Search Engine Land

APRIL 17, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. UA used cookies; GA4 uses modeling to estimate key events. And who can blame them?

Conversion 125

Conversion Gaming Objectives and Key Results Referrals 125

Martech

APRIL 22, 2024

Terms of the deal were not disclosed. Dig deeper: How Sur La Table uses AI to power customer experience As Webflow grew its own business, it saw firsthand how marketing teams in larger organizations were struggling, according to a blog post by Webflow CEO and co-founder Vlad Magdalin. A powerful content management system.

Retail 106

Retail Engineering Conversion Start-ups 106

Search Engine Land

MARCH 11, 2024

Show you how to use a Python script with an NLP (natural language processing) tool. A roadmap of the entities Google uses to understand your space, plus insights into where your site stands against the competition. The result could be a mix of pages about the animal, the car company or other less relevant uses of the term.

Niche 123

Niche Strategize Engineering Represent 123

Martech

APRIL 16, 2024

Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. If you’re using a different analytics tool, consult your provider for help. Apart from the EU, various privacy laws in the U.S.,

Territory 125

Territory Consult Price Start-ups 125

Martech

APRIL 18, 2024

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. UA used cookies; GA4 uses modeling to estimate key events. And who can blame them?

Gaming 115

Gaming Conversion Objectives and Key Results Referrals 115

Search Engine Land

MARCH 18, 2024

We want to optimize your homepage, a product, service or content, so all search terms should relate to this single item. We want to optimize your homepage, a product, service or content, so all search terms should relate to this single item. This should give us several keywords with the same overall intent behind them.

Promote 118

Promote Strategize Engineering Niche 118

Search Engine Land

FEBRUARY 13, 2024

When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so that you can use it as a blueprint for your own PPC strategy. That’s awareness.

Non-Profits 120

Non-Profits Campaign Strategize Growth 120

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. Or to put it in marketing terms: make sure you’re speaking the language of your target audience. That includes speaking in terms of what matters to them.

Intrinsic 123

Intrinsic CTR Strategize Presentation 123

Search Engine Land

MARCH 14, 2024

It is part of the Google core ranking system, Brad Kellett, Senior Director on Google Search product and engineering told us.” And Google’s not kidding about using hidden gems for ranking. And Google’s not kidding about using hidden gems for ranking. Whether AI will dominate the SERPs altogether is up for debate.

Launch 125

Launch Referrals Strategize Networking 125

Search Engine Land

MARCH 14, 2024

We throw around phrases like “best practices” rather than concrete terms or rules for a reason. Why we need to test SEO strategies Testing and proving a strategy is more important than ever as companies are looking really closely at the ROI of marketing in general and especially SEO. When it comes to SEO, ROI is fairly ambiguous.

A/B testing 114

A/B testing Click Through Rate UX Engineering 114

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

Transportation 138

Transportation Represent Service Drivers/motivators 138

Search Engine Land

MARCH 18, 2024

In another change, Cathy Edwards is moving to the Long-term Bets team in Knowledge and Information. We have great momentum in Search, with recent improvements in search quality, new ways to search like Circle to Search, and features using gen AI to help with even more complex questions. What Google said. ” Liz Reid.

Promote 142

Promote Appointment Engineering Follow-up 142

Search Engine Land

SEPTEMBER 13, 2023

Well, if you’re one of the writers of the recently published paper, “ End-to-End Query Term Weighting ” you see this as an opportunity to shine. Well, if you’re one of the writers of the recently published paper, “ End-to-End Query Term Weighting ” you see this as an opportunity to shine. What is end-to-end query term weighting?

Engineering 136

Engineering Technique Education Technology 136

Martech

APRIL 23, 2024

via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. via Adobe The fill and generate similar tools will be particularly useful for matching brand styles and themes in creative assets. What it is. Why we care. Let the user beware.

Legal 103

Legal Process 103

Search Engine Land

DECEMBER 8, 2023

This article will look at when there is a case for and against using them. Dig deeper: Why you should invest in branded keywords even if your company ranks #1 on Google What are the benefits and drawbacks of bidding on brand terms? What are the benefits and drawbacks of bidding on competitor terms? Lower click-through rates.

Objectives and Key Results 117

Objectives and Key Results Click Through Rate Launch Conversion 117

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Strategize 118

Strategize Trust Legal Retail 118

Search Engine Land

JANUARY 31, 2024

By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a single source of truth, and having a plan for when tracking breaks, you can still glean actionable insights from PPC reporting. You can use this as a rough benchmark for what to expect.

CRM 136

CRM Campaign Conversion Territory 136

Search Engine Land

APRIL 25, 2024

Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. They see it as the key to success, believing that if they can just rank high for that term, they’ll get lots of relevant website visitors. In some cases, ego played into the reason for the single-term focus.

Niche 79

Niche Clients Education Service 79

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. For example, you can identify the most common terms being searched related to your market.

Retail 115

Retail Trust Networking Presentation 115

Search Engine Land

MARCH 1, 2024

With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign. With that in mind, he told advertisers that it’s “time to move” and look for long-term cookie alternatives during an interview with Campaign.

Campaign 121

Campaign Follow-up Technology Technology 121

Search Engine Land

APRIL 12, 2024

Some advertisers worry that AI influencers could be used for manipulative marketing tactics. Even though using AI influencers for promoting products might seem cheaper and quicker for your campaigns, considering the lower sales and ethical concerns involved, it might not be the best choice for brands as things currently stand.

E-commerce 119

E-commerce Contract Promote Campaign 119

Martech

FEBRUARY 26, 2024

Register (free) for The MarTech Conference here The session — live at 4.25pm ET on Tuesday, March 19 (then available for streaming) — is designed to help you: Follow actionable steps to prepare your customer data for use by AI technologies. Bring real customer experience-based AI use cases to your leadership.

GTM 104

GTM Consult Technology Technology 104

Search Engine Land

JANUARY 24, 2024

Meta is updating this tool to make it easier for brands to protect their intellectual property across its platforms using machine learning. Updates include: Improved matching : Find matches based on your past use of Brand Rights Protection. Each user with access to a business account can monitor a unique list of terms.

Follow-up 107

Follow-up Prospecting Process Product 107

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. Product managers, in turn, use these insights to shape the direction of individual products.

Product 110

Product Objectives and Key Results Strategize Technology 110

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Territory 116

Territory Market share Legal Strategize 116

Search Engine Land

APRIL 9, 2024

Without AI assistance for PPC bidding and creative decisions, your conversion rate will typically be lower than that of competitors who use machine learning to their advantage. Best practices for using generative AI As important as AI is, human and machine-based decisions require a careful balance.

CTR 116

CTR Campaign Strategize Gaming 116

Search Engine Land

APRIL 26, 2024

Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. Here are some of the best places to start your investigation.

X-functional 70

X-functional User Experience UX Follow-up 70

Search Engine Land

APRIL 1, 2024

The retail giant also announced several additional updates to Walmart Connect, including: Walmart Connect is going to let advertisers place search ads using brand terms, including those targeting competitor brands. What is Walmart Connect? This will initially include purchases on the retailer’s TV wall in electronics departments.

Retail 102

Retail Networking Follow-up Campaign 102

Salesforce

NOVEMBER 15, 2023

Are you certain there are enough potential customers searching for this term? Are they using the same terms to search for content? Do you know what kind of content Google is ranking for your target term? Do you know what kind of content Google is ranking for your target term? With over 8.5

Service 105

Service Presentation Follow-up Contact 105

Search Engine Land

FEBRUARY 14, 2024

This gives users a detailed view of data changes, making it a useful tool to spot both quick and long-term trends. Using trend detection. Why we care. Deeper insights into trends facilitate data-driven decisions, enhancing optimization effectiveness. ” Daniel J. But yes, I’m w/ you Curtis.

Launch 115

Launch Process 115

Martech

OCTOBER 11, 2023

But while you might think it’s about to give you the edge you need to get ahead, remember this: Everyone else is using it too, so you now need higher-quality content to stay competitive. This makes your blog a long-term investment in your visibility in AI search results.

Start-ups 131

Start-ups Launch Gaming Promote 131

Search Engine Land

APRIL 24, 2024

However, this method can be competitive and require long-term effort. Laws vary by country and advertising jurisdiction, especially concerning the use of competitor names or bidding on their keywords. Bidding on a competitor’s terms may attract clicks to your ad, leading users to land on your site.

Legal 98

Legal Contract Gambling Lead generation 98

Martech

APRIL 10, 2024

As an out-of-the-box solution for email marketing campaigns, Product Finder will use genAI to help marketers run searches of often extensive product catalogues to find relevant content for emails. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines. All-in on AI.

Launch 110

Launch Product Retail Campaign 110

Martech

APRIL 24, 2024

Step 1: Establish your data foundation The first step for creating great experiences using AI and Agile marketing is laying your data foundation, which can feel daunting. Getting the basics of a data foundation in place is critical for using AI in customer experiences. Use visualizing work for transparency and quick communication.

Customers 81

Customers Represent Promote Start-ups 81

Martech

APRIL 9, 2024

For clarity, users can select from a predefined set of terms to assign metadata when uploading content to systems like DAM, MAM or CMS. A well-designed controlled vocabulary will help avoid “no results” pages by linking synonyms, misspellings and even acronyms to the terms in the digital assets. Hence, get your metadata in order.

Government 110

Government Represent Trust Technology 110

Search Engine Land

APRIL 4, 2024

They are, after all, different metrics measured by different tools, using different methodologies!) Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Where do you even start?

Referrals 127

Referrals CTR Territory Sports 127

Martech

APRIL 17, 2024

Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. GA4 is fundamentally different than its predecessor.

Healthcare 115

Healthcare GTM Clients Price 115