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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. “Indoor Plant Care Guides”: Develop comprehensive care guides for popular indoor plants and offer them as free resources to customers, positioning your garden center as a trusted authority on indoor plant care.

Promote 103
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Let’s Talk Sales! Raising Standards with Mark Evans – Episode 220

criteria for success

In today's episode, I talk to Mark about how to raise your selling standards and some of the best practices to help recruit top talent for your organization. Best practices to help leaders recruit the right talent. Efficiently onboarding recruitment practices. The Obstacle is the Way by Ryan Holiday.

Consult 66
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How to integrate user-generated content into your SEO strategy

Search Engine Land

You can prompt your communities to guide important conversations and repurpose that content on your blogs or landing pages. Lower content creation costs UGC reduces the need for constant content creation, saving time and resources. Recommend outfit ideas for specific holidays on Instagram.

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8 of the Best Retail Blogs Every Retailer Should Be Reading

Hubspot

Retail blogs can keep you updated on the industry’s latest stories and prepare you for the upcoming trends that will transform the industry in 2019 and beyond. Below, we’ll list the best retail blogs on the internet right now. 8 of the Best Retail Blogs Every Retailer Should Be Reading. Shopify Plus.

Retail 75
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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

ConversionXL

When should you use bandit tests, and when is A/B/n testing best? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms? The practical differences between A/B testing and bandit testing.

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500 Hams on Christmas: A Profile on HubSpot's Employee #6, Dan Tyre

Hubspot

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Even when you don‘t have the best idea of what you’re doing, be willing to grind, fail forward, and keep your feet moving. Be the best in a specific niche when scaling.

Niche 66
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. These are essentially guides on how to do things.

Campaign 149