Search Engine Land

MARCH 24, 2023

Those were the days before blogs, social media or content management systems. On the other hand, just because a resource is on an XML sitemap does not mean Google and Bing will index it, or it will be findable even if it’s in the index. All resources listed on it are just that, items in a list.

UX 97

UX Engineering User Experience Start-ups 97

Hubspot

AUGUST 28, 2019

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. Alternatively, if you purchase a bat from their site, you'll receive an order confirmation email that helps you choose a glove.

Cross-sell 98

Cross-sell Lead generation Drivers/motivators Entertainment 98

ConversionXL

MARCH 5, 2019

Often, “successful” cold email strategies end up in a blog post, which leads thousands to replicate it, destroying its effectiveness in the process. Alternatively, set up a Google Alert based on your chosen criteria. Examples: Read the blog post; Check out the guide. 8 steps to make cold email successful. Image source ).

CTR 130

CTR Follow-up Campaign Cold Call 130

Hubspot

MARCH 26, 2018

Google's Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search. For example, within the HubSpot Blogging App , users will find as-you-type SEO suggestions. BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.

Cold Call 101

Cold Call Contact Follow-up Start-ups 101

Sales Hacker

DECEMBER 7, 2018

Sales Hacker has excellent resources for segmenting your sales team. Tools like Outreach offer great ways to craft templated emails you can quickly customize and fire off when a fresh lead inbounds. Sales Operations Tools: Outreach , Drift. Perhaps he or she: Read numerous blog posts covering a specific pain point.

B2B 74

B2B Lead generation Commission Inside sales 74

Lead Fuze

SEPTEMBER 2, 2023

This statistic underscores the importance of allocating time and resources into crafting a potent lead nurturing program – not only boosting conversion chances but also optimizing customer acquisition costs. Important Lesson: Lead nurturing is a marathon, not a sprint.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

Hubspot

JUNE 1, 2021

Alternatively, a marketer with a fixed mindset would avoid those courses, claiming "I was never good at math. As HubSpot's Marketing Manager of the Website Blog, Anna Fitzgerald, says, "A good employee is someone who can notice opportunities where it would make sense for your manager to delegate a task or project to you.

Drivers/motivators 87

Drivers/motivators Promote Growth Construction 87

Hubspot

APRIL 21, 2020

Nowadays, it's not unheard of for businesses to have their own apps — in fact, 42% of millennial-owned businesses use their own apps to increase sales or provide an alternative platform for their customers to use their tools or services. The app was incredibly easy-to-use and sent me notifications 10 minutes before the class started.

Launch 98

Launch UX Networking Cross-sell 98

Hubspot

AUGUST 20, 2020

Applied learning is the practice of alternating classroom learning with pre-approved practical, meaningful, and creative contributions of labor in a community or external organization, in a field related to a student’s academic and career goals. And so, in 2020, we decided to focus on …. applied learning.

Clients 100

Clients Education Networking Promote 100

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

A/B testing 82

A/B testing Territory Real Estate SQL 82

ConversionXL

JULY 22, 2020

Marketing collateral and educational resources go unused by your sales team. For marketing and sales alignment, both groups need to have a common target audience—one that buys products, not just shares blog posts. . “In To define your target audience, consider a few resources: Firmographic data; Source information; Customer behavior.

Objectives and Key Results 90

Objectives and Key Results Sales Contact Represent 90

Heinz Marketing

OCTOBER 12, 2020

Pacific you can find the transcription and recording here on the blog every Monday morning. You hear people calling it cold calling or cold outreach. Targeting matters, messaging matters and the way in which the craft in which you outreach also matters. It starts with understanding kind of who you’re outreaching to.

Pipeline 132

Pipeline Cold Call Sales Clients 132

Lead Fuze

SEPTEMBER 30, 2021

While anybody may read blog posts about different sales email templates, not everyone is capable of writing one that converts. I’m interested in seeing how you’ll utilize your additional resources to expedite the process. Increase the effectiveness of this strategy by including a tracking factor in the blog link.

Campaign 52

Campaign Sales Prospecting Finance 52

Hubspot

JULY 17, 2013

They’re extremely adept at recognizing spam and blocking it out altogether -- and then creating their own blog to make fun of you for email spamming them. And while newspaper circulation continues to decline – nearly 20% since 2003, it has become imperative for marketers to discover alternate methods of reaching younger audiences.

Cold Call 78

Cold Call Contact Entertainment Promote 78

Search Engine Land

SEPTEMBER 26, 2023

With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. Of course, there are multiple ways to earn those valuable backlinks besides guest blogging. Why do many SEO experts still use guest-blogging sites?

Niche 97

Niche Pitch Technique Engineering 97

Hubspot

MARCH 12, 2018

I look forward to seeing how you'll deploy your new resources to do it even faster. Vendors are another resource to learn about a company. Hey [Prospect], Your blog article about [topic] was excellent. I've found that David Skok's articles on unit economics are an amazing resource to help with that. Regards, [Your name].

Prospecting 101

Prospecting Referrals Sales Up-sell 101

PandaDoc

MAY 30, 2019

Thankfully, your company likely has vast stores of knowledge just waiting to be unlocked, and tapping into those resources can turn a stalled deal into a happy customer. Assign responsibility for every stage of the funnel, and create a service-level agreement that dictates the cadence and type of outreach being done by each department.

Contract 75

Contract Negotiate Strategize Sales 75

Search Engine Land

AUGUST 22, 2023

DR/DA 30-60: Outreach-based methods tend to scale better in this low-to-medium-tier of sites. These can be alternatives to a product or service, too (i.e., an alternative solution to your primary product or service). Are mom blogs “highly relevant” to pet insurance? Don’t bother actively chasing links.

Gambling 90

Gambling Niche Engineering Service 90

Partners in Excellence

FEBRUARY 17, 2016

Readers of this blog are wickedly smart, so you’ll be able to do the translation yourself. At some point, during this “0-30’s” they may get into buying process(es) exploring alternative solutions they may want to consider. So any SDR outreach is likely to be very low impact.

Territory 49

Territory Cross-sell Start-ups Customers 49

Heinz Marketing

AUGUST 5, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. Without further ado….

B2B 117

B2B Objectives and Key Results Campaign CRM 117

Sales Hacker

DECEMBER 23, 2020

Let’s address the elephant in the room – there are just too many sales resources available to know what’s good and what isn’t. We decided to tackle the heavy lifting to create this round-up of our favorite sales resources, tools, and guides. You may not need all of these resources, but you definitely need a few.

Negotiate 79

Negotiate Cold Call Pitch Sales 79

Search Engine Land

MAY 12, 2023

To uncover hidden gems, we simply sort Top queries by Impressions by clicking it at the right side of the table: Above is a partial screenshot from the GSC of my own blog. I have a well-ranking article on Google search alternatives that I’ve been updating for a decade. Bloggers blog on Medium, LinkedIn or simply Facebook.

Pitch 132

Pitch Technique Start-ups Follow-up 132

Search Engine Land

JANUARY 13, 2023

Panda was a significant algorithm update that even legitimate blogs were affected. My own popular SEO blog also got penalized. Google was under increasing pressure to deal with content farms, especially as the search engine’s then-contender, the now-defunct Blekko , promoted itself as a content farm-free alternative to Google.

Manufacturing 124

Manufacturing Promote Service Consult 124

ConversionXL

JUNE 25, 2021

Those prerequisites take time, effort, resources, and money. Even if you aren’t running a sales-led GtM strategy, it’s important that your team understands how to position their outreach and respond to inbound leads. Asking users to report back on a buggy product is a waste of time and resources.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. However, although referral traffic can be vital for your blog’s success, it's also the hardest to earn.

Referrals 101

Referrals Angle Promote Engineering 101

Sales Hacker

APRIL 8, 2021

Or was it the blog, or the TV ad? In this article, we’ll discuss the fallacies of current attribution models and propose a better alternative. It would be crazy to think you can build a model that would perfectly capture attribution to 23% webinars, 18% trade show booths, 15% SDR phone outreach, and 12% LinkedIn outreach.

B2C 91

B2C E-commerce Tradeshows Commission 91

PandaDoc

NOVEMBER 2, 2022

Define the goal of your outreach campaign. Research is crucial for cold outreach because it enables you to personalize your messaging — if you skip this step, your open and response rates (and, ultimately, the success of your strategy) will suffer. Next, you need to define what you want to achieve with this cold email campaign.

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

Hubspot

SEPTEMBER 11, 2018

So many resources make SEO complex. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company. Google assumes that the more popular a page or resource is, the more valuable is its content to readers. A broken redirect points to a resource that might no longer be there.

Engineering 101

Engineering Objectives and Key Results Follow-up Start-ups 101

Smart Calling

MARCH 17, 2020

Right now, many who did not have a need to do that are finding that they must, and I have many many resources to help them. Be Smart With your Outreach. Sure, it might prompt them to look for an alternate supplier. Most customers will appreciate the outreach regardless of what they decide to do in the short term.

Service 66

Service Sell Contact Gaming 66

Hubspot

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. Alternatively, you could also try to use go-to-market platforms like Dealfront to help establish and initiate your strategy framework. A website, an app, or a third-party distributor?

Go To Market 69

Go To Market Process GTM Launch 69

Cience

JULY 9, 2020

CIENCE believes that the combination of email sequences and phone calls has the best resources-to-efficiency ratio for B2B. According to SalesLoft , if you use both and take one channel out of the outreach equation you risk losing up to 98% of your response rate. They perform outbound outreach via email and social networks instead.

Cold Call 79

Cold Call Appointment Objectives and Key Results Prospecting 79

Hubspot

NOVEMBER 20, 2015

They then share those interviews with their potential audience on their blog. Interviewing experts for the blog is our way of sharing that same experience and insight with our audience,” explains Groove's Alex Turnbull. Compiling a spreadsheet of resources takes forever. The results: 15.5k video plays and 3,946 leads.

Lead generation 78

Lead generation Promote Contact Drivers/motivators 78

Cience

MAY 7, 2019

If your Total Addressable Market is approximately 200,000 companies, buying a list of 2,000,000 leads doesn’t sound like a good outreach strategy. I’ll explain why in the next chapter of the blog. In modern sales processes, before leads get on your account exec’s plate, they are processed by SDRs (alternatively called BDRs).

Appointment 58

Appointment Hospitality Lead generation Sales 58

PandaDoc

APRIL 3, 2023

better close rate than those which rely on the inside alternative. To that end, you should consider combining this guide with other resources, such as the top sales blogs all sales managers need to follow for practical tips and insights. appeared first on Blog. This, of course, means more closed sales for that rep.

Outside Sales 52

Outside Sales Inside sales Teamwork Quota 52

Cience

MAY 7, 2019

If your Total Addressable Market is approximately 200,000 companies, buying a list of 2,000,000 leads doesn’t sound like a good outreach strategy. I’ll explain why in the next chapter of the blog. In modern sales processes, before leads get on your account exec’s plate, they are processed by SDRs (alternatively called BDRs).

Appointment 40

Appointment Hospitality Lead generation Sales 40

Outreach

MARCH 3, 2021

Pitching your SaaS product blindly to just any company persona can result in lost time, overutilized resources, and increased costs. Is it cheaper than alternatives? A rich and informative blog can do you wonders in attracting qualified leads. The more robust your blog is, the better your chances are of getting qualified leads.

Profit margin 98

Profit margin Commission Objectives and Key Results Pipeline 98

SalesHandy

MAY 12, 2020

While providing various engaging solutions, they also offer some insights and USPs, proving themselves superior to their alternatives. Time for outreach. In this outreaching phase, the SDR introduces his product and provides a short solution to add some medicine to the prospect’s pain point. Help your prospects. Don’t worry!

Pipeline 69

Pipeline Conversion Contract Sales 69