Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity.

Territory 116

Territory Transportation Electricity Government 116

Martech

DECEMBER 2, 2024

By comparing sales performance in the test regions against the control regions, you can assess the incremental impact of your marketing activities. Ask questions related to how they learned about your product and whether marketing influenced their decision to buy.

A/B testing 117

A/B testing Territory Technique CTR 117

Hubspot

OCTOBER 17, 2024

Regions Telemarketing Etiquette Every Salesperson Should Know B2B vs. B2C Cold Calling Best Practices Stay Compliant, Stay Successful Is cold calling illegal? However, in some regions, there are strict regulations and guidelines in place to ensure that businesses respect the privacy and preferences of folks on the receiving end.

Cold Call 72

Cold Call Legal Territory B2C 72

Martech

JANUARY 9, 2025

Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). As one might expect from SAP, this solution has bells and whistles that will interest big players in the retail space managing loyalty across brands and regions, for example. Loyalty journey planning. Why we care.

Retail 108

Retail Launch Territory Promote 108

SaaStr

MARCH 23, 2025

Their product is generating an impressive 45% of developers’ code on average. Beyond their code assistant, they’ve developed Windsurf AI, an agentic IDE allowing non-technical users to build applications – accelerating productivity even further. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 94

GTM Territory Pipeline Growth 94

Salesforce

JULY 10, 2024

Ecopreneurs — leaders who transform an idea into an environmentally-oriented product, solution, or business — are building a wide range of AI solutions that are contributing to positive climate outcomes. Data center emissions vary widely from region to region because they rely on local electric grids for power.

Electricity 130

Electricity Agriculture Territory Manufacturing 130

Iannarino

AUGUST 2, 2022

The person accepting the job would be expected to know how to sell, and their onboarding might have consisted of being given information on their product or service, a territory, a phone book, and a wish for good luck. There was very little preparation to ensure the salesperson would be successful in their new role with a new company.

Territory 278

Territory Sales Service Sell 278

Veloxy

JANUARY 19, 2022

How much money are we losing because of these productivity inefficiencies? I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. How much time are we spending on these tasks?

Cold Call 358

Cold Call Territory Quota Up-sell 358

Salesforce

APRIL 9, 2025

Sales representatives who don’t take time off often end up burned out, which reduces productivity and job satisfaction. Additionally, customers may be wary about purchasing products from companies during this time. For example, a product recall often results in quota relief for all sales representatives.

Quota 84

Quota Territory Represent Commission 84

Martech

AUGUST 28, 2024

. “Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. ” But indeed, Whitehead said, there are customers that use Workfront Planning in the product development cycle. Adobe and marketing are synonymous.”

Campaign 119

Campaign Territory Conversion Presentation 119

Sales Hacker

MARCH 21, 2025

Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. Common pitfalls: Resource allocation conflicts: Enterprise and PLG teams require different marketing, sales, and product support creating an internal tug-of-war. Striking a balance is tough.

Growth 77

Growth GTM Product Government 77

Partners in Excellence

JANUARY 6, 2025

You’ll learn the latest new products. You will be excited, energized, ready to conquer the world–or at least your customers and territories. So, I thought I’d share it here: “Thank you for asking me to speak at your SKO. You are here for several days to learn new things.

Objectives and Key Results 127

Objectives and Key Results Territory Clients Drivers/motivators 127

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. Fewer employees, tighter budgets? Sky-high expectations and stiff competition? Also, check.

Territory 126

Territory Launch Growth Contract 126

Search Engine Land

SEPTEMBER 26, 2024

The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. Too many companies lack consistent reporting across their markets, making it impossible to roll up data to understand global, regional and market performance.

Territory 86

Territory Technique Promote Presentation 86

Veloxy

JANUARY 18, 2023

Offering in-person meetings, performing product demos in front of prospects, attending professional events, and engaging in door-to-door selling can help your sales team stand out in this increasingly digital environment. In-person meetings also create opportunities for product demos, which is a plus when selling complex products.

Territory 246

Territory CRM Represent Lead generation 246

Veloxy

SEPTEMBER 29, 2021

This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. Automation saves time, and increases data accuracy, sales productivity, and revenue growth. Thus, this automation improves the team’s productivity. The key is Salesforce automation.

Territory 342

Territory Represent Sales Lead generation 342

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Conversely, lower points should be given to leads outside your service area.

Cross-sell 122

Cross-sell Lead generation GTM Territory 122

Salesforce

DECEMBER 19, 2024

But when you treat every loss as a failure, youre missing out on a chance to build a more motivated, productive, and effective sales team. When morale suffers, so does motivation, productivity, engagement, and ultimately retention. And thats natural. No one wants to lose out on a deal, least of all your reps.

Territory 97

Territory E-commerce Sales Drivers/motivators 97

Martech

AUGUST 2, 2024

What is their gender (if relevant to your product)?” What region do they live in?” “Are Are they users of my product category?” “Are The next thing you would probably do is play a quick game of 20 questions with me: “How old are they?” Are they currently in the market?”

Customers 115

Customers Gaming Territory Technique 115

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Salesforce

OCTOBER 15, 2024

A sales invoice is a document issued by a seller to a buyer, detailing the products or services sold, quantities, prices, and payment terms. The specific details vary depending on the use; it might include similar sections to a sales invoice without an itemized list of products. Learn how Revenue Cloud can help.

Finance 104

Finance Territory Price E-commerce 104

Martech

APRIL 30, 2025

These objectives could include improving email deliverability, reducing duplicate records, increasing data completeness or enhancing account profiles for better sales productivity. Ask for demonstrations of your “must-have” features and specific coverage for your industry or region. Details about their validation process.

B2B 101

B2B Objectives and Key Results Territory Negotiate 101

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. This number exists in the form of total addressable market (TAM).

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

JULY 22, 2024

Geographic Segmentation: Geographic segmentation divides customers based on their geographic location, such as country, region, city, or even neighborhood. Benefit Segmentation: Benefit segmentation focuses on the specific benefits or solutions that customers seek from a product or service.

Campaign 110

Campaign Territory Technique Service 110

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. At this stage, startups face significant uncertainty.

Price 108

Price E-commerce Cross-sell Profit margin 108

Partners in Excellence

NOVEMBER 14, 2024

Our activity formulas tell us when to hire more people, yet we neglect to look at how we raise the productivity and performance of our people. We would never explore new markets or regions, if we let our focus on activity become our strategy. We would never imagine shifting to an account led strategy, or a partner/channel led strategy.

Territory 127

Territory Growth Customers Product 127

Sales Gravy

FEBRUARY 18, 2025

Below, youll discover practical insights you can leverage to sharpen your competitive edgeregardless of what industry or region you sell intoand take advantage of these emerging trends. If youre selling complex products, services, or solutions, you cant just pitch features and benefits anymore.

Consult 74

Consult Territory Appointment Pitch 74

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product Territory Niche Engineering 125

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Field marketing aligned incentives with their territory goals. It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. The result?

Strategize 116

Strategize Angle Territory Sports 116

Martech

AUGUST 26, 2024

In addition, shy kids is a Toronto-based production company. I then had them create a video using a free AI generator available in the Middle East and North Africa (MENA) region within two or three days. InVideo AI: Simple and efficient video production InVideo AI provides pre-made templates and an AI-driven text-to-video feature.

Territory 124

Territory Start-ups Engineering Product 124

Hubspot

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. A contact or company may not be an immediate opportunity, but they advocate for your company and its products and services to other companies. Table of Contents What Is a Lead List?

Territory 83

Territory Cold Call SQL Campaign 83

Veloxy

JUNE 15, 2023

The Role of Outside Sales Reps An outside sales representative’s primary responsibilities include generating leads, cultivating relationships, providing product information, and closing sales. Essential Skills for Outside Sales Professionals To excel in outside sales, professionals must possess a diverse skill set.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Martech

DECEMBER 5, 2024

The IAB standards break up the store geography into five main regions or zones. Experiential: In-store demos, workshops, product sampling and events. Dig deeper: Retail media networks: What you need to know Store zones. To measure the effectiveness of an in-store campaign, RMNs must first agree on what counts as in-store.

Retail 107

Retail Networking Territory Campaign 107

Martech

JULY 19, 2024

HubSpot was having a problem with customers downgrading their HubSpot product tiers (most likely to save money). Free users are upgrading to starter products. Where things are going well for Salesforce Big customers are buying multiple products. SMB products are growing. That stabilized in Q1. AI innovation.

Cross-sell 116

Cross-sell Growth CRM Up-sell 116

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. This includes understanding customer needs and preferences and tailoring products, services and marketing messages accordingly.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

SaaStr

APRIL 6, 2025

Today, with an established brand and product, other characteristics have become more predictive of success. Territory Transitions – The hypergrowth required constant territory realignments, which created friction with both customers and AEs. “Too many metrics meant no clear priorities.”

Growth 79

Growth Territory Teamwork Cross-sell 79