SaaStr

JUNE 17, 2023

In the ever-evolving landscape of SaaS, Venture Capital, Bootstrapping, and Valuations – understanding market trends and investment patterns is critical. We’ll explain Jason’s take on the recent market fluctuations, highlighting major deals that shaped investment patterns and their effects on valuation trends.

Growth 89

Growth E-commerce Profit margin Strategize 89

SaaStr

OCTOBER 7, 2022

The number of global venture capital (VC) investments dipped in 2022, thanks to ongoing geopolitical tensions, turbulence in global capital markets, supply chain issues, and increasing interest rates. VCs and investors are still adjusting to the market. Founder-led funds have also had an impact on the state of the market.

Construction 85

Construction Growth Niche Meeting 85

Hubspot

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. The respondents consisted of both marketing professionals and online consumers. The State of Video Marketing in 2018. Marketers rely on video to help them do their jobs.

Technique 101

Technique Entertainment Service Start-ups 101

Hubspot

FEBRUARY 16, 2017

And, as with most marketing trends, the more consumers have watched, the more marketers have spent. The survey spanned across 311 unique respondents -- both marketing professionals and online consumers. The State of Video Marketing 2017. Of course, it's no secret that video content has become staggeringly popular.

Pitch 78

Pitch Technique Start-ups Campaign 78

Score More Sales

MAY 30, 2013

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. The biggest takeaway? and having some car troubles.

Technology 96

Technology Technology Represent B2B 96

Hubspot

MAY 16, 2017

That's always been the purpose of marketing and sales. That's why we produce the State of Inbound research report each year: to help you stay up-to-date on all the marketing and sales changes that matter for your business. Download our most data-packed edition of the State of Inbound today.

Sales 75

Sales Service Customers Product 75

Hubspot

OCTOBER 13, 2015

Every year, the marketing industry undergoes some serious changes. New technology emerges, people's behaviors change, and as a result, marketers are often left with an entirely different playing field. To make better sense of these changes and trends, we did some research and collected insights from 4,000 marketers and salespeople.

Territory 76

Territory Campaign Contact Technology 76

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Networking 78

Networking Lead generation B2B Campaign 78

The Bridge Group

MAY 21, 2020

Are we over the hump? Is the snowball still rolling downhill? So I decided to do some research. I built a list of 200 B2B SaaS companies that: Had 100+ employees. Took venture funding since 2018 and. Are HQ’d in the US or Canada. Here’s what I found. Point 1: Funded B2B SaaS was hit hard. That is staggering for a period of just 7 weeks.

B2B 37

B2B Real Estate Hospitality Up-sell 37

Martech

MAY 1, 2024

Deloitte’s comprehensive “State of Social Media” report reveals that social-first brands are achieving remarkable outcomes – including an average 10.2% The post The future of marketing is social appeared first on MarTech.

Customers 107

Customers 107

Hubspot

MAY 21, 2019

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. Read on to learn about the marketing trends that could move from hype to reality in 2019. Multicultural Marketing. Neuromarketing.

Angle 78

Angle Entertainment Retail Technology 78

Pointclear

APRIL 4, 2011

I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. If so, why has that occurred and what should marketers do about it? Marketing should embrace it. This is not a problem, but an opportunity.

Manufacturing 69

Manufacturing Entertainment Sports Finance 69

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States.

Strategize 121

Strategize B2B Conversion Process 121

Hubspot

MARCH 18, 2016

Every year for the last eight years, we've published a little report we like to call the State of Inbound. In short, this report benchmarks the tactics, challenges, and priorities of marketers and salespeople around the world. as well as what you think will disrupt a marketer’s day job.

Technology 54

Technology Technology 54

The Bridge Group

MARCH 19, 2021

We’ve been closely following the B2B tech hiring market over the last twelve months. The unemployment rate for Some College or Associate's Degree, 25yrs+ now stands at 6.2% - bringing us back to the job market of the mid-2010s. Compared to the trough (mid 2020) things are massively improved. Job losses peaked in late Q3.

B2B 31

B2B Follow-up Closing Sales 31

Search Engine Land

MAY 7, 2024

That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 70% don’t believe Bing can take away search market share from Google. You can read the full report here: The State of Technical SEO Report 2024 Dig deeper. The report.

Represent 105

Represent Market share Growth 105

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers' costs, budgets, lead quality, and priorities. 10 Graphs from the 2012 State of Inbound Report.

B2C 71

B2C Networking B2B Customers 71

Search Engine Land

FEBRUARY 5, 2024

Justice Department and a coalition of states. The tech giant, which owns a 90% market share in search, is accused of paying massive sums to companies like Apple to make it the default search engine on products like the iPhone. What the States and the Justice Department is saying. ” Why we care. What Google is saying.

Legal 107

Legal Engineering Market share Presentation 107

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. Each system that you own impacts another.

Engineering 95

Engineering Product Electricity Start-ups 95

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Strategize 113

Strategize Trust Legal Retail 113

Search Engine Land

FEBRUARY 23, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it’s not obligated to engage with Microsoft on SA360 features. Google accused the U.S. antitrust law. antitrust law.

Legal 121

Legal Government Manufacturing Contract 121

Search Engine Land

FEBRUARY 9, 2024

Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. Get the daily newsletter search marketers rely on. country-specifics. Why we care.

Gambling 115

Gambling Gaming Sports Promote 115

Search Engine Land

JANUARY 4, 2024

The Google Ads gambling and games policy United States country-specifics has been updated. From January 4, the platform will accept and run ads for sports betting from state-approved entities in Delaware. State-run entities: If you operate in one of the countries where Google allows only state-run entities, use this form.

Gambling 116

Gambling Gaming Sports Campaign 116

Salesforce

MAY 13, 2024

And the majority of small businesses in the United States have fewer than five employees, according to the U.S. Small Business Administration (SBA) as independent operations having fewer than 200 employees. Census Bureau. But the number — or lack — of employees doesn’t necessarily define a “small business.”

52

52

Search Engine Land

FEBRUARY 22, 2024

Get the daily newsletter search marketers rely on. The data below shows the top five best and worst-performing states based on cost per conversion and spend. You can see that the best and worst-performing states in cost per conversion are five times different. For example, I live in the suburbs but often go into the city.

Territory 114

Territory Campaign Lead generation Strategize 114

Search Engine Land

MAY 3, 2024

The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers unified solutions for reaching those viewers. Bottom line: The connected TV ad market is rapidly evolving and highly fragmented. million incremental. Google’s announcement.

Drivers/motivators 106

Drivers/motivators Pitch Campaign Service 106

Martech

MAY 7, 2024

New genAI tools abound in the marketer’s toolbox. But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. GenAI images and text. Image: Meta. Text creation. No political ads.

Technology 107

Technology Technology Price Campaign 107

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 110

Customers Represent Promote Start-ups 110

Search Engine Land

MARCH 8, 2024

Senators of staging a “predetermined” vote to ban the platform in the United States. If it doesn’t, TikTok could be completely banned in the United States , losing its 150 million-strong user base in America. Get the daily newsletter search marketers rely on. TikTok accused U.S. Next week, the U.S.

Government 114

Government Represent Process 114

SaaStr

FEBRUARY 11, 2024

SaaStr 722: 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin   3. SaaStr 718: Predictions for Venture, IPOs and the State of SaaS in 2024 with SaaStr CEO and Founder Jason Lemkin and Harry Stebbings, Founder and Host of the 20 Minute VC  5. Hosted by Sam Blond, Partner at Founders Fund     4.

Customers 101

Customers Sales 101

Search Engine Land

MAY 8, 2024

” State of play. Get the daily newsletter search marketers rely on. Reddit venturing into search ads could present a lucrative opportunity to target users with high intent. Advertisers will get the diversity in available platforms they crave as signs of decreasing Google trust levels prevail. What they’re saying.

User Experience 105

User Experience Trust Presentation Product 105

Martech

FEBRUARY 26, 2024

Department of Justice, which has accused it of unlawfully monopolizing the search market. Google also addressed the claim by the Colorado Plaintiffs regarding its alleged unfair operation of SA360, stating it’s not obligated to engage with Microsoft on SA360 features. Google accused the U.S. antitrust law. antitrust law. antitrust law.

Government 105

Government Legal Manufacturing Contract 105

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Technique 102

Technique B2C User Experience Strategize 102

Martech

FEBRUARY 1, 2024

This new tool gives digital marketers the ability to compare ad partners on the basis of compliance. The platform focuses on data privacy practices and state laws governing them. The IAB Diligence Platform is built on the SafeGuard Privacy Platform, which includes updated state law assessments and a vendor compliance hub.

Launch 113

Launch Government Legal Trust 113

Martech

MARCH 8, 2024

A common mistake is stating the problem as something you’ll solve with generative AI. ” “As a marketing manager, I want to scale my team’s content creation, so that they are creating more valuable content for our audience” Where businesses go wrong is stopping the sentence at “what to.”

Objectives and Key Results 124

Objectives and Key Results Strategize Government Technology 124

Martech

SEPTEMBER 21, 2023

Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park. State Farm Park. “A State Farm is the media company’s naming rights partner.

Gaming 106

Gaming Entertainment Launch Networking 106