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What It Means When You Trash Your Competition

Iannarino

The Gist: There is never a reason to trash your competition. The more mature your contact, the more you’ll alienate them by focusing on your competitor. You best approach to differentiating yourself from your competition is enriching the sales conversation. A Lack of Differentiated Value. A Self-Oriented Approach.

Cold Call 290
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The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

Looking for the best sales podcasts to boost your numbers and master the art of the deal? Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game.

Gaming 233
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From Legacy to Modern Sales Approaches, Information | Part 3

Iannarino

At one time, information about your products and services would have been valuable enough to earn a meeting. Later, information about your solution seemed to hold the value, as it solved the client’s problem. The idea of what makes up value in B2B sales has changed dramatically over time.

Cold Call 223
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Has AI changed SEO for better or worse?

Search Engine Land

Content creation AI content creation is a big advantage for businesses looking to gain efficiency and improve their SEO. Google Search’s guidance on AI-generated content has changed in recent months to allow for AI content creation, provided it meets the same quality guidelines established for human writers.

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A Complete Lead Generation System Geared For Success

ClickFunnels

Ready to grow your business faster than you ever thought possible? Your sales funnel. The Value Ladder Sales Funnel. Here at ClickFunnels, we believe that the most effective way to sell online is the Value Ladder sales funnel. You offer the potential customer a lead magnet in exchange for their email address.

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Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

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It’s time to prioritize customer experience in B2B

Martech

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. It’s about building trust and turning customers into lifelong fans. It starts with knowing what the customers want.

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