Hubspot

FEBRUARY 9, 2021

For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. And one of the most necessary is clear and effective communication. Communication is at the root of every interaction for businesses.

Contract 101

Contract Represent Start-ups Consult 101

Sales Hacker

MAY 7, 2020

A crisis can arise from anywhere… A manufacturing error, a complaint that goes viral… or a global health crisis. Unfortunately, regardless of how strong or established your business, there’s no guarantee it’s immune to crisis. Then we’ll look at how to respond during the crisis. Let’s get into it.

Objectives and Key Results 81

Objectives and Key Results Manufacturing Legal Retail 81

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis.

Trust 101

Trust Promote Education Entertainment 101

Salesmate

AUGUST 4, 2020

The 2020 crisis decimated businesses globally. If looked through an optimistic lens, even sales professionals can find opportunities during the crisis and contribute to the business revenue. Tips for selling successfully during a crisis. Crisis calls for a mindset shift. Acknowledge the crisis.

Sell 102

Sell CRM Pipeline Finance 102

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." or "What services does a PR agency provide?".

Strategize 99

Strategize Price Pitch Government 99

ConversionXL

MARCH 19, 2020

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. The financial crisis of the late 2000s reinforced, countered, or updated many lessons gleaned from previous turmoils.

Growth 121

Growth Non-Profits Price Promote 121

Hubspot

JUNE 1, 2021

Product and service quality. As you can see, most of the associations are a mix of services or products the company may provide along with certain traits and concepts. Then, you have your messaging, which highlights the value you offer, communicates the benefits of your brand, and should differentiate you from your competitors.

Relationship building 99

Relationship building Relationship Management Campaign Represent 99

criteria for success

JANUARY 14, 2020

Before we get into what makes the best sales process for professional services, we need to dispel the head trash most professional services have about selling. The Best Sales Process for Professional Services Companies. Lead Generation for Professional Services. Developing a Targeting Plan. Asking for Referrals.

Service 52

Service Process Referrals Sales 52

Martech

MARCH 10, 2022

Kite Hill has just launched a “Tech for Good” pitch-off, asking technology start-ups with diverse founders to apply for a three-month pro bono communications program. One, it’s within our existing client base that ‘s shifting their broader communications efforts and strategies, so there’s an opportunity there.

Start-ups 97

Start-ups Non-Profits Government Pitch 97

Lead Fuze

JUNE 27, 2023

We’ll delve into building a compelling brand identity on various social media platforms, analyzing competitors for effective branding strategies, and packaging services attractively with clear value propositions. It could be anything from exceptional customer service to innovative solutions or specific expertise in certain industries.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Sales Hacker

MARCH 18, 2020

The COVID-19 outbreak has been hitting the world where it hurts since February, ultimately affecting our lifestyles, our plans, and, naturally, our businesses. The crisis ends during Q1. Ensure two-way communication between you, your local managers, and your teams. Make sure not to build a plan for a month and roll with it.

B2B 135

B2B Healthcare Hospitality Cross-sell 135

Sales Hacker

APRIL 1, 2021

A global crisis can feel like a smart time to pull in and close down anything not central to a business’ operations. Your efforts before a global crisis can be especially helpful at the time by showing you what the market may return to, or beneficial areas relative to the crisis itself. Unfortunately, the opposite is true.

E-commerce 67

E-commerce Territory Transportation B2C 67

Martech

DECEMBER 9, 2022

Since then, despite the ongoing supply chain crisis and rumors of recession, ecommerce and retail seem to be resilient. billion global shoppers in more than 60 countries powered by Commerce Cloud, as well as Marketing Cloud and Service Cloud data from retailers. ” The retail roller coaster. ” Why we care.

Retail 107

Retail Construction Referrals Gaming 107

Sales Hacker

APRIL 7, 2020

We’re going to guide you through how to approach team management during a crisis so you can keep your company growing and your team positive and productive. It All Starts with a Plan: Strategic Selling in a Crisis. All successful sales strategies start with proper planning. How will you support your teams?

Clients 62

Clients Drivers/motivators Pitch Cold Call 62

Heinz Marketing

AUGUST 14, 2021

Whether you’re having a one-on-one meeting, speaking at an industry, or just shooting the breeze with friends or family, communicating with clarity shouldn’t be overlooked. When we miss the numbers, we panic, we whip ourselves into a frenzy of activity to do more–all in service of making the numbers. Learning To Speak With Clarity.

B2B 110

B2B Account management Lead generation Service 110

Lead Fuze

NOVEMBER 30, 2021

Growth Expansion in Times of Crisis: Good Move, or Too Risky for Established Companies? When a global crisis occurs, it can be easy to pull in and close down any non-essential operations. B2B customers are looking for a more digital, self-service experience. If you’re a SaaS company, I hope this was helpful.

E-commerce 52

E-commerce Territory Transportation Retail 52

Martech

APRIL 19, 2023

Applications of decision intelligence DI applies to various decision-making problems, such as resource allocation, risk management, strategic planning, and, yes, marketing. DI has been applied in credit applications or fraud detection in financial services. If you can change your mind for free, no decision has yet been made.

Strategize 119

Strategize GTM Healthcare Strategic planning 119

Miller Heiman Group

MAY 12, 2020

Its other task is to communicate, letting your sales team know that the company cares about them and is working to help them succeed. Additionally, your organization should only offer temporary adjustments to employees in good standing—not for employees who don’t have a track record of meeting their quota or who are on a performance plan.

Quota 75

Quota Finance Sales Represent 75

Sales Hacker

JULY 2, 2020

Step 2: Stress the Value of Communication. Communication is essential to the human condition. Regular communication keeps everyone on the same page and helps your sales teams stay happy and productive. Think about the different modes of communication your employees might need. Step 5: Constantly Learn and Grow.

Objectives and Key Results 125

Objectives and Key Results Customer Relationship Management CRM Pipeline 125

Lead Fuze

DECEMBER 1, 2021

A company in the Financial Services or Banking industry. Many salespeople forget to contact their past clients when they are trying to sell a product or service. Make a list of all old clients you would like to contact and offer them your services again. Go through a variety of filters to zero in on the leads you want to reach.

Contact 52

Contact Sales Government Clients 52

Hubspot

APRIL 8, 2020

From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Over time, we plan to add further breakdowns (such as by channel and company size). About the Data. Resources to Help.

Territory 101

Territory Education Pipeline Cold Call 101

Sales Pop!

JULY 18, 2022

As a consequence, businesses continue to oversaturate customers’ mailboxes with communications, which have a customization token that is either blank or wrong. Despite the fact that personalization testing differs amongst email services, this step shouldn’t be skipped. How can you fix this email mistake?

CTR 90

CTR Campaign Click Through Rate Clients 90

Hubspot

APRIL 23, 2020

Marketers are sending a lot of emails during this crisis, and the good news is that readers are opening them at record rates. Instead of dialing up the promotion of your products and services during a crisis, focus on nurturing the long-term relationship. Use this guide to develop a start-to-finish content marketing plan.

Territory 93

Territory CRM Education Cold Call 93

Sales Hacker

JULY 1, 2021

Their company was getting a lot of buzz, and planning for the IPO was already in flight. How will this impact how your customers respond to your products and or services? These are essential elements of any business plan to consider. When you don’t have a plan, you risk losing control of a sale. John’s story.

Retail 79

Retail Sales Appointment CRM 79

Lead Fuze

NOVEMBER 4, 2021

Communication is essential in supporting remote teams. Communication is the key to keeping everyone on track. Consider all the different modes of communication your employees might need to use. Consider training your employees on when to use each type of communication. Step 2: Emphasize the Importance of Collaboration.

Technology 52

Technology Technology Sales CRM 52

Heinz Marketing

SEPTEMBER 7, 2020

Everybody was stepping in to man the phones with our travel consultants who were working around the clock, answering calls, rerouting people, getting folks home, but also just communicating. We had to really just shift into crisis comms overdrive right in that first period. There was so much unknown about what was happening.

Pipeline 89

Pipeline B2B Sales Education 89

Sales Hacker

APRIL 21, 2020

Prior to assuming the role of CEO, Jim served as managing director and general manager of Gerson Lehrman Group’s largest and most profitable business unit, their financial services unit where he grew revenues to more than $200 million. Tactics for organizational communication [23:04]. About Jim Sharpe and Aventri [02:02].

Manufacturing 67

Manufacturing Start-ups Contract Clients 67

Hubspot

MARCH 22, 2012

According to Zendesk , 62% of consumers have used social media for customer service issues. And if you don't use social media for customer service, news flash: consumers will do it anyway. Set Up a Crisis Response Plan. Often it's not lack of answers, but lack of communication that can turn a crisis from bad to worse.

Angle 74

Angle Follow-up Service Start-ups 74

Sales Hacker

MAY 6, 2020

Aim for CLEAR communication. Aim for CLEAR Communication. Working remotely means that we’re obviously not in the same room as our potential clients, this means many non-verbal communication elements can be missed (e.g., Switching from verbal conversation to text-based communication can be tricky. Celebrate small wins.

Pitch 87

Pitch Drivers/motivators Gaming Technique 87

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. Even as cities, businesses, and workplaces slowly reopen, shoppers plan to stay cautious about their budgets.

Gambling 101

Gambling Entertainment Price Campaign 101

Lead Fuze

JULY 1, 2021

Instead of looking solely to generate new leads and promote your company’s services, you should invest in nurturing leads. Even if your services aren’t top of mind right now, lead nurturing is about building relationships with ideal customers until they’re ready to buy in the future. What is B2B Lead Nurturing?

B2B 52

B2B Lead generation Education Campaign 52

Heinz Marketing

SEPTEMBER 28, 2020

But your ability to narrow in on a more precise, a narrower set of objectives, that the prospect is pursuing and your ability to communicate some shorter time to value. There’s a reason you have a product or service and your message wouldn’t resonate with them in the first place. What areas do you need to coach?

Pipeline 133

Pipeline Outside Sales Sales Up-sell 133

Closing Bigger

NOVEMBER 27, 2013

Social media communications is much the same. Out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service (SproutSocial). While you’re resisting change your competitors are building community and gaining future customers (some of them yours).

Networking 78

Networking Drivers/motivators Referrals Pitch 78

Hubspot

OCTOBER 2, 2019

Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Covering Up a Crisis -- whether you're working against persistent internal issues or fending off bad press, a rebrand isn't the answer. Just look at Old Spice.

Start-ups 101

Start-ups Follow-up Launch Service 101

Hubspot

APRIL 27, 2020

When urgently switching focus to strategies for survival, as many businesses are now having to do, it's easy to become absorbed in short-term thinking and to forget the fact that the decisions made in the midst of a crisis can have lasting effects — positive or negative — on the path back to growth. Budgets need to be cut.

Growth 19

Growth Education Service Prospecting 19

Hubspot

OCTOBER 23, 2018

It's possible that an organization like the World Bee Project is working on something similar: getting important data about the global pollinator crisis into the hands of the people most likely to act on it. Of course, it seems as though there are plans to make the experience even more interactive. Bringing VR to the Audience First.

Represent 68

Represent Gaming Technology Technology 68

Hubspot

SEPTEMBER 15, 2017

To add insult to injury, three executives sold close to $2 million of their stock in Equifax sometime within that window, which was not part of any 10b5-1 scheduled trading plans. We’re witnessing a showdown among workplace communication apps. This is not a tough one to figure out, folks: Transparency is everything.

Drivers/motivators 75

Drivers/motivators Technology Technology Launch 75