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YouTube Studio adds new website visits goal for promotions

Search Engine Land

YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This update makes it easier for you to turn video views into website visits, helping to promote products or services directly from your channel. Why we care.

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Promotional Pricing 101: Everything You Need to Know to Get Started

Salesforce

Promotions can make sales easier. Let’s explore how and why promotional pricing works, how to use promotional tactics in your pricing strategy, and how to measure your campaign’s success. What you’ll learn: What is promotional pricing? What you’ll learn: What is promotional pricing?

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Client Centered Selling: What It Is and Why It Works

Anthony Cole Training

Here is the definition of client centered selling given by AI: Client centered selling is a sales approach that prioritizes understanding and addressing the unique needs and goals of each customer, rather than simply promoting a product or service.

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Salesforce launches Agentforce for Retail

Martech

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Self-service order servicing options allowing customers to conversationally update order information like payment or shipping details.

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Your Sales Team & Stress: How Providing Eye Care Resources Can Help

Sales Pop!

Given the high costs of vision services, a third of Americans forego getting any issues checked because they dont have the proper insurance. Insufficient lighting, as well as poor posture promoted by chair, desk, and monitor placement, can particularly cause their eyes to work harder just to see whats on their computer screens.

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Why bad business decisions can hurt email deliverability

Martech

It sent transactional and promotional messages to free-trial users and paying customers who had stopped using the service. Promotional emails sent to unengaged customers. It was how the company managed messaging for its free trial service and for people who had canceled their paid service.

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Aflac’s approach to Gen Z engagement

Martech

How do these shifts in behavior impact a more complicated service like insurance? That means the right message, or the right service, over the right channel impacts referrals and grows brand appreciation. But there is a firm line between marketing to new and existing customers and customer service for incoming claims.

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