Martech

JANUARY 26, 2024

Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. In this case, we’ll discuss targeting lower titles, as C-level executives in such companies often ignore outreach messages. Without case studies and reviews, it’ll be challenging to get started.

B2B 113

B2B Customers Appointment Objectives and Key Results 113

Martech

NOVEMBER 9, 2023

Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. Dig deeper: Consumers look to use AI for holiday shopping Top AI use cases. This broader study — 1,241 professionals split evenly between U.S. The willingness to adopt AI tools is there (see the SOCi study).

Trust 107

Trust Technology Technology Meeting 107

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Customer data-driven segmentation and insights can help focus survey questions on observed behaviors, customer profitability, key demographics and other valuable dimensions.

Drivers/motivators 108

Drivers/motivators Customers Technique Engineering 108

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. Prior to Twilio Segment, Katrina worked at Zuora, Salesforce and SAP. What you’ll get at ELG Con: Case studies from companies like Datadog, Cloudera, and more. She has also created award-winning integrated campaigns with data storytelling.

GTM 83

GTM Management Consulting Growth Pipeline 83

ClickFunnels

DECEMBER 20, 2022

Share Case Studies. It’s why virtually every chapter of Russell’s Secrets Trilogy starts with stories and case studies of people making important discoveries. By sending case studies to your existing customers, you can remind them of what’s possible and light a fire under them to take massive action.

Customers 148

Customers Real Estate Education Service 148

Search Engine Land

JANUARY 17, 2024

This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. So, I looked for three better examples. Business email address Subscribe Processing.

Objectives and Key Results 104

Objectives and Key Results Territory Campaign Retail 104

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. On the B2B side, if someone visits a blog post addressing a specific business challenge, an email with a case study about overcoming that challenge would add immediate value.

User Experience 103

User Experience Campaign Follow-up Clients 103

Martech

DECEMBER 27, 2023

This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. In the best-case scenario, your emails will land in Promotions or Updates. In the worst case — in the spam folder. That’s why you should strike a balance between personalization and scalability.

Follow-up 127

Follow-up Contact Trust CRM 127

ConversionXL

OCTOBER 14, 2021

In this case, you’ve captured customer loyalty, but perhaps not brand loyalty. Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. Brand association studies help you determine how customers feel about your brand.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Heinz Marketing

SEPTEMBER 5, 2023

Segment with Precision Just like prospects, not all customers are the same. Before creating your post-sale email game plan, segment your customers and individual users based on industry, company size, usage scenarios, and pain points. This approach empowers you to serve bespoke content that strikes a chord with each segment.

Customers 117

Customers Construction Consult Gaming 117

Search Engine Land

JANUARY 22, 2024

Failing to segment traffic sources and other critical factors. I’ll assume you know what stat sig is, but if that’s not the case, then you want to start here and play with this tool to better understand the remainder of this article.) Bottom line: you want to segment your test by traffic source as much as possible. Probably not.

A/B testing 102

A/B testing CTR Conversion Campaign 102

Search Engine Land

NOVEMBER 1, 2023

Linkable assets planning starts with a hyper-specific audience segment. Linkable assets have a story to tell, which can take the form of helpful infographics, interactive tools, blog articles, interviews, or just case studies. The study is the asset, but Miles Anderson tells the asset’s story in his byline.

Engineering 120

Engineering Technology Technology Process 120

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. It also means diving deeper into specific demographics by segmenting already niche markets.

Niche 100

Niche Territory Education Strategize 100

SaaStr

MARCH 6, 2022

This is why once you have 1 leader in a space, you should run the tables in that segment. Have 60%+ of the leaders in one segment, the rest are yours to lose. Arm your sales team with the best testimonials and case studies carefully tailored for each customer segment. 12+ CEO visits. Multiple unpaid pilots.

Sales 86

Sales Closing Prospecting Product 86

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. A carefully planned email strategy is essential for guiding your journey to higher frequency. The company is averse to risk.

Campaign 98

Campaign Drivers/motivators Start-ups Follow-up 98

ConversionXL

MARCH 17, 2021

Instead of providing B2B marketing consulting to a broad B2B market we decided to focus just on 2 segments: B2B tech and service-based companies with long and complex sales cycles. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Heinz Marketing

APRIL 26, 2023

Segment your accounts: There are multiple ways for account segmentation. You can start by vertical and then further segment those accounts based on their intent and engagement level. A further level down for segmentations is then based on Personas. Create content that is tailored to each segment of your target accounts.

Objectives and Key Results 102

Objectives and Key Results A/B testing B2B Follow-up 102

Search Engine Land

FEBRUARY 15, 2024

Audience segments Leveraging audience segments is powerful as it allows the application of audience segments to campaigns, enabling targeting, exclusion, and bid adjustments for enhanced campaign efficiency. This information can be used to create dedicated campaigns or adjust bids upward for these high-converting segments.

Lead generation 114

Lead generation Campaign SQL CRM 114

Martech

FEBRUARY 20, 2024

In addition to thought leadership articles and whitepapers, your B2B content marketing program should include case studies and success stories. Additionally, AI tools can be used to automatically optimize content and serve it to customer segments based on how previous iterations of the content performed in front of these audiences.

Strategize 124

Strategize B2B B2C Trust 124

Veloxy

APRIL 5, 2021

This segment reveals exactly what companies in the U.S. A recent study shows that over 30% of Americans now contact customer service more than before. As such, you need to understand the steps they take so as to deflect more cases. In this case, an agent can simply jump in and resolve the issue in the same message.

Customers 231

Customers Service Technology Technology 231

Sales Hacker

FEBRUARY 15, 2024

In a Gartner study ( source ), 86% of respondents said they’re open to some personalized communication from brands, but 55% were averse to communication that feels invasive, and 40% would stop doing business with those brands if the communication was irrelevant.

Prospecting 90

Prospecting Contact CRM Campaign 90

Martech

OCTOBER 30, 2023

Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization. The result? Step 2: Build foundations.

Objectives and Key Results 116

Objectives and Key Results Strategize Legal A/B testing 116

Veloxy

SEPTEMBER 4, 2023

Segment them into lists of 50 and send the campaign once a week. Winning Cold Email Template One of the biggest problems salespeople encounter when handed thousands of prospects is segmenting by goals. Segment your prospects by realistic times and days (eg. How to use this template? Follow the steps below: 1.

Cold Call 130

Cold Call B2B Campaign Clients 130

Veloxy

JUNE 22, 2023

Define Your Target Audience Segmenting your audience is a vital first step in crafting a sales messaging strategy that resonates with your target market. Studies have revealed that personalization is an effective tool in sales and marketing processes. Up to 80% of customers are more likely to purchase from brands that use it.

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Martech

DECEMBER 19, 2022

While clean rooms offer a host of services, the most common use cases include audience segmentation, audience overlap analysis and acting as the conduit to conduct measurement and attribution studies, all without compromising user privacy or sharing personally identifiable information. Use case: Measurement and attribution.

Drivers/motivators 94

Drivers/motivators Government Campaign Gaming 94

Search Engine Land

AUGUST 28, 2023

While you can't exclude certain age segments in SPC, TikTok will push your ads toward the most suitable users in each segment. In the case study below, you’ll see that results were similar in terms of CPA for more age segments, although the volume was different.

Campaign 96

Campaign Objectives and Key Results Clients Conversion 96

Martech

FEBRUARY 20, 2024

They have funded numerous court cases to block efforts to remediate the nation’s long history of discrimination based on race, gender and sexual orientation. Ethnic diversity remains particularly poor for the African American/Black and Hispanic/Latino segments.” from 27.4%, the second-highest level in the six-year study period.

Electricity 88

Electricity Advertising/ Marketing Gaming Follow-up 88

SaaStr

MAY 18, 2022

RingCentral is a very interesting case study in SaaS of starting very SMB, way in the early days of SaaS in 1999, keeping at it … and then tilting upmarket to going much more enterprise post-IPO. RingCentral gets almost half its revenue through channel partners — and it’s their fastest-growing segment.

Growth 99

Growth Product Customers 99

Search Engine Land

MAY 8, 2023

Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like. PPC is getting more complex, and so does paid search terminology.

Click Through Rate 96

Click Through Rate Closing Campaign Gaming 96

Search Engine Land

JANUARY 25, 2024

Recently, Google found that in some cases, just by adding a vertical video asset to a video action campaign, you can reach 10 to 20% more conversions compared to only offering horizontal videos for YouTube Shorts. Audience segments This lets you strategically target people with specific demographics, interests, and behaviors.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Search Engine Land

APRIL 24, 2024

They are perfect for highlighting various solutions, services or case studies relevant to B2B audiences. For example, you might create separate campaigns to promote different product lines, target different audience segments or test different ad formats. Dig deeper: LinkedIn content analytics: What it is and how to use it 6.

Objectives and Key Results 93

Objectives and Key Results Healthcare Campaign Lead generation 93

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. organic search, social, or referral), they rarely segment their audiences by behavior, demographics or conversions.

B2C 113

B2C Sports Referrals Non-Profits 113

Highspot

MARCH 25, 2024

For example, [short statistic or result from a case study relevant to their industry or problem]. Refine Email Segmentation Email segmentation divides your contact list into groups based on behaviors, demographics, and other factors. Analyze and understand who they must outshine in product, service, or process.

Pitch 52

Pitch A/B testing Sales Click Through Rate 52

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. CRM data cleanup.

Strategize 108

Strategize Technology Technology Retail 108

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Data-driven customer segmentation. Instead of arbitrarily dividing customers into audiences, marketers can use these platforms to craft segments based on actionable data. That’s where CDPs come in.

Customers 108

Customers Campaign Represent Presentation 108

Search Engine Land

APRIL 8, 2024

Dig deeper: Boosting search conversions: 5 behavioral strategies to test Utilize personalization and segmentation Leverage data-driven insights to personalize your content and tailor it to different segments of your audience. Deliver tangible value whether you’re publishing blog posts, videos, infographics or case studies.

Objectives and Key Results 115

Objectives and Key Results Promote Campaign Drivers/motivators 115

SaaStr

FEBRUARY 13, 2021

Its Business Applications segment is now its fastest growing of its 3 product segments, at a $650m+ run-rate and growing 20% year-over-year, vs 12% overall for the business as a whole. It also shows you can succeed in some segments even where you aren’t #1 (e.g., Probably, or at least, close enough. in annual bookings.

E-commerce 117

E-commerce Cross-sell CRM Up-sell 117