Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. What does it mean that search engines think in entities? This article will: Explain why entities are key to a strong SEO strategy.

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Niche Strategize Engineering Represent 124

Search Engine Land

MAY 6, 2024

Metrics matter Analyze key metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), conversion volume and cost-per-conversion across the different objectives and campaign types in your account and note any discrepancy or misalignment. What does this indicate?

CTR 91

CTR Objectives and Key Results Click Through Rate Campaign 91

Search Engine Land

NOVEMBER 10, 2023

But when dealing with SEO data, things are not always what they seem. Misunderstanding the relationship between impressions and rankings Understanding the relationship between impressions and website’s average ranking metric can save you plenty of time when you’re reporting on SEO performance. Below are five examples.

CTR 128

CTR Conversion Clients B2B 128

Search Engine Land

MARCH 6, 2024

Keyword targeting Brands have keywords that represent who they are, what they do, the problems they fix and the products and services they offer. Use your social media audiences and engagements to better understand your customers and the needs that matter to them most. But it’s easier said than done sometimes.

Objectives and Key Results 116

Objectives and Key Results Cold Call Cross-sell Engineering 116

Search Engine Land

NOVEMBER 13, 2023

This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. The encoder’s self-attention mechanism helps the model weigh the importance of each word in a sentence when understanding its meaning.

Objectives and Key Results 125

Objectives and Key Results Networking Technology Technology 125

SaaStr

MAY 17, 2024

Your role is to listen and gently help the team be more efficient at what they’re already doing. Phase Two: Team Evangelist Make sure everyone to the side of you and above you knows what your team is doing, your goals, and your strategy so they can work together. What roles do they want to play?

Product 67

Product GTM Trust Growth 67

ClickFunnels

SEPTEMBER 17, 2021

The post What Is Sales Funnel Analytics? Here’s what we are going to discuss today: What is sales funnel analytics? What are the most important sales funnel metrics? Table of Contents: What Is Sales Funnel Analytics? What Are the Most Important Sales Funnel Metrics? What Is Sales Funnel Analytics?

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A/B testing Conversion Sales Price 235

Partners in Excellence

MAY 15, 2022

I wrote, People Buy From People, focusing on the importance of human based engagement as a wake up call to the overwhelming trend to depersonalize the relationship. As sales people we learn about the importance of developing relationships with our customers. For some, these relationships are deeper, base on mutual trust.

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Customers Trust Drivers/motivators Meeting 120

SaaStr

APRIL 17, 2024

At a recent SaaStr Workshop Wednesday, he shared a behind-the-scenes look into what this process looks like and five key takeaways for other founders who are want an inside look the process. How Does the Classic Bread-and-Butter Startup Exit Happen This learning isn’t about multi-billion dollar mergers or acqui-hiring. They’re bought.

Sell 67

Sell Negotiate Up-sell Price 67

Salesforce

DECEMBER 6, 2023

Knowing what paths a user might take and considering possible content variations can help inform designs. We also need to know what the experience looks like for users across devices or in different real-world environments. How does enthusiasm appear in sentences, especially if a bot is purely chat-focused with no voice component?

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Conversion Technique Represent Launch 126

Search Engine Land

OCTOBER 26, 2023

What would the data show? It’s important to note that correlation does not imply causation, especially considering Google’s stance on the ever-evolving nature of ranking factors. This means that as the number of backlinks increases, the ranking “decreases” or moves closer to the number one position.

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User Experience Drivers/motivators Entertainment Sports 122

Search Engine Land

NOVEMBER 2, 2023

What is parasite SEO? The third party does all the work, and all the website has to do is host the content. However, what made it worse was when Gary Illyes posted this on LinkedIn: So, does this mean that all third-party content is inherently bad? Well, it all comes down to money. Easy revenue share opportunity!

Niche 120

Niche Contract Follow-up Closing 120

Martech

NOVEMBER 6, 2023

A great customer experience matters for B2B, just as in B2C. B2B companies need to create good customer experiences to build lasting relationships. To achieve this, they must understand what motivates B2B buyers. Understand the complexities of their relationships. Who are B2B customers? How usable is your product?

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B2B Customers B2C Cold Call 136

Salesforce

FEBRUARY 12, 2024

What you need to know When we say “Salesforce ecosystem,” we mean the thousands of companies and organizations worldwide who run their businesses on Salesforce. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you.

Relationship building 116

Relationship building Niche Contact Trust 116

Search Engine Land

MARCH 20, 2023

Goals matter because they give your content marketing direction and purpose. That means, at some point, your content should affect your audience enough to move them to act in ways that grow your business. That means, at some point, your content should affect your audience enough to move them to act in ways that grow your business.

Education 102

Education Trust Engineering Up-sell 102

Search Engine Land

FEBRUARY 27, 2024

How many total paid search clients does the agency have and what is the average annual spend of their clients? What percentage of the company’s revenue does paid media management represent? You’re hiring an agency to manage on your behalf, but that doesn’t mean that you shouldn’t own the work.

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Retail Clients Contract Campaign 106

Search Engine Land

SEPTEMBER 14, 2023

No matter what you sell, you probably have customers who: Truly care about your company, products or services and content. So let’s take a look at what fan-driven marketing actually is, how it returns such an outsized ROI on marketing spend and why you should incorporate it into your marketing work. Sounds great, doesn’t it?

Niche 138

Niche Intrinsic Campaign B2B 138

Salesforce

MARCH 20, 2024

You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. Is that what makes the cake taste a certain way?

Government 113

Government Healthcare Trust Represent 113

SaaStr

DECEMBER 13, 2023

People mislead because they’re afraid of being bludgeoned, or they don’t have a functional relationship with the Board, so it’s seen as something to survive. Instead of avoiding the hard numbers, have a conversation about what is and isn’t working and set goals to work on them. Numbers are used to bludgeon management. But they didn’t.

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X-functional Trust Presentation Drivers/motivators 117

Search Engine Land

NOVEMBER 9, 2023

They actively seek what they want, where they want. As SEOs, we must determine what we need to know and do to stay relevant in organic search. What does an SEO need to know in this new era of consumer exploration and discoverability? Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university.

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UX User Experience Engineering CTR 117

Martech

FEBRUARY 28, 2024

What does that research look like? The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. This is especially true in the retail industry, where establishing trust means delivering relevant, comprehensive answers to the consumer’s concerns and interests.

Retail 114

Retail Trust Networking Presentation 114

Martech

APRIL 20, 2022

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, it’s not what you know, it’s who you know. That’s an old truism, but it gains new meaning when it comes to privacy and data-driven marketing. But do they feel like you know them?

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Contact Trust Follow-up Customers 101

Salesforce

MAY 15, 2024

It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. What you’ll learn: What is an omnichannel contact center?

Contact 52

Contact CRM Technology Technology 52

Salesforce

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? 5 email marketing best practices What are the costs involved with email marketing? Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Partners in Excellence

OCTOBER 1, 2020

In the old days, a lot of this was interpreted as “relationship sales,” and implemented as social interactions like taking them to lunch, the golf course, telling jokes, making sure you sent their kids birthday cards. What we forget is the impact of all of these on our customers–as individuals.

Customers 163

Customers Up-sell Gaming B2B 163

Heinz Marketing

JUNE 21, 2023

That means understanding their needs, responding swiftly and smoothly, and making their journey with your business as pleasant as possible. But what does boosting CX look like? Building Solid Relationships Moving on, let’s talk about relationships. So how do you foster these relationships?

B2B 100

B2B Customers Contract Service 100

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. You’re told that you need PR, which stands for press release, right?

Legal 55

Legal Launch Campaign Trust 55

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. AWS can’t support 20 partners equally. Who are the key players?

Cross-sell 82

Cross-sell Strategize Campaign Education 82

Martech

MARCH 12, 2024

Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. CLV, or customer lifetime value : The metric that means money. How long does the customer relationship last and how profitable has it been?

Customers 108

Customers Drivers/motivators Construction Legal 108

Search Engine Land

FEBRUARY 15, 2024

What services do SEO agencies offer? However, if it’s a matter of one or the other, it’s important to understand the benefits of each and determine which is a better fit for your needs. You probably know your site very well and understand what’s happening in your niche market. How to evaluate an SEO agency.

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Consult Clients Engineering Service 119

SaaStr

JUNE 29, 2023

As buyers grapple with expanding technology, higher prices, and a need for efficiency, SaaS companies need to deliver what their audience is looking for to win in the market. So, what’s driving these purchasing trends? This means higher engineering costs for companies and, so, higher software prices. SaaS buying has changed.

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Price Contract CRM Engineering 95

Search Engine Land

OCTOBER 13, 2023

But what is RGSP, why does the DOJ think it’s problematic for ad auctions and how exactly does it impact Google’s ad revenue? How does Google pick an ad auction winner? This means Google sometimes loses out financially in the short term. How does Ad Rank work?

Price 119

Price CTR Click Through Rate Campaign 119

Lead Fuze

JUNE 26, 2023

What makes a digital marketing agency successful? Clients have clarity about what they are paying for which helps align business goals with service delivery. Value-Based Pricing Approach A value-based strategy concentrates not only on what is done (e.g., How do digital marketing agencies make money?

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Strategic partnership Profit margin Non-Profits Strategize 97

Search Engine Land

JULY 25, 2023

What is an information gain score? What is an information gain score? How does information gain affect search rankings? From a real-world perspective, this means Google: Has a way of calculating how unique your content is from the rest of the content in that topic area. What does that take? Here’s why.

Electricity 96

Electricity Engineering Promote Clients 96

Heinz Marketing

OCTOBER 19, 2023

But that doesn’t mean your company’s goals have to fall by the wayside, too. Here are some ways to stretch those pennies and get the most out of what you do have. Can you pay late, and if so, what is the fee? Marketing departments are often the first to find their budgets cut. Email forwarding of codes is one.

Negotiate 112

Negotiate Referrals Contract Follow-up 112

Hubspot

DECEMBER 12, 2023

He told me, "Start by asking yourself, 'What can I do that a computer can't?' Focus on automating those non-client facing activities with AI so you can spend more time working with the client and developing relationships that matter." There's AI — obviously — and all the ways it's changing how we sell.

Objectives and Key Results 75

Objectives and Key Results Pipeline Sales Trust 75

ConversionXL

SEPTEMBER 9, 2021

In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans. What does a good social media strategy look like? What’s more, fewer people trust what they see and hear in their feeds. And for good reason. Image Source ).

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Objectives and Key Results Trust Follow-up Promote 142