas. Product demo flows. Let’s explore each bucket in a bit more detail. Sales enablement materials.

Territory 118

Territory Objectives and Key Results Contract Price 118