article thumbnail

15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

article thumbnail

The Critical Role Ethics Plays in Modern Marketing

Hubspot

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. In the context of marketing, then, ethics refers to the practice of promoting fairness, honesty, and empathy in all marketing activities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. The more “autonomous functions” you have on-site, the more you get to know your customers.

article thumbnail

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

Retail 127
article thumbnail

The Ultimate Sales Funnel Creator – How Clickfunnels Changes The Game

ClickFunnels

We also have a Two Comma Club X award for entrepreneurs who have generated $10,000,000+ within their sales funnels. Depending on the plan that you choose, you can either use one of our integrations to connect ClickFunnels with your favorite email marketing app or use our own built-in email marketing functionality.

Gaming 239
article thumbnail

How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

The answers to these questions will help you build, promote, and optimize an app that becomes integral to users’ daily lives. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. What is the most frustrating part of their day, and why?

UX 121
article thumbnail

How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

For example, after initially promoting her range of scrunchies on Instagram, Enchanted Scrunch founder Dasha Derkach started posting on TikTok. Repetition and consistency create familiarity, which builds trust , making people more likely to buy. People tend to trust it more because it offers the content people seek.

Customers 115