Martech

AUGUST 3, 2023

The calculation is: 1 ÷ 0.05 = 20 months Now it gets complicated I won’t blame you if you stop right here because if you go on, you run the risk of analysis psychosis. Pursuing all those questions is the path to madness. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment.

Government 94

Government Hospitality Click Through Rate Campaign 94

Partners in Excellence

FEBRUARY 24, 2022

Long time readers will know that every once in a while I need to vent and express my frustration with some of the mindless things we see people doing in sales and marketing. This is one of those posts. Yes, I’ll whine, yes, many of you get the same things inflicted on you, and maybe we can let off a little steam and chuckle. A good start!”

Strategic partnership 104

Strategic partnership Promote Represent Consult 104

Martech

MARCH 25, 2022

Here are my top five things email marketers need to stop doing and what to do instead. ” It won’t stop people from replying. If I start thinking about this, I’ll get mad all over again, and right now, I’m feeling pretty good. The other morning, I woke up in a foul mood. And that kicked off this rant.

Real Estate 129

Real Estate Cross-sell Appointment Start-ups 129

Partners in Excellence

NOVEMBER 9, 2020

Following his directions we mad our meeting with about 10 minutes to spare. Or if they see great difficulty in getting to their destination, they may just stop. Before leaving, I looked at Google Maps, got a rough idea of how to go and how much time I should allow. Fortunately, I had a colleague with me. My colleague, jumped in.

Construction 105

Construction Follow-up Start-ups Meeting 105

SaaStr

AUGUST 7, 2020

My VC is now mad at me. Stop taking out the garbage yourself as early as you can. Q:As a founder of a series A startup, was it unreasonable for me to use the company’s money for first class tickets? A European company was interested in doing a 7-figure deal with us and I paid $32k for 4 first class tickets. But here’s the thing.

Closing 102

Closing Follow-up Start-ups Meeting 102

A Sales Guy

OCTOBER 5, 2015

Let me drop some mad wisdom on you: There is way too much information on the web. If you want to have a sales organization that can kick ass and win in todays selling world, stop building “ selling ” teams and start building “ teaching ” teams because THAT’S where the win is. No one wants to be pitched.

Pitch 143

Pitch Education Sales Prospecting 143

Martech

FEBRUARY 2, 2022

As all eyes will soon turn to hoops in next month’s March Madness, Denny’s is partnering with Stanford junior forward Fran Belibi as part of its continued effort to showcase underrepresented athletes, as well as to celebrate the return of Denny’s Super Slam breakfast deal. ‘Super Slam’ dunk to engage fans with NIL partnership.

Sports 101

Sports Customers Gaming Launch 101

Outreach

APRIL 1, 2019

That made us howlin’ mad. So stop being ignored and start playing fetch with your future customers. You spend all your time researching and reaching out to the perfect prospects only to have your emails and calls join countless others in a sea of sales communications washing over potential buyers. Simply put—it’s ruff.

Prospecting 85

Prospecting Start-ups Closing Customers 85

Partners in Excellence

MARCH 22, 2024

I learned he is a surfer and that he was hitting the waves just about 30 miles north of where I was trying to hit the waves… Wish I had known back then, we could have had some great conversations waiting for the right wave. More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.”

Sell 77

Sell Construction Finance Up-sell 77

Salesforce

OCTOBER 27, 2021

Eliminate unnecessary meetings — and help stop the meeting madness — by leveraging a team channel. The more I use Slack, the more I’m learning the value of simple hacks that help me fine-tune the app to work best for me. Slack is your company’s digital headquarters. Just set up a channel for your team (e.g.,

Promote 96

Promote Finance Meeting Conversion 96

SalesProInsider

OCTOBER 28, 2021

It’s time to stop the madness! Yet many don’t take the same approach for their sales function. Instead they follow a few typical paths: The owner continues to be the main “rainmaker” with some marketing help for leads and branding. The owner hires a sales rep and sets them loose, expecting they’ll know what to do. People (the Who).

Process 83

Process Sales Follow-up Up-sell 83

Martech

JUNE 24, 2022

Remember the GEICO TV commercial where Caleb the Camel swaggers through an office shouting, “Guess what day it is?” ” Now picture me hanging over your cubicle and waving my hands to get your attention. “Mike, Mike, Mike, Mike, Mike! Guess what time of year it is!” ” “Time to think about the holidays?”

E-commerce 106

E-commerce Retail Start-ups Follow-up 106

A Sales Guy

JUNE 15, 2014

Stoffle (that’s the honey badgers name) can teach us all a few lessons; 1) Attitude is everything, Stoffle never get’s mad or defeated, he just accepts his new challenge and moved on. Stoffle never stops, he never quits, he is always looking for ways to get out of his pen. We then turn ourselves into victims.

Sales 126

Sales 126

Search Engine Land

MARCH 15, 2023

Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4? But on Oct.

Launch 92

Launch Engineering Gaming Territory 92

Search Engine Land

SEPTEMBER 19, 2023

Most of us get the ick around used car salesmen and high-pressure tactics, but subtler persuasion techniques can be far more powerful. Consider the unassuming Google Ads interface. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone.

Campaign 142

Campaign Represent Technique Contact 142

Pointclear

NOVEMBER 29, 2016

At some point it has to stop, doesn’t it? You would think so, but there are few signs of it stopping in the real world today. You would think so, but there are few signs of it stopping in the real world today. Sales is mad. This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. Simplified.”

Lead generation 85

Lead generation Quota Up-sell CRM 85

SaaStr

MAY 11, 2019

Threatening a customer that forgets about an auto-renew and has already stopped using you is sort of the same thing. You’ll be mad! And really, an “auto-renew for another year without notice” clause can basically do the same thing. You’ll be tempted to do a lot of things in the early days, especially. SaaS is about recurring revenue.

Service 55

Service Growth Customers Product 55

A Sales Guy

OCTOBER 28, 2013

eventually stops working, because someone, somewhere moves. Career Development change in business change in sales how to be a change agent how to be an innovator the best innovators the best way to change why change makes people mad' We’re paid to deliver. We focus on the noun; profits, cash, revenue, customers, etc.

Product 113

Product Customers Sales 113

Search Engine Land

MARCH 9, 2023

Yelp to Congress: Don’t investigate Google without looking at search 2020: The reviews site wanted to stop Google’s “self-preferencing” in the local SERP. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes.

E-commerce 94

E-commerce Territory Engineering Networking 94

Martech

MARCH 31, 2022

For many CMOs, the marketing ops team is the killer of dreams, stopping creative marketing strategies in their tracks or diluting them beyond recognition. You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! Was it your bathrobe?

Appointment 108

Appointment Government Strategize Engineering 108

The 5% Institute

JULY 5, 2019

As a Sales Trainer, the number one question I am asked is how to close more sales. Just like the diet pill extravaganza that we see on infomercials, people have been lead to believe that there is a quick fix to close the deal. Sorry to break it to you – but there isn’t. How to close more sales – a step-by-step guide. Know your numbers.

Closing 98

Closing Lead generation Cold Call Pipeline 98

SaaStr

SEPTEMBER 15, 2019

Sales will get mad they aren’t buying more seats. These so called “bad” customers from a sales team perspective will include: Folks that share licenses that shouldn’t be. Folks that use SMB or other editions that should be on your more expensive enterprise plans. Folks that sign contracts and don’t pay!!

Contract 85

Contract Customers Legal Commission 85

Hubspot

MARCH 7, 2014

Hence, the birth of Marketing Mad Libs: Expert Edition, in which we gave some of our favorite analysts, authors, and all-around awesome marketers the task of finishing a sentence with a prediction or insight. Take a look: Marketing Mad Libs: Expert Edition from HubSpot. The Human Touch Matters. Nobody cares.”

B2C 69

B2C Entertainment B2B Education 69

Sales Coach Dew

JANUARY 25, 2021

When someone’s 20 minutes late for an appointment, I could get mad. I call him “Mr. He represents all the mean, rude, or miserable types we all have to deal with, but he’s based on a real person I encountered years ago. In a nutshell, you need to: Reclaim your joy—Don’t let other people steal it. “Dew, Guess what? Reclaim your joy!

Drivers/motivators 80

Drivers/motivators Appointment Clients Technique 80

Hubspot

FEBRUARY 21, 2018

In the fifth season of Mad Men , Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency. Roger then tells Ken he has to stop writing immediately. Roger then tells Ken he has to stop writing immediately. He could never abandon his stories.

Angle 75

Angle Pitch Networking Meeting 75

Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said. 26 announcement created. 20 and 21.

E-commerce 113

E-commerce Launch Engineering Contract 113

Hubspot

JUNE 20, 2018

They get mad -- and slam down the phone. You’ve made hundreds if not thousands of prospecting calls in your career, and regardless of how well you prepared or how perfect the prospect was for your offering, some of those dials resulted in hang-ups. Getting hung up on occasionally is an unfortunate consequence of being in sales.

Prospecting 100

Prospecting X-functional Pitch Sales 100

Partners in Excellence

SEPTEMBER 18, 2014

When are we going to stop apologizing for who we are and what we do?! All of this is simply horse s**t! It may draw eyeballs, it may create readers, it creates great sound bites and tweets, it may sell seminars and workshops, but it’s just crap and does our profession a disservice. I am a sales professional.

Sell 102

Sell Gaming Relationship Management Sales 102

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 94

Engineering Transportation Launch Trust 94

Gong.io

APRIL 23, 2021

Having game tapes that nobody watches is kinda sorta altogether silly madness. Too often, sales teams spend a significant chunk of their workday in a black hole of subjectivity. The antidote? Professional athletes review past performance to constantly improve their game. What would happen if your reps used game tape? Review the calls.

Gaming 62

Gaming Objection handling Territory Sales 62

SaaStr

NOVEMBER 18, 2020

If you don’t stop micromanaging at least around $4-$5m at the latest, you’ll hit a human capital wall. Second-timers know the playbook and can execute against it faster. But often times, they also have a bit of healthy skepticism, a bit of baggage, from the last time. First-timers often know very little, but are baggage free.

Quota 145

Quota UX Price Inside sales 145

Partners in Excellence

NOVEMBER 8, 2019

” I’ve been obsessing with the trend I see with too many sales executives and too many sales organizations to dumb down the sales person and to let–no, expecting– the sales person stop thinking for themselves. I’ve not been following my normal cadence of blog posts the past couple of weeks.

Assembly Line 77

Assembly Line Trust Consult Up-sell 77

Heinz Marketing

SEPTEMBER 10, 2018

By Josh Baez , Marketing Consultant for Heinz Marketing. Look, let’s not beat around the bush. We’ve all been there. We’re sitting at our desk or at a coffee shop or at an airport bar, computer open, cursor blinking (almost antagonistically), and we know that we’ve already put this off long enough. We know that it’s time to write a blog.

Start-ups 41

Start-ups Consult Process Closing 41

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people from even trying. Harry Potter

Start-ups 101

Start-ups Entertainment Up-sell Meeting 101

Hubspot

JUNE 2, 2015

Author of The Psychopath Test: A Journey Through the Madness Industry , The Men Who Stare At Goats, Lost at Sea, and most recently, So You’ve Been Publicly Shamed, Ronson not only delves into the world of questionable minds (and ideas), he also pursues stories that resonate with the masses. No, really. He’s met quite a few. TWEET THIS].

Hospitality 67

Hospitality Government Price Consult 67

Hubspot

JANUARY 3, 2013

You could stop and start on a whim. For years, I've believed that the notion of a marketing 'campaign' is dead. And I’m not the only one who thinks it. In the words of Joseph Jaffe , “Marketing is not a campaign, it's a commitment.” Suddenly, it's no longer about the campaign.”. which some of us might call 'inbound marketing'. wink wink) “.

Campaign 77

Campaign Promote Start-ups Networking 77

Score More Sales

JULY 13, 2012

Before you get as mad as my colleague did, (which I don’t blame him for) – if you are a seller or other business professional making a living building relationships through communication, stop and think about a couple of things first. Most people are reading their e-mail via smartphone or other mobile device.

Sales 80

Sales B2B Follow-up Strategize 80