Hubspot

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. We actually opened up our commercial sales offices there and our BDR offices there. And we build what we call stream teams.

GTM 74

GTM Engineering Customers Cross-sell 74

Sales Hacker

JULY 1, 2025

Learn more about TriNet at: [link] GTM 153 Episode Transcript Austin Hughes: The way that we thought about growth as a function was much more akin to how you run product team. Buyers just wanna solve problems, and if you can prove that you’re the best person to solve that problem for them like they’ll take you up on that.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

MARCH 4, 2025

It’s your host, Scott Barker, and we really appreciate you lending us your eardrums for the [00:03:00] next 45 minutes or an hour or so, uh, we have a fantastic guest lined up, I am joined by Jessica Gilmartin, Jessica, welcome, Jessica Gilmartin: Thank you very much. And when should companies start thinking about making that shift?

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 25, 2025

I think I got to start by maybe putting you on the spot a little bit. yeah, we’re, we’re, we’ve landed on the moon and it’s like, you know, businesses are getting real ROI and, you know, fundamentally transforming with this technology. I mean, moonshot projects sound pretty fun. And mainly the moon now.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

JANUARY 7, 2025

But since I started using Superhuman last quarter, I was able to get back to inbox zero within minutes. I dont know how I didnt start on Superhuman sooner. So if I look at a month or a quarter, you start and you say, okay, do we have enough pipeline? So I think I’m going to start with what is the same.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

JUNE 24, 2025

Steven Farnsworth: And the number of people who come up really excited about Gaiia, but are in year three of a 15 year contract, or a 10 year contract is shocking. Paul Irving: It’s my honor to be up on the stage with three of three of my favorite people. So I’m gonna start with just some intros, if you don’t mind.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. Not to start off with an AI question. You hear Dennis’s name, time and time again.

GTM 88

GTM Customers Construction X-functional 88

Salesforce

OCTOBER 29, 2024

This was a huge shock — but as my company’s VP of global technical support, I quickly saw an opportunity to improve our technology. We looked thoroughly at five customer support management technologies. Deprecation meant our CSM would no longer be supported, opening us up to potential vulnerabilities. Implementation.

Service 69

Service Customers X-functional Pharmaceutical 69

Sales Hacker

MAY 20, 2025

Is everything that we’ve learned up to this point, helping us drive insight to fuel strategy for that next layer of growth. I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. And like, it’s a great marriage, but it, it always starts with pain.

GTM 106

GTM Engineering Growth X-functional 106

Sales Hacker

JUNE 10, 2025

What GTM functions (e.g. The Focus Statement Template ” → A Google Doc-style worksheet to help executives define their ideal role, company stage, function, sector, and target company list. “ Maybe let’s start from the top in terms of the talent network and what you’re seeing from a reduction.

GTM 66

GTM Networking Growth Go To Market 66

Martech

OCTOBER 29, 2024

Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions. In nature, things start to change when something pressures a system. Give AI unusual prompts and see what it comes up with. Processing.

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. 18:13 The role of cross-functional communication. 38:33 The commoditization of technology in the age of AI. So you guys are open up a new chapter down there. 26:59 The commoditization of funding. I love that.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. You’re an investor also a phenomenal human so let’s start and jump right in.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

FEBRUARY 18, 2025

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So I always like to tee it up a little bit for the listeners.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

APRIL 1, 2025

Uh, I’ve got a fantastic guest lined up today. Um, and it just, just doesn’t, doesn’t pass, you know, it doesn’t get the energy up. The revenue leader needs to have an overwhelming amount of focus on retention. clarity, empowerment, and accountability can drive very good things.[00:01:00] Hayden, welcome.

GTM 63

GTM Up-sell Start-ups Gaming 63

SaaStr

APRIL 8, 2025

She brings over two decades of experience in technology venture capital and has been recognized as one of the Top 100 Most Influential Women in Business. We can do it in X time for Y cost.” Where the Real Opportunity Lives The biggest opportunities right now are in what I call “AI applications as a service” (AIaaS).

X-functional 79

X-functional Healthcare Government Networking 79

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Email: Business email address Sign me up! X-axis: Difficulty of implementation. Processing. Better return on ad spend (ROAS) and lower customer acquisition costs.

Customers 103

Customers Cross-sell E-commerce X-functional 103

Hubspot

FEBRUARY 12, 2025

So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. You also have to avoid creating technology for technologys sake. Google NLP. Elasticsearch.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

JULY 18, 2025

These tools don’t just serve up 10 blue links, they summarize and serve what they trust. Here’s how to do so: Prompt visibility : Use a gen-AI search monitoring tool to see if you show up in ChatGPT, Claude, Perplexity. Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them.

Gaming 63

Gaming GTM SQL X-functional 63

Martech

MAY 5, 2025

When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list. AI will replace X% of customer service jobs by [insert year]. Email: Business email address Sign me up! Processing.

Service 107

Service Customers X-functional Contact 107

Sales Hacker

MAY 27, 2025

GTM 148 Episode Transcript Sean Whiteley: AI affords you the ability to question how you’ve done things historically, and there’s a new way to do it, and you have to start thinking differently. there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows.

GTM 66

GTM X-functional Start-ups Go To Market 66

Sales Hacker

FEBRUARY 25, 2025

So we appreciate the support, uh, every week and appreciate you taking the time to level up, uh, and really care about your career and the companies you’re a part of or the companies you’re founding. We’re getting this time together but quickly for the listeners, I always like to tee up just a little bit of a background.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Instead, they focus on just one element of it, e.g. landing pages, pop-ups, etc.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Anthony Cole Training

JUNE 1, 2015

He explained: “I’ve had a chance to see a lot of companies go from small, flat, non-growing organizations to organizations where something happens and they really begin to kick into gear and they start to grow.” They are completely willing to give up who they are at any given time to achieve what they want to achieve.

X-functional 189

X-functional Technology Technology Growth 189

Martech

MARCH 1, 2022

One of the superpowers marketing professionals are expected to have is staying on top of the evolving marketing technology landscape. Have you ever been in a meeting and had someone turn to you and say, “What do you think about Product X?” In 2021, more than $35B in funding went to marketing technology companies.

X-functional 107

X-functional Hospitality Technology Technology 107

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. AI can help solve this issue.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Heinz Marketing

FEBRUARY 26, 2021

It became clear that the only way to wrap my head around this task was to switch my typical top-down way of thinking about the buying committee to a bottom-up approach. Instead of identifying key buyer personas and then categorizing specific titles and job functions under each, I looked at specific job titles and functions first.

Government 123

Government X-functional Angle B2B 123

Martech

APRIL 8, 2022

Not long ago, marketing operations was the “clean-up-on-aisle-13” squad. But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. I’ll start with a playful quiz.

X-functional 124

X-functional Technology Technology Strategize 124

Martech

NOVEMBER 9, 2023

At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey. For example, a customer may never know why one vendor got placed at (x, y) and another one at (x1, y1).

X-functional 114

X-functional Strategize B2B Territory 114

Heinz Marketing

NOVEMBER 16, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide.

B2B 122

B2B X-functional SQL UX 122

Sales Hacker

AUGUST 7, 2024

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Splitting out the sales engineering work from the implementation work avoids this pressure that complex products and technologies create. For example, “how do I implement X using this API?”

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start. Markets, technology and competitors have moved forward. Momentum is gone, and it takes time to ramp back up.

X-functional 107

X-functional Objectives and Key Results Technology Technology 107

Martech

OCTOBER 20, 2022

“The field of marketing technology has expanded enormously over the past five years,” said Scott Brinker, the voice behind ChiefMartec.com. A marketing technologist is someone who designs and operates technology solutions to aid marketing. Train and support marketing staff on using marketing technology products.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry. Several news sites and organizations have daily or weekly newsletters that round up all the important PPC news. It’s how I start each weekday.

X-functional 96

X-functional Retail Engineering Follow-up 96

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. .” People started bringing us together on advisory boards. A: It did.

X-functional 103

X-functional Technology Technology Construction 103

Salesforce

JANUARY 22, 2024

And while there’s been much fear around AI taking our jobs away, the new technology will, in fact, give rise to myriad new jobs for human beings. And if you work in the legal or healthcare fields, AI can help analyze and research contracts or help interpret MRIs and X-rays, respectively.

Healthcare 122

Healthcare X-functional Engineering Technology 122