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Why marketing benefits when it provides forecasted guidance

Martech

I gained more understanding about other functions and how the business worked. It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. It’s time for that to be the case in all the functions of your company.

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4 Reddit ad formats you need to know

Search Engine Land

59% of Redditors are not on X. If you’re already advertising on other platforms , you’ll be pleased to know that Reddit allows you to use the same resolutions (1080 x 1080 square, 1080 x 1350 portrait, 1440 x 1080 landscape or 1920 x 1080 landscape) as other major platforms. 45% of Redditors are not on Instagram.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Startups to watch Writer – unveiled its latest large language model (LLM) Palmyra X 004 today, marking a significant advancement in enterprise artificial intelligence. This new frontier model excels in function calling and workflow execution, key capabilities for building practical AI agents and assistants for businesses.

GTM
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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. By using deal management , sales representatives have the flexibility to make changes that make sense for the company and the customer. Customers can then pay for extra units as needed.

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From Flow Generalists to Champions: Building Agentic AI for Salesforce Automation

Salesforce

This design passes up the ability to leverage the extensive business knowhow underpinning Salesforce Flows, e.g. that all flows can be represented as graphs consisting of node “elements” with edge “connectors” with precise triggers that dictate when they are run (in the example above, at 6 am daily).

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Benchmarking Voice and Text Agents for Enterprise Workflows

Salesforce

appointment scheduling, credit card services) with unique functions and data schemas. Tasks Predefined scenarios specifying client goals, expected function calls, and success criteria. Together, these environments represent a breadth of enterprise operations, from front-line customer interactions to back-office processing.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM