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Telling the Story: How Representation Is Everyone’s Business

Salesforce

Through trials and triumphs Mentorship and representation The power of allyship Salesforce’s Trailblazer series—and why it matters. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager.

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Building your generative AI marketing skillset: Training and upskilling

Martech

This is the 6th article in a series about how generative AI is impacting marketing. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates. Martech.org AI articles : Includes my series on Decoding Generative AI for Marketing.

Education 115
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Six ways generative AI can transform your search strategy by Adthena

Search Engine Land

Generative AI is reshaping how we find information online, transforming search marketing and revolutionizing how marketers optimize online presence. Predictive AI is Google’s bread and butter and has been transformative over the last five years. Gobert-Jones suggests this is where technology will be more transformative.

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How Can You Get More Value From AI? This Company Has Some Ideas

Salesforce

How AI creates opportunities you never thought possible In these short vignettes from the video series Make Change, CEOs talk about how they use AI to transform…everything. Bring business and tech leaders together to scale AI The company has implemented a global hub and spoke AI operating model. It’s a game changer.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

While its goal is to create transformative sports experiences for all youth, those experiences are particularly important for girls and young women. The tech: Barnhart came to NC Fusion seven years ago after a long career in health care. The first video was released two weeks ago. I don’t mind talking on camera.

Sports 98
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The claimants alleged that Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years. In the UK, publishers sued Google for $4.2

Retail 133
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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

So, if you’re in the process of transforming your data management, it’s a good opportunity (or more like a necessity) to also line up your strategy for personalization. In the first of a series of articles on personalization, Apoorv Durga of Real Story Group asks: Where should personalization reside in an omnichannel martech stack?