Remove sell-more-lose-faster
article thumbnail

Sell More by Losing Faster

Cerebral Selling

In fact, the relationship across dozens of sales reps in different geographies was clear: the more efficiently we moved a customer through the discovery phase, the greater our win rate. What’s more, the sales reps in the lower third in terms of time spent in the discovery phase of their sales cycles had 48 percent higher win rates.

Sell 130
article thumbnail

9 Questions B2B Sales Leaders Must Answer 2024

Iannarino

It is impossible to identify anything more important than increasing sales win rates. But trying to go faster than your client increases your odds of losing. You may also cause your team to be more transactional by having them prioritize their solution as the centerpiece of the sales conversation.

B2B 213
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

While you may want your sales team to focus on selling, they also spend much time on administrative tasks. In doing so, you can give your reps more time to sell while helping them reach more qualified leads. But with more businesses competing for a limited client pool, lead generation is becoming harder.

Product 246
article thumbnail

How To Sell More by Creating an Amazing Buying Experience

Cerebral Selling

For example: IKEA doesn’t sell furniture. They sell easy transport and assembly. Uber doesn’t sell transportation. They sell frictionless rides on demand. Disney doesn’t sell rides and movies. They sell magic and enchantment. Ritz Carlton doesn’t sell hotel rooms.

Sell 130
article thumbnail

6 Lessons Learned from A Year of Pandemic Selling

Cerebral Selling

365 days after the release of Sell The Way You Buy , here are some of my key sales lessons learned from a year of pandemic selling. Value is a subjective feeling that can vary wildly in different selling situations. Your business case numbers need to be more relevant than ever. To win more, lose faster.

Sell 136
article thumbnail

Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up.

article thumbnail

How to Create a Sense of Urgency in the Mind of Your Customer

Cerebral Selling

As part of his Nobel Prize-winning body of work, psychologist and economist Daniel Kahneman describes the theory of loss aversion ; a cognitive bias that explains how the pain of losing something is more psychologically powerful than the pleasure of gaining.

Customers 193