Martech

JANUARY 26, 2024

Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. Also, many B2B companies have a buying committee of 6–10 people each having a specific role. Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success.

B2B 123

B2B Customers Appointment Objectives and Key Results 123

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Where it all started The journey of online advertising and data tracking began with two key developments in 1994. As we moved into the early 2000s, the role of cookies evolved.

Objectives and Key Results 123

Objectives and Key Results Strategize Legal A/B testing 123

Partners in Excellence

MARCH 8, 2022

Of course, they are engaging sales people through virtual channels, but that’s an increasingly small part of how and where they spend their time in their digital buying journey. We also know, increasingly, they prefer Rep-Free buying journeys. It’s easier and cheaper to engage digitally!

Sell 85

Sell Up-sell Pitch Growth 85

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 123

UX E-commerce Campaign Entertainment 123

Partners in Excellence

JANUARY 22, 2022

So then we start declaring the death of sales, with customers going on their rep free digital buying journey’s. They hate things that create no value for them or that waste their time. ” Customers actually value the help great sales people provide. Oh, but they hate that too!

Cold Call 93

Cold Call Customers Pitch Up-sell 93

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. We have a saying here at Wellspring Digital, “Rule number one, don’t trust the tools.” We have a saying here at Wellspring Digital, “Rule number one, don’t trust the tools.”

Campaign 137

Campaign Drivers/motivators Clients Technology 137

Search Engine Land

NOVEMBER 15, 2023

The world is drowning in digital content. Many digital experiences lack a content strategy that delivers the right information to the right audience at the right time. Rather, we have a free-for-all approach that produces content without direct value to the audience. This article was co-authored by Rebecca Steurer.

Niche 130

Niche Clients Engineering Quota 130

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. We’ve taken those presentations and distilled them down to articles that you can reference, share and use in your next team discussions about marketing technology. That list is featured below.

UX 111

UX E-commerce Campaign Entertainment 111

Partners in Excellence

FEBRUARY 24, 2022

” There are debates about backgrounds, do you use a real background, a blurred background, or whatever scenery you want? .” ” There are debates about backgrounds, do you use a real background, a blurred background, or whatever scenery you want? We groom ourselves to be business-like from the waist up.

Up-sell 68

Up-sell Meeting Sell Process 68

Partners in Excellence

MARCH 3, 2022

There’s a huge amount of discussion about the digital buying journey and the shifts our customers are making to “Rep-Free” buying. Research also shows that customers are relatively agnostic about channels through which they learn and how they buy. But, perhaps we need to dive deeper.

Sell 68

Sell Manufacturing Up-sell Customers 68

Search Engine Land

SEPTEMBER 7, 2023

In this guide, we’ll walk through the basics of GA4 and how you can use it. In this guide, we’ll walk through the basics of GA4 and how you can use it. When you go into the Admin section, you may notice that there are just two columns instead of the three we’re used to in Universal Analytics. all those filters will appear here.

GTM 145

GTM Campaign Follow-up Start-ups 145

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. Consistency is the cornerstone of good marketing. A playbook does exactly this.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Lead Fuze

JULY 3, 2023

In this post, we’ll delve into strategies such as identifying customer pain points, tailoring solutions based on these needs, and leveraging real-world examples through case studies and proven success stories. Furthermore, educating customers serves as an effective differentiation strategy while facilitating their buyer journey.

Education 52

Education Trust Sales Construction 52

Sales Hacker

JANUARY 30, 2023

I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Use sales conversations as a tool to get product feedback. The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. Build something people want” is no longer enough.

Conversion 90

Conversion Product Sales Price 90

Lead Fuze

OCTOBER 11, 2023

How does AI fit into the world of digital marketing? Instead, picture freeing up time spent on repetitive tasks to focus more on strategy and creativity. Envision personalizing customer journeys at scale or making data-driven decisions faster than ever before. How is AI being used in marketing? million by 2030.

Campaign 52

Campaign Click Through Rate Strategize Strategic planning 52

SalesLoft

NOVEMBER 20, 2023

In the past ten years, we’ve seen an incredible shift in the buying landscape. There’s so much quality information online — in blog posts and ebooks, on social media and review sites — sellers have a shortened opportunity to impact buying decisions. Sales enablement, and sales enablement tools, help them do just that.

Customers 52

Customers Sales CRM Customer Relationship Management 52

ConversionXL

MARCH 31, 2021

We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. I asked 18 digital marketing experts and content creators to find out. I asked 18 digital marketing experts and content creators to find out. But first the pros and cons of each approach.

Objectives and Key Results 163

Objectives and Key Results Real Estate Teamwork Gaming 163

Hubspot

JANUARY 11, 2021

Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. However, there is one concept that rang true for us all that can inform our approach in advertising for 2021 and beyond – that is, we are all interconnected and interdependent, both as consumers and as advertisers.

Represent 101

Represent Trust Campaign Construction 101

ConversionXL

JULY 16, 2021

The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. The point isn’t to complicate your content creation—it’s to ensure your messaging is aligned with the customer journey every step of the way. Why you need a messaging strategy.

Niche 127

Niche User Experience Launch Transportation 127

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Audience prioritization.

Technology 100

Technology Technology Strategize Presentation 100

Hubspot

MAY 7, 2024

Here’s the real kicker: It’s not like I had a choice. Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. Why do I bring this up in the context of entrepreneurship? Sometimes, life just happens. I tell you this from experience. Fortunately, this wasn’t the case.

Start-ups 61

Start-ups Teamwork Follow-up Service 61

Lead Fuze

JANUARY 2, 2024

Whether it’s improving upon an existing product or creating something entirely new, that initial search for inspiration is crucial. Dive with us as we map out strategies used by thriving entrepreneurs—strategies that have turned passions and pain points into profitable realities. How do I brainstorm business ideas?

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

Hubspot

JANUARY 29, 2019

So, to help you strengthen that creative muscle and write compelling stories again, we’ve created a guide about the fundamentals of brand story structure and provided examples of three small-to-medium sized businesses who have leveraged their brand story to resonate with huge audiences, despite their comparatively small size.

Entertainment 101

Entertainment Cold Call Lead generation Education 101

SalesHandy

MARCH 21, 2023

Personalization makes the prospect feels valued and special and makes you more trustworthy. Use a tool like Saleshandy to personalize every email with a snap of the finger. Keep emails short and to the point : Our attention span is now only 8 seconds (it used to be 12 seconds in 2000)! Let’s jump right in!

Closing 98

Closing X-functional Sales Follow-up 98

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy. Define your buyer's journey. Define your buyer’s journey.

Prospecting 97

Prospecting Sell Healthcare Sales 97

Highspot

SEPTEMBER 6, 2023

Learn how this sales method builds trust and loyalty while emphasizing value. Plus, explore the future of value selling using advanced tech. What is Value Selling? Key Value Selling Strategies Sales Methodology for Value Selling Benefits of Value Selling How Does Value Selling Compare to Other Methodologies?

Sell 59

Sell Profit margin Price Non-Profits 59

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

UX 130

UX Customers Drivers/motivators Construction 130

Hubspot

MAY 19, 2020

Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I've been meaning to read more, and signed up for an online workout class (that I'm likely to skip). All from my phone, and all with just a few clicks. It's a process that's years behind the seamless B2C experiences we now expect.

B2B 95

B2B B2C Launch Campaign 95

Sales Hacker

AUGUST 10, 2021

Join us for a great conversation about how training has changed in the current landscape, overlooked but essential qualities of leaders, and how to apply the four S’s in training. Create a personal, customized learning path. powered by Sounder. What You’ll Learn. Know why you’re training your team before you start.

Consult 105

Consult Clients Follow-up Drivers/motivators 105

Heinz Marketing

OCTOBER 4, 2021

If you are joining us live on LinkedIn, joining us live on YouTube, live on Facebook, thanks very much for joining us. So thanks for joining us. If you’re watching us on demand on LinkedIn, thanks very much for checking us out. By Matt Heinz , President of Heinz Marketing.

Pipeline 120

Pipeline Go To Market Cross-sell Sales 120

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance.

Gambling 101

Gambling CTR Education Campaign 101

Heinz Marketing

FEBRUARY 7, 2022

Join the discussion with us to unpack what the dark funnel of B2B marketing is and its relationship to a buyer’s journey. You’ll learn: The importance of building trust and preferences in the early-stages of a buyer’s journey. Thank you for joining us. If you’re watching us live today on LinkedIn, hello.

Pipeline 52

Pipeline B2B Sales Start-ups 52

Heinz Marketing

JULY 26, 2021

Thank you so much for joining us. If you are joining us, live on LinkedIn, on Facebook, on YouTube, thanks so much for joining us in the middle of your workday. If you’re watching this on demand, check us out. And if you’re on demand, check us out every week live on Thursdays. You can even ask Alexa!

Pipeline 107

Pipeline Sales Prospecting Campaign 107

ConversionXL

SEPTEMBER 13, 2018

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible. That’s as useful as analytics without analysts: troves of data but no actionable insights.

Cross-sell 119

Cross-sell Sports Conversion Clients 119

Lead Fuze

JULY 23, 2023

So let’s embark on this journey together – because when it comes to successful marketing efforts, knowledge truly is power. So let’s embark on this journey together – because when it comes to successful marketing efforts, knowledge truly is power. Why is Identifying Your Target Market Important?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

ConversionXL

FEBRUARY 27, 2019

Apple created a monster. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. That rarely happens.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

MAY 10, 2021

The customer journey from acquisition to retention has to be seamless. To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. The coordination will facilitate a free flow of information. That free flow of information can aid sales.

Cross-sell 63

Cross-sell Customers Referrals Pitch 63